BLUE365 BECAUSE HEALTH IS A BIG DEAL Trademark

Trademark Overview

On Monday, January 28, 2013, a trademark application was filed for BLUE365 BECAUSE HEALTH IS A BIG DEAL with the United States Patent and Trademark Office. The USPTO has given the BLUE365 BECAUSE HEALTH IS A BIG DEAL trademark a serial number of 85834348. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, June 14, 2024. This trademark is owned by Blue Cross and Blue Shield Association. The BLUE365 BECAUSE HEALTH IS A BIG DEAL trademark is filed in the Advertising, Business and Retail Services category with the following description:

Administration of a program for enabling participants to obtain discounts on the goods and services of others that promote healthy living, wellness, and financial health planning through membership services; promoting the goods and services of others by providing a website featuring coupons, rebates, links to retail websites of others, and discount information; providing information about and making referrals in the field of consumer products and services for retail services related to healthy living, wellness, and financial health planning
blue365 because health is a big deal

General Information

Serial Number85834348
Word MarkBLUE365 BECAUSE HEALTH IS A BIG DEAL
Filing DateMonday, January 28, 2013
Status710 - CANCELLED - SECTION 8
Status DateFriday, June 14, 2024
Registration Number4445135
Registration DateTuesday, December 3, 2013
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, May 28, 2013

Trademark Statements

Description of MarkThe mark consists of the word/numbers "BLUE365", to its left is a cross featuring the Vitruvian Man symbol and a shield featuring the Staff of Aesculapius symbol. Directly below "BLUE365" are the words "BECAUSE HEALTH IS A BIG DEAL".
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesAdministration of a program for enabling participants to obtain discounts on the goods and services of others that promote healthy living, wellness, and financial health planning through membership services; promoting the goods and services of others by providing a website featuring coupons, rebates, links to retail websites of others, and discount information; providing information about and making referrals in the field of consumer products and services for retail services related to healthy living, wellness, and financial health planning
NOT AVAILABLETHE REPRESENTATION OF THE STAFF OF AESCULAPIUS

Classification Information

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, June 14, 2024
Primary Code035
First Use Anywhere DateFriday, January 20, 2012
First Use In Commerce DateFriday, January 20, 2012

Trademark Owner History

Party NameBlue Cross and Blue Shield Association
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressChicago, IL 60601
Party NameBlue Cross and Blue Shield Association
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressChicago, IL 606017680
Party NameBlue Cross and Blue Shield Association
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressChicago, IL 606017680

Trademark Events

Event DateEvent Description
Thursday, April 11, 2013CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, January 31, 2013NEW APPLICATION ENTERED
Friday, February 1, 2013NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Saturday, February 2, 2013NOTICE OF DESIGN SEARCH CODE E-MAILED
Thursday, March 21, 2013ASSIGNED TO EXAMINER
Wednesday, March 27, 2013NON-FINAL ACTION WRITTEN
Wednesday, March 27, 2013NON-FINAL ACTION E-MAILED
Wednesday, March 27, 2013NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, April 8, 2013TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, April 11, 2013ASSIGNED TO LIE
Wednesday, September 18, 2013USE AMENDMENT FILED
Thursday, April 11, 2013TEAS/EMAIL CORRESPONDENCE ENTERED
Saturday, April 20, 2013APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, April 23, 2013ASSIGNED TO LIE
Thursday, April 25, 2013LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, May 8, 2013NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, May 28, 2013PUBLISHED FOR OPPOSITION
Tuesday, May 28, 2013OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, July 23, 2013NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, September 18, 2013TEAS STATEMENT OF USE RECEIVED
Thursday, October 24, 2013STATEMENT OF USE PROCESSING COMPLETE
Thursday, October 31, 2013NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Tuesday, December 3, 2013REGISTERED-PRINCIPAL REGISTER
Tuesday, October 30, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, October 22, 2013CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, October 25, 2013ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Wednesday, October 30, 2013LAW OFFICE REGISTRATION REVIEW COMPLETED
Thursday, April 12, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, April 12, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, October 30, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, October 15, 2019TEAS CHANGE OF CORRESPONDENCE RECEIVED
Saturday, December 3, 2022COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, November 2, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, December 3, 2018COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, October 15, 2019TEAS SECTION 8 & 15 RECEIVED
Wednesday, November 20, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, November 20, 2019REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, November 20, 2019NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Thursday, November 2, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, November 2, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, November 2, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, November 2, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, February 2, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Friday, February 2, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, February 2, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, February 2, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, February 2, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, June 14, 2024CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9

Related Keywords

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