BLUE365 BECAUSE HEALTH IS A BIG DEAL Trademark
Trademark Overview
On Friday, July 15, 2011, a trademark application was filed for BLUE365 BECAUSE HEALTH IS A BIG DEAL with the United States Patent and Trademark Office. The USPTO has given the BLUE365 BECAUSE HEALTH IS A BIG DEAL trademark a serial number of 85372847. The federal status of this trademark filing is ABANDONED - NO STATEMENT OF USE FILED as of Monday, July 2, 2012. This trademark is owned by Blue Cross and Blue Shield Association. The BLUE365 BECAUSE HEALTH IS A BIG DEAL trademark is filed in the Advertising, Business and Retail Services category with the following description:
Administration of a program for enabling participants to obtain discounts on the goods and services of others that promote healthy living, wellness, and financial health planning through membership services; promoting the goods and services of others by providing a website featuring coupons, rebates, links to retail websites of others, and discount information; providing information about and making referrals in the field of consumer products and services for retail services related to healthy living, wellness, and financial health planning
General Information
| Serial Number | 85372847 |
| Word Mark | BLUE365 BECAUSE HEALTH IS A BIG DEAL |
| Filing Date | Friday, July 15, 2011 |
| Status | 606 - ABANDONED - NO STATEMENT OF USE FILED |
| Status Date | Monday, July 2, 2012 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, October 4, 2011 |
Trademark Statements
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Description of Mark | The mark consists of a cross design containing the design of a human figure, to the right of the cross design is a shield design containing the staff of asceclepis, and to the right of the shield design are the words "Blue" followed by the number "365", and directly below the words Blue365 are the words "Because health is a big deal". |
| Goods and Services | Administration of a program for enabling participants to obtain discounts on the goods and services of others that promote healthy living, wellness, and financial health planning through membership services; promoting the goods and services of others by providing a website featuring coupons, rebates, links to retail websites of others, and discount information; providing information about and making referrals in the field of consumer products and services for retail services related to healthy living, wellness, and financial health planning |
| Pseudo Mark | BLUE 365 BECAUSE HEALTH IS A BIG DEAL |
Classification Information
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 20, 2011 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Blue Cross and Blue Shield Association |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Chicago, IL 60601 |
| Party Name | Blue Cross and Blue Shield Association |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Chicago, IL 60601 |
Trademark Events
| Event Date | Event Description |
| Monday, July 2, 2012 | ABANDONMENT NOTICE MAILED - NO USE STATEMENT FILED |
| Monday, July 2, 2012 | ABANDONMENT - NO USE STATEMENT FILED |
| Tuesday, November 29, 2011 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, October 4, 2011 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 4, 2011 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 4, 2011 | PUBLISHED FOR OPPOSITION |
| Sunday, August 28, 2011 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, August 26, 2011 | ASSIGNED TO EXAMINER |
| Thursday, July 21, 2011 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Wednesday, July 20, 2011 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Tuesday, July 19, 2011 | NEW APPLICATION ENTERED IN TRAM |
