BLUE & YOU Trademark

Trademark Overview


On Tuesday, April 7, 2009, a trademark application was filed for BLUE & YOU with the United States Patent and Trademark Office. The USPTO has given the BLUE & YOU trademark a serial number of 77708203. The federal status of this trademark filing is REGISTERED AND RENEWED as of Thursday, October 10, 2019. This trademark is owned by BLUE CROSS AND BLUE SHIELD ASSOCIATION. The BLUE & YOU trademark is filed in the Paper & Printed Material Products category with the following description:

magazine in the field of healthcare and wellness
blue & you

General Information


Serial Number77708203
Word MarkBLUE & YOU
Filing DateTuesday, April 7, 2009
Status800 - REGISTERED AND RENEWED
Status DateThursday, October 10, 2019
Registration Number3689392
Registration DateTuesday, September 29, 2009
Mark Drawing4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 14, 2009

Trademark Statements


Goods and Servicesmagazine in the field of healthcare and wellness
Pseudo MarkBLUE AND YOU

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateFriday, April 10, 2009
Primary Code016
First Use Anywhere DateFriday, September 1, 1995
First Use In Commerce DateFriday, September 1, 1995

Trademark Owner History


Party NameBLUE CROSS AND BLUE SHIELD ASSOCIATION
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressChicago, IL 60601

Party NameBLUE CROSS AND BLUE SHIELD ASSOCIATION
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressChicago, IL 60601

Party NameBLUE CROSS AND BLUE SHIELD ASSOCIATION
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressChicago, IL 60601

Trademark Events


Event DateEvent Description
Thursday, January 11, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, January 11, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, January 11, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, January 11, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, January 11, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, October 10, 2019NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Thursday, October 10, 2019REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, October 10, 2019REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Sunday, October 6, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, August 29, 2019TEAS SECTION 8 & 9 RECEIVED
Tuesday, October 30, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, October 30, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Saturday, September 29, 2018COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Thursday, April 12, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, April 12, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, March 27, 2015NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Friday, March 27, 2015REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, March 27, 2015CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, March 13, 2015TEAS SECTION 8 & 15 RECEIVED
Tuesday, September 29, 2009REGISTERED-PRINCIPAL REGISTER
Tuesday, July 14, 2009PUBLISHED FOR OPPOSITION
Wednesday, June 24, 2009NOTICE OF PUBLICATION
Tuesday, June 9, 2009LAW OFFICE PUBLICATION REVIEW COMPLETED
Saturday, June 6, 2009ASSIGNED TO LIE
Thursday, June 4, 2009APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, June 2, 2009TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, June 2, 2009CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, June 2, 2009TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, May 21, 2009NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, May 21, 2009NON-FINAL ACTION E-MAILED
Thursday, May 21, 2009NON-FINAL ACTION WRITTEN
Wednesday, May 20, 2009ASSIGNED TO EXAMINER
Saturday, April 11, 2009NOTICE OF PSEUDO MARK MAILED
Friday, April 10, 2009NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, April 10, 2009NEW APPLICATION ENTERED