BLUE & YOU Trademark

Trademark Overview


On Friday, May 29, 1998, a trademark application was filed for BLUE & YOU with the United States Patent and Trademark Office. The USPTO has given the BLUE & YOU trademark a serial number of 75495263. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Saturday, January 23, 2010. This trademark is owned by Arkansas Blue Cross and Blue Shield. The BLUE & YOU trademark is filed in the Insurance & Financial Services category with the following description:

health insurance underwriting and administration
blue & you

General Information


Serial Number75495263
Word MarkBLUE & YOU
Filing DateFriday, May 29, 1998
Status710 - CANCELLED - SECTION 8
Status DateSaturday, January 23, 2010
Registration Number2255663
Registration DateTuesday, June 22, 1999
Mark Drawing5R05 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, March 30, 1999

Trademark Statements


Goods and Serviceshealth insurance underwriting and administration

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateSaturday, January 23, 2010
Primary Code036
First Use Anywhere DateThursday, August 31, 1995
First Use In Commerce DateThursday, August 31, 1995

Trademark Owner History


Party NameBlue Cross and Blue Shield Association
Party Type31 - New Owner After Registration
Legal Entity Type99 - Other
AddressCHICAGO, IL 60601

Party NameArkansas Blue Cross and Blue Shield
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressLittle Rock, AR 72203

Party NameArkansas Blue Cross and Blue Shield
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressLittle Rock, AR 72203

Party NameArkansas Blue Cross and Blue Shield
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressLittle Rock, AR 72203

Trademark Events


Event DateEvent Description
Saturday, January 23, 2010CANCELLED SEC. 8 (10-YR)/EXPIRED SECTION 9
Wednesday, April 27, 2005REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, April 6, 2005REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Wednesday, April 6, 2005TEAS SECTION 8 & 15 RECEIVED
Wednesday, July 3, 2002TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, June 22, 1999REGISTERED-PRINCIPAL REGISTER
Tuesday, March 30, 1999PUBLISHED FOR OPPOSITION
Friday, February 26, 1999NOTICE OF PUBLICATION
Wednesday, January 13, 1999APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, January 11, 1999ASSIGNED TO EXAMINER