| Serial Number | 98088156 |
| Word Mark | BLUE WHEEL |
| Filing Date | Monday, July 17, 2023 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, February 27, 2024 |
| Registration Number | 7316393 |
| Registration Date | Tuesday, February 27, 2024 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, December 12, 2023 |
| Description of Mark | The mark consists of the stylized wording "BLUE WHEEL," in a white font. To the right of the wording, appears a blue geometrical shape. The shape contains a square with three lines inside it, all within a circle. The color black represents background, shading or transparent area and is not part of the mark. |
| Indication of Colors claimed | The color(s) white and blue is/are claimed as a feature of the mark. |
| Goods and Services | Advertising and marketing; providing advertising and marketing consulting in the field of social media; providing advertising and marketing services to third party marketplaces; providing web site optimization to third party marketplaces; providing inventory control to third party marketplaces; Business management of logistics for third party marketplaces; Business management in the nature of operation of third party marketplaces for others; accounting consultation for third party marketplaces; branding positioning services, namely, consulting in the selection, development, promotion, and management of brands for businesses; branding positioning services, namely, design and implementation of campaigns and programs to raise the profile of brands of businesses; business consultation services in the fields of marketing, advertising, online business optimization and customer experience management, and digital business strategy for third party marketplaces; business consultation services in the fields of marketing, advertising, online business optimization and customer experience management, and digital business strategy; business optimization services, namely, business management consulting with relation to strategy, marketing, sales and operation with the use of analytic and statistical models for the understanding and predicting of consumers, businesses, and market trends and actions; business information services, namely, providing customer intelligence services in the field of advertising and marketing campaign analytics; advertising and marketing consulting services, namely, providing advertising and marketing services for forecasting, managing, monitoring, and optimizing the performance of advertising and marketing campaigns; business data analysis; market research; providing business marketing and advertising services for enterprises with large volumes of data that must be leveraged for intelligent recommendations and decision advantage through data science, namely, artificial intelligence (AI), machine learning and deep learning technologies and algorithms; advertising, marketing and commercial information services via the Internet, computer networks, telecommunications networks, and mobile communications devices; search engine optimization for promoting the websites of others; search engine optimization for sales promotion; search engine optimization for promoting branded sales utilizing the search algorithms on third party marketplaces; development, creation, production, and post-production of advertising content; online advertising and marketing services in the field of Digital Marketing; online advertising and marketing services for third party marketplaces; consulting services in the field of search engine optimization for sales promotion; influencer marketing services; market analysis and research services in the field of advertising and marketing; development of marketing strategies, concepts and tactics, namely, audience development, brand awareness, online community building and digital word of mouth communications; website traffic optimization; third party marketplace listing webpage traffic optimization services; providing marketing and advertising information via a website |
| Goods and Services | Technological consultancy services in the field of search engine optimization; graphic design of advertising materials, marketing materials, internet advertising, and promotional materials; providing graphic and multimedia design services for the purpose of promoting the goods and services of others; providing online non-downloadable computer software for use in data collection, ad buying, ad bidding, and for the coordination, planning, measuring, management, analysis, monitoring, optimization and implementation of advertising campaigns |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 102, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, August 15, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | Monday, July 10, 2023 |
| First Use In Commerce Date | Monday, July 10, 2023 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, August 15, 2023 |
| Primary Code | 042 |
| First Use Anywhere Date | Monday, July 10, 2023 |
| First Use In Commerce Date | Monday, July 10, 2023 |
| Party Name | RB BUYER I, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Rochester Hills, MI 48309 |
| Party Name | RB BUYER I, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Rochester Hills, MI 48309 |
| Party Name | RB BUYER I, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Rochester Hills, MI 48309 |
| Event Date | Event Description |
| Tuesday, February 27, 2024 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, February 27, 2024 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 12, 2023 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, December 12, 2023 | PUBLISHED FOR OPPOSITION |
| Wednesday, November 22, 2023 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Friday, November 3, 2023 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, November 3, 2023 | EXAMINER'S AMENDMENT ENTERED |
| Friday, November 3, 2023 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Friday, November 3, 2023 | EXAMINERS AMENDMENT E-MAILED |
| Friday, November 3, 2023 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, October 31, 2023 | ASSIGNED TO EXAMINER |
| Wednesday, August 16, 2023 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Tuesday, August 15, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, July 20, 2023 | NEW APPLICATION ENTERED |