BLUE SHIELD Trademark

Trademark Overview


On Friday, January 21, 1994, a trademark application was filed for BLUE SHIELD with the United States Patent and Trademark Office. The USPTO has given the BLUE SHIELD trademark a serial number of 74480772. The federal status of this trademark filing is REGISTERED AND RENEWED as of Wednesday, November 9, 2016. This trademark is owned by Blue Cross and Blue Shield Association. The BLUE SHIELD trademark is filed in the Insurance & Financial Services category with the following description:

underwriting, financing, administration, and brokerage of life insurance
blue shield

General Information


Serial Number74480772
Word MarkBLUE SHIELD
Filing DateFriday, January 21, 1994
Status800 - REGISTERED AND RENEWED
Status DateWednesday, November 9, 2016
Registration Number2016013
Registration DateTuesday, November 12, 1996
Mark Drawing1 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, November 1, 1994

Trademark Statements


Goods and Servicesunderwriting, financing, administration, and brokerage of life insurance

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateWednesday, March 16, 1994
Primary Code036
First Use Anywhere DateMonday, January 1, 1996
First Use In Commerce DateMonday, January 1, 1996

Trademark Owner History


Party NameBlue Cross and Blue Shield Association
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressChicago, IL 60601

Party NameBlue Cross and Blue Shield Association
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressChicago, IL 60611

Party NameBlue Cross and Blue Shield Association
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressChicago, IL 60611

Trademark Events


Event DateEvent Description
Thursday, June 2, 1994ASSIGNED TO EXAMINER
Tuesday, June 21, 1994EXAMINER'S AMENDMENT MAILED
Thursday, June 30, 1994APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, September 30, 1994NOTICE OF PUBLICATION
Tuesday, November 1, 1994PUBLISHED FOR OPPOSITION
Tuesday, January 24, 1995NOA MAILED - SOU REQUIRED FROM APPLICANT
Friday, June 30, 1995SOU EXTENSION 1 FILED
Monday, August 7, 1995SOU EXTENSION 1 GRANTED
Thursday, January 18, 1996SOU EXTENSION 2 FILED
Tuesday, April 2, 1996SOU EXTENSION 2 GRANTED
Wednesday, July 24, 1996SOU EXTENSION 3 FILED
Tuesday, September 3, 1996SOU EXTENSION 3 GRANTED
Tuesday, July 30, 1996USE AMENDMENT FILED
Wednesday, September 4, 1996STATEMENT OF USE PROCESSING COMPLETE
Friday, September 6, 1996ASSIGNED TO EXAMINER
Tuesday, September 10, 1996ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, November 12, 1996REGISTERED-PRINCIPAL REGISTER
Friday, June 14, 2002TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, October 30, 2002PAPER RECEIVED
Wednesday, October 30, 2002REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Monday, December 30, 2002REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Monday, April 10, 2006TEAS SECTION 8 & 9 RECEIVED
Monday, April 10, 2006REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Friday, July 21, 2006REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Friday, July 21, 2006REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Wednesday, September 20, 2006CASE FILE IN TICRS
Thursday, November 12, 2015COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, August 29, 2016TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, August 29, 2016TEAS SECTION 8 & 9 RECEIVED
Wednesday, November 9, 2016CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, November 9, 2016REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, November 9, 2016REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Wednesday, November 9, 2016NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Thursday, April 12, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, April 12, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, October 30, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, October 30, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, January 11, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, January 11, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, January 11, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, January 11, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, January 11, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, November 12, 2025COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED