BLUE OVAL Trademark

Trademark Overview


On Tuesday, May 25, 2021, a trademark application was filed for BLUE OVAL with the United States Patent and Trademark Office. The USPTO has given the BLUE OVAL trademark a serial number of 90733404. The federal status of this trademark filing is ABANDONED - NO STATEMENT OF USE FILED as of Monday, January 1, 2024. This trademark is owned by Ford Motor Company. The BLUE OVAL trademark is filed in the Communication Services, Computer & Software Products & Electrical & Scientific Products, Vehicles & Locomotive Products, Construction & Repair Services, and Computer & Software Services & Scientific Services categories with the following description:

Downloadable and recorded software in the nature of vehicle operating system software; downloadable and recorded computer programs for reading, diagnosing, updating and analyzing vehicle parts and vehicle system operations; vehicle based electronic modules comprised of computer hardware and recorded onboard software for transmitting diagnostic information and vehicle operational status; recorded computer software that enables communication between vehicles and connected devices; electronic control units for managing electric vehicle software components; electric power control apparatus for vehicles, namely, electrical controllers and power supply controllers; electronic battery control modules comprised of electronic controllers for batteries for electric vehicles; electronic control systems comprised of electronic controllers for vehicle electrical baterries; electronic controllers for vehicles; computer hardware for motor vehicles; telecommunications apparatus for transmitting data a...

Electronic transmission of automobile information and data; telecommunications services to update vehicle software and firmware over the air, namely, electronic transmission of data; providing telecommunications connections to a global computer network; telecommunications gateway services for over-the-air updating of vehicles; providing a telecommunications link between vehicles and a central communications platform

Electric vehicle charging services, namely, charging station services for electric vehicles

Motor vehicles, namely, automobiles, pick-up trucks, electric vehicles in the nature of automobiles, sport utility vehicles, off-road vehicles, and their structural parts

Providing temporary use of non-downloadable cloud-based software for connecting, operating and managing networked vehicles

General Information


Serial Number90733404
Word MarkBLUE OVAL
Filing DateTuesday, May 25, 2021
Status606 - ABANDONED - NO STATEMENT OF USE FILED
Status DateMonday, January 1, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, April 5, 2022

Trademark Statements


Goods and ServicesDownloadable and recorded software in the nature of vehicle operating system software; downloadable and recorded computer programs for reading, diagnosing, updating and analyzing vehicle parts and vehicle system operations; vehicle based electronic modules comprised of computer hardware and recorded onboard software for transmitting diagnostic information and vehicle operational status; recorded computer software that enables communication between vehicles and connected devices; electronic control units for managing electric vehicle software components; electric power control apparatus for vehicles, namely, electrical controllers and power supply controllers; electronic battery control modules comprised of electronic controllers for batteries for electric vehicles; electronic control systems comprised of electronic controllers for vehicle electrical baterries; electronic controllers for vehicles; computer hardware for motor vehicles; telecommunications apparatus for transmitting data and updating vehicle software in the nature of wireless transmitters and receivers; rechargeable battery stacks for electric vehicles; rechargeable batteries for electric vehicles
Goods and ServicesElectronic transmission of automobile information and data; telecommunications services to update vehicle software and firmware over the air, namely, electronic transmission of data; providing telecommunications connections to a global computer network; telecommunications gateway services for over-the-air updating of vehicles; providing a telecommunications link between vehicles and a central communications platform
Goods and ServicesElectric vehicle charging services, namely, charging station services for electric vehicles
Goods and ServicesMotor vehicles, namely, automobiles, pick-up trucks, electric vehicles in the nature of automobiles, sport utility vehicles, off-road vehicles, and their structural parts
Goods and ServicesProviding temporary use of non-downloadable cloud-based software for connecting, operating and managing networked vehicles

Classification Information


International Class038 - Services allowing people to communicate with another by a sensory means.
US Class Codes100, 101, 104
Class Status Code6 - Active
Class Status DateFriday, August 20, 2021
Primary Code038
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateFriday, August 20, 2021
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class012 - Vehicles; apparatus for locomotion by land, air, or water.
US Class Codes019, 021, 023, 031, 035, 044
Class Status Code6 - Active
Class Status DateFriday, August 20, 2021
Primary Code012
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class037 - Building construction; repair; installation services.
US Class Codes100, 103, 106
Class Status Code6 - Active
Class Status DateFriday, August 20, 2021
Primary Code037
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateFriday, August 20, 2021
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameFord Motor Company
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressDearborn, MI 48126

Party NameFord Motor Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressDearborn, MI 48126

Trademark Events


Event DateEvent Description
Friday, May 28, 2021NEW APPLICATION ENTERED
Friday, August 20, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, September 3, 2021ASSIGNED TO EXAMINER
Wednesday, September 8, 2021NON-FINAL ACTION WRITTEN
Wednesday, September 8, 2021NON-FINAL ACTION E-MAILED
Wednesday, September 8, 2021NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, February 3, 2022TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, February 3, 2022CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, February 3, 2022TEAS/EMAIL CORRESPONDENCE ENTERED
Friday, February 25, 2022EXAMINERS AMENDMENT -WRITTEN
Friday, February 25, 2022EXAMINERS AMENDMENT E-MAILED
Friday, February 25, 2022NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, February 25, 2022EXAMINER'S AMENDMENT ENTERED
Friday, February 25, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, March 1, 2022ASSIGNED TO LIE
Tuesday, March 1, 2022LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, March 16, 2022NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Friday, March 25, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, March 25, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, March 25, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, April 5, 2022PUBLISHED FOR OPPOSITION
Tuesday, April 5, 2022OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, May 31, 2022NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, October 24, 2022SOU TEAS EXTENSION RECEIVED
Monday, October 24, 2022SOU EXTENSION 1 FILED
Monday, October 24, 2022SOU EXTENSION 1 GRANTED
Wednesday, October 26, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, May 31, 2023SOU TEAS EXTENSION RECEIVED
Wednesday, May 31, 2023SOU EXTENSION 2 FILED
Wednesday, May 31, 2023SOU EXTENSION 2 GRANTED
Friday, June 2, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, January 1, 2024ABANDONMENT - NO USE STATEMENT FILED
Tuesday, January 2, 2024ABANDONMENT NOTICE E-MAILED - NO USE STATEMENT FILED