BLUE MEANS GO Trademark of Blue Cross and Blue Shield Association - Serial Number 99888230

BLUE MEANS GO Trademark

Trademark Overview

On Tuesday, June 16, 2026, a trademark application was filed for BLUE MEANS GO with the United States Patent and Trademark Office. The USPTO has given the BLUE MEANS GO trademark a serial number of 99888230. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Tuesday, June 16, 2026. This trademark is owned by Blue Cross and Blue Shield Association. The BLUE MEANS GO trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Insurance & Financial Services, and Medical & Beauty Services & Agricultural Services categories with the following description:

Downloadable software for providing health plan, health insurance, prescription, and health insurance benefit information; Downloadable software for providing health, wellness, healthcare, and medical information; Downloadable software for accessing, managing, modifying, retrieving, storing, and sharing health plan, health insurance, prescription, and health insurance benefit information; Downloadable software for accessing, managing, modifying, retrieving, storing, and sharing health, wellness, health care, and medical information; Downloadable software for providing access to information and resources about a wide variety of health, wellness, health care, insurance, prescription, insurance benefits, and medical topics; Downloadable software for health care insurance enrollment and re-enrollment

Insurance information; Insurance services, namely, underwriting life, disability and accidental death and dismemberment insurance; Insurance services, namely, underwriting, issuance and administration of medical, hospital and related health care services and benefit programs and life, disability and accidental death and dismemberment insurance; Insurance brokerage services; Providing information about healthcare insurance plans

Providing health information; Providing medical information; Providing healthcare information; Providing a website featuring information about health and wellness, namely, providing health, medical, and healthcare information in the field of physicians, primary care physicians, physician specialists, hospitals, and other healthcare providers; Providing a website featuring information about health and wellness, namely, health and wellness programs; Health care services, namely, health and wellness programs

General Information

Serial Number	99888230
Word Mark	BLUE MEANS GO
Filing Date	Tuesday, June 16, 2026
Status	630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status Date	Tuesday, June 16, 2026
Registration Number	0000000
Registration Date	NOT AVAILABLE
Mark Drawing	4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition Date	NOT AVAILABLE

Trademark Statements

Goods and Services	Downloadable software for providing health plan, health insurance, prescription, and health insurance benefit information; Downloadable software for providing health, wellness, healthcare, and medical information; Downloadable software for accessing, managing, modifying, retrieving, storing, and sharing health plan, health insurance, prescription, and health insurance benefit information; Downloadable software for accessing, managing, modifying, retrieving, storing, and sharing health, wellness, health care, and medical information; Downloadable software for providing access to information and resources about a wide variety of health, wellness, health care, insurance, prescription, insurance benefits, and medical topics; Downloadable software for health care insurance enrollment and re-enrollment
Goods and Services	Insurance information; Insurance services, namely, underwriting life, disability and accidental death and dismemberment insurance; Insurance services, namely, underwriting, issuance and administration of medical, hospital and related health care services and benefit programs and life, disability and accidental death and dismemberment insurance; Insurance brokerage services; Providing information about healthcare insurance plans
Goods and Services	Providing health information; Providing medical information; Providing healthcare information; Providing a website featuring information about health and wellness, namely, providing health, medical, and healthcare information in the field of physicians, primary care physicians, physician specialists, hospitals, and other healthcare providers; Providing a website featuring information about health and wellness, namely, health and wellness programs; Health care services, namely, health and wellness programs

Classification Information

International Class	009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes	021, 023, 026, 036, 038
Class Status Code	6 - Active
Class Status Date	Tuesday, June 16, 2026
Primary Code	009
First Use Anywhere Date	NOT AVAILABLE
First Use In Commerce Date	NOT AVAILABLE

International Class	036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes	100, 101, 102
Class Status Code	6 - Active
Class Status Date	Tuesday, June 16, 2026
Primary Code	036
First Use Anywhere Date	NOT AVAILABLE
First Use In Commerce Date	NOT AVAILABLE

International Class	044 - Medical services; veterinary services; hygienic and beauty care for human beings or animals; agriculture, horticulture and forestry services.
US Class Codes	100, 101
Class Status Code	6 - Active
Class Status Date	Tuesday, June 16, 2026
Primary Code	044
First Use Anywhere Date	NOT AVAILABLE
First Use In Commerce Date	NOT AVAILABLE

Trademark Owner History

Party Name	Blue Cross and Blue Shield Association
Party Type	10 - Original Applicant
Legal Entity Type	54 - NOT AVAILABLE
Address	Chicago, IL 60601 US

Trademark Events

Event Date	Event Description
Tuesday, June 16, 2026	NEW APPLICATION ENTERED
Tuesday, June 16, 2026	NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, June 16, 2026	APPLICATION FILING RECEIPT MAILED

Related Keywords

means blue health insurance information providing wellness care downloadable medical software services