BLUE DIRECT Trademark

Trademark Overview

On Tuesday, April 1, 1997, a trademark application was filed for BLUE DIRECT with the United States Patent and Trademark Office. The USPTO has given the BLUE DIRECT trademark a serial number of 75267521. The federal status of this trademark filing is REGISTERED AND RENEWED as of Tuesday, April 3, 2018. This trademark is owned by Blue Cross and Blue Shield Association. The BLUE DIRECT trademark is filed in the Insurance & Financial Services and Computer & Software Services & Scientific Services categories with the following description:

prepaid financing and administration of medical, hospital and related health care services

comprehensive health care benefit programs, including those rendered through a health maintenance organization, namely, physician, dental, hospital, home health care, preventive health treatment, physical, occupational, psychological, speech and hearing therapy, pharmacy, and ambulatory services
blue direct

General Information

Serial Number75267521
Word MarkBLUE DIRECT
Filing DateTuesday, April 1, 1997
Status800 - REGISTERED AND RENEWED
Status DateTuesday, April 3, 2018
Registration Number2146352
Registration DateTuesday, March 24, 1998
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, December 30, 1997

Trademark Statements

Goods and Servicesprepaid financing and administration of medical, hospital and related health care services
Goods and Servicescomprehensive health care benefit programs, including those rendered through a health maintenance organization, namely, physician, dental, hospital, home health care, preventive health treatment, physical, occupational, psychological, speech and hearing therapy, pharmacy, and ambulatory services

Classification Information

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, April 21, 1997
Primary Code036
First Use Anywhere DateMonday, November 11, 1996
First Use In Commerce DateMonday, November 11, 1996
International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateMonday, April 21, 1997
Primary Code042
First Use Anywhere DateMonday, November 11, 1996
First Use In Commerce DateMonday, November 11, 1996

Trademark Owner History

Party NameBlue Cross and Blue Shield Association
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressChicago, IL 60601
Party NameBlue Cross and Blue Shield Association
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressChicago, IL 60611
Party NameBlue Cross and Blue Shield Association
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressChicago, IL 60611

Trademark Events

Event DateEvent Description
Thursday, January 11, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, January 11, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, January 11, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, January 11, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, January 11, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, October 30, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, October 30, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, April 12, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, April 12, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, April 3, 2018NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Tuesday, April 3, 2018REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Tuesday, April 3, 2018REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, April 3, 2018CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, March 21, 2018TEAS SECTION 8 & 9 RECEIVED
Friday, March 24, 2017COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, January 11, 2008REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Friday, January 11, 2008REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, January 10, 2008ASSIGNED TO PARALEGAL
Tuesday, January 8, 2008TEAS SECTION 8 & 9 RECEIVED
Tuesday, May 15, 2007CASE FILE IN TICRS
Saturday, August 2, 2003REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Wednesday, May 21, 2003REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Wednesday, May 21, 2003PAPER RECEIVED
Tuesday, July 16, 2002TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, March 24, 1998REGISTERED-PRINCIPAL REGISTER
Tuesday, December 30, 1997PUBLISHED FOR OPPOSITION
Friday, November 28, 1997NOTICE OF PUBLICATION
Tuesday, November 4, 1997APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, October 30, 1997EXAMINER'S AMENDMENT MAILED
Friday, October 3, 1997NON-FINAL ACTION MAILED
Friday, September 19, 1997ASSIGNED TO EXAMINER
Friday, September 12, 1997ASSIGNED TO EXAMINER

Related Keywords

direct blue health care hospital services treatment physical preventive dental physician occupational