BLUE CHOICE Trademark

Trademark Overview


On Friday, December 9, 1994, a trademark application was filed for BLUE CHOICE with the United States Patent and Trademark Office. The USPTO has given the BLUE CHOICE trademark a serial number of 74608836. The federal status of this trademark filing is REGISTERED AND RENEWED as of Monday, January 11, 2016. This trademark is owned by Blue Cross and Blue Shield Association. The BLUE CHOICE trademark is filed in the Computer & Software Services & Scientific Services category with the following description:

comprehesive health care benefit program, rendered through a health maintenance organization, namely physician, dental, hospital, home health care, preventive health treatment, therapy, pharmacy, and ambulatory services
blue choice

General Information


Serial Number74608836
Word MarkBLUE CHOICE
Filing DateFriday, December 9, 1994
Status800 - REGISTERED AND RENEWED
Status DateMonday, January 11, 2016
Registration Number1952819
Registration DateTuesday, January 30, 1996
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, November 7, 1995

Trademark Statements


Goods and Servicescomprehesive health care benefit program, rendered through a health maintenance organization, namely physician, dental, hospital, home health care, preventive health treatment, therapy, pharmacy, and ambulatory services

Classification Information


International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, March 23, 1995
Primary Code042
First Use Anywhere DateThursday, July 30, 1992
First Use In Commerce DateThursday, July 30, 1992

Trademark Owner History


Party NameBlue Cross and Blue Shield Association
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressChicago, IL 60601

Party NameBlue Cross and Blue Shield Association
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressChicago, IL 60611

Party NameBlue Cross and Blue Shield Association
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressChicago, IL 60611

Trademark Events


Event DateEvent Description
Thursday, January 11, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, January 11, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, January 11, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, January 11, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, January 11, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, October 30, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, October 30, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, April 12, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, April 12, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, January 11, 2016NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Monday, January 11, 2016REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Monday, January 11, 2016REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, January 6, 2016TEAS SECTION 8 & 9 RECEIVED
Friday, January 30, 2015COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, May 27, 2011CASE FILE IN TICRS
Monday, May 2, 2011CASE FILE IN TICRS
Monday, September 26, 2005REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Monday, September 26, 2005REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, August 10, 2005REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Friday, September 23, 2005ASSIGNED TO PARALEGAL
Wednesday, August 10, 2005TEAS SECTION 8 & 9 RECEIVED
Friday, June 14, 2002TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, December 17, 2001REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, November 8, 2001REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Tuesday, January 30, 1996REGISTERED-PRINCIPAL REGISTER
Tuesday, November 7, 1995PUBLISHED FOR OPPOSITION
Friday, October 6, 1995NOTICE OF PUBLICATION
Wednesday, August 23, 1995APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, August 15, 1995EXAMINER'S AMENDMENT MAILED
Tuesday, June 20, 1995ASSIGNED TO EXAMINER
Friday, June 16, 1995ASSIGNED TO EXAMINER