BLUE CHOICE Trademark

Trademark Overview


On Wednesday, March 9, 1988, a trademark application was filed for BLUE CHOICE with the United States Patent and Trademark Office. The USPTO has given the BLUE CHOICE trademark a serial number of 73715653. The federal status of this trademark filing is REGISTERED AND RENEWED as of Saturday, February 16, 2019. This trademark is owned by BLUE CROSS AND BLUE SHIELD ASSOCIATION. The BLUE CHOICE trademark is filed in the Insurance & Financial Services category with the following description:

PRE-PAID FINANCING AND ADMINISTRATION OF HEALTH CARE SERVICES RENDERED THROUGH A HEALTH MAINTENANCE ORGANIZATION -NAMELY, PHYSICIAN SERVICES, DENTAL SERVICES, HOSPITAL SERVICES, PHYSICAL THERAPY, HOME HEALTH CARE, DIAGNOSTIC TESTING AND EXAMINATION, FAMILY PLANNING, MENTAL HEALTH SERVICES, NURSING SERVICES, PHARMACY SERVICES, AND AMBULANCE SERVICES
blue choice

General Information


Serial Number73715653
Word MarkBLUE CHOICE
Filing DateWednesday, March 9, 1988
Status800 - REGISTERED AND RENEWED
Status DateSaturday, February 16, 2019
Registration Number1522890
Registration DateTuesday, January 31, 1989
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, November 8, 1988

Trademark Statements


Goods and ServicesPRE-PAID FINANCING AND ADMINISTRATION OF HEALTH CARE SERVICES RENDERED THROUGH A HEALTH MAINTENANCE ORGANIZATION -NAMELY, PHYSICIAN SERVICES, DENTAL SERVICES, HOSPITAL SERVICES, PHYSICAL THERAPY, HOME HEALTH CARE, DIAGNOSTIC TESTING AND EXAMINATION, FAMILY PLANNING, MENTAL HEALTH SERVICES, NURSING SERVICES, PHARMACY SERVICES, AND AMBULANCE SERVICES

Classification Information


International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 102, 105
Class Status Code6 - Active
Class Status DateWednesday, April 13, 1988
Primary Code036
First Use Anywhere DateWednesday, January 2, 1985
First Use In Commerce DateWednesday, January 2, 1985

Trademark Owner History


Party NameBLUE CROSS AND BLUE SHIELD ASSOCIATION
Party Type30 - Original Registrant
Legal Entity Type54 - NOT AVAILABLE
AddressChicago, IL 60601

Party NameBLUE CROSS AND BLUE SHIELD ASSOCIATION
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressCHICAGO, IL 60611

Party NameBLUE CROSS AND BLUE SHIELD ASSOCIATION
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressCHICAGO, IL 60611

Trademark Events


Event DateEvent Description
Thursday, January 11, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Thursday, January 11, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, January 11, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, January 11, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, January 11, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Saturday, February 16, 2019NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Saturday, February 16, 2019REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Saturday, February 16, 2019REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Saturday, February 16, 2019CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Thursday, January 17, 2019TEAS SECTION 8 & 9 RECEIVED
Tuesday, October 30, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, October 30, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, April 12, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, April 12, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, January 31, 2018COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, December 10, 2008REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Wednesday, December 10, 2008REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, December 10, 2008ASSIGNED TO PARALEGAL
Monday, November 10, 2008REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Monday, November 10, 2008TEAS SECTION 8 & 9 RECEIVED
Wednesday, July 23, 2008CASE FILE IN TICRS
Wednesday, July 3, 2002TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, November 27, 1995REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, November 29, 1994REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Tuesday, January 31, 1989REGISTERED-PRINCIPAL REGISTER
Tuesday, November 8, 1988PUBLISHED FOR OPPOSITION
Saturday, October 8, 1988NOTICE OF PUBLICATION
Monday, August 29, 1988APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, July 8, 1988CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, May 12, 1988NON-FINAL ACTION MAILED
Wednesday, May 4, 1988ASSIGNED TO EXAMINER