BLUE ADVANTAGE Trademark

Trademark Overview

On Wednesday, November 2, 1994, a trademark application was filed for BLUE ADVANTAGE with the United States Patent and Trademark Office. The USPTO has given the BLUE ADVANTAGE trademark a serial number of 74593923. The federal status of this trademark filing is REGISTERED AND RENEWED as of Sunday, September 4, 2016. This trademark is owned by Blue Cross and Blue Shield Association. The BLUE ADVANTAGE trademark is filed in the Computer & Software Services & Scientific Services category with the following description:

health care services rendered through a health maintenance organization, namely physician services, dental services, hospital services, home health care services, preventive health treatment services, pharmacy services and physical, vocational and respiratory therapy services
blue advantage

General Information

Serial Number74593923
Word MarkBLUE ADVANTAGE
Filing DateWednesday, November 2, 1994
Status800 - REGISTERED AND RENEWED
Status DateSunday, September 4, 2016
Registration Number1996466
Registration DateTuesday, August 27, 1996
Mark Drawing1 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, February 6, 1996

Trademark Statements

Goods and Serviceshealth care services rendered through a health maintenance organization, namely physician services, dental services, hospital services, home health care services, preventive health treatment services, pharmacy services and physical, vocational and respiratory therapy services

Classification Information

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateTuesday, February 21, 1995
Primary Code042
First Use Anywhere DateSaturday, December 1, 1990
First Use In Commerce DateSaturday, December 1, 1990

Trademark Owner History

Party NameBlue Cross and Blue Shield Association
Party Type30 - Original Registrant
Legal Entity Type99 - Other
AddressChicago, IL 60601
Party NameBlue Cross and Blue Shield Association
Party Type20 - Owner at Publication
Legal Entity Type99 - Other
AddressChicago, IL 60611
Party NameBlue Cross and Blue Shield Association
Party Type10 - Original Applicant
Legal Entity Type99 - Other
AddressChicago, IL 60611

Trademark Events

Event DateEvent Description
Monday, April 10, 1995ASSIGNED TO EXAMINER
Thursday, April 13, 1995APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, May 11, 1995PREVIOUS ALLOWANCE COUNT WITHDRAWN
Monday, May 15, 1995NON-FINAL ACTION MAILED
Friday, June 23, 1995CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, August 10, 1995APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, January 5, 1996NOTICE OF PUBLICATION
Tuesday, February 6, 1996PUBLISHED FOR OPPOSITION
Tuesday, August 27, 1996REGISTERED-PRINCIPAL REGISTER
Monday, September 22, 1997SEC 7 REQUEST FILED
Friday, November 14, 1997REPRINTING REGISTRATION CERTIFICATE
Friday, April 26, 2002REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Thursday, June 13, 2002REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, June 18, 2002TEAS CHANGE OF CORRESPONDENCE RECEIVED
Friday, April 26, 2002REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Friday, April 7, 2006TEAS SECTION 8 & 9 RECEIVED
Friday, April 7, 2006REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Friday, June 30, 2006CASE FILE IN TICRS
Wednesday, July 12, 2006ASSIGNED TO PARALEGAL
Wednesday, July 12, 2006REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, July 12, 2006REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Thursday, August 27, 2015COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, June 15, 2016TEAS SECTION 8 & 9 RECEIVED
Sunday, September 4, 2016CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Sunday, September 4, 2016REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Sunday, September 4, 2016REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Sunday, September 4, 2016NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Thursday, April 12, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, April 12, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, October 30, 2018TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, October 30, 2018ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, January 11, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, January 11, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, January 11, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, January 11, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, January 11, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, August 27, 2025COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Sunday, December 21, 2025TEAS SECTION 8 & 9 RECEIVED

Related Keywords

advantage blue services health care pharmacy treatment physical respiratory therapy preventive vocational