| Serial Number | 77291473 |
| Word Mark | BLUE 365 YOUR RESOURCE FOR LIVING HEALTHIER. |
| Filing Date | Friday, September 28, 2007 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 16, 2015 |
| Registration Number | 3588168 |
| Registration Date | Tuesday, March 10, 2009 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 8, 2008 |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Disclaimer with Predetermined Text | THE REPRESENTATION OF THE CADUCEUS |
| Description of Mark | The mark consists of the words "Blue 365" with a shaded semi-circle design which is a continuation of the number "3", starting at the bottom of the "3", which fades through the "e" in the word "Blue" and ends at the upper right corner of the "6", and the words "Your resource for living better" tagline under the words "Blue 365". |
| Goods and Services | Administration of a program for enabling participants to obtain discounts on goods and services of others that promote healthy living and financial health planning through membership services |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 16, 2015 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, October 31, 2007 |
| First Use In Commerce Date | Wednesday, October 31, 2007 |
| Party Name | Blue Cross and Blue Shield Association |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Chicago, IL 60601 |
| Party Name | Blue Cross and Blue Shield Association |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Chicago, IL 60601 |
| Party Name | Blue Cross and Blue Shield Association |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Chicago, IL 60601 |
| Event Date | Event Description |
| Friday, October 16, 2015 | CANCELLED SEC. 8 (6-YR) |
| Tuesday, March 10, 2009 | REGISTERED-PRINCIPAL REGISTER |
| Friday, January 30, 2009 | LAW OFFICE REGISTRATION REVIEW COMPLETED |
| Friday, January 23, 2009 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, January 22, 2009 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, January 6, 2009 | USE AMENDMENT FILED |
| Thursday, January 22, 2009 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, January 6, 2009 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, September 30, 2008 | NOA MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, July 8, 2008 | PUBLISHED FOR OPPOSITION |
| Wednesday, June 18, 2008 | NOTICE OF PUBLICATION |
| Thursday, June 5, 2008 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, June 4, 2008 | ASSIGNED TO LIE |
| Wednesday, June 4, 2008 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, June 3, 2008 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, June 3, 2008 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, June 3, 2008 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, December 5, 2007 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, December 5, 2007 | NON-FINAL ACTION E-MAILED |
| Wednesday, December 5, 2007 | NON-FINAL ACTION WRITTEN |
| Friday, November 30, 2007 | ASSIGNED TO EXAMINER |
| Wednesday, October 3, 2007 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Tuesday, October 2, 2007 | NEW APPLICATION ENTERED IN TRAM |