| Serial Number | 97163894 |
| Word Mark | BLU. |
| Filing Date | Thursday, December 9, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, December 12, 2023 |
| Registration Number | 7243752 |
| Registration Date | Tuesday, December 12, 2023 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, August 16, 2022 |
| Goods and Services | Branding services, namely, consulting, development, management and marketing of brands for businesses and individuals; Advertising and marketing; Marketing and branding services, namely, providing customized communication programs to obtain consumer insights and develop branding strategies; Market research and business analyses, namely, collection and analysis of quality metric data for consumers for business purposes; Analyzing and compiling business data; Creative marketing plan development services, namely, advice on the analysis of consumer buying habits and needs provided with the help of sensory, quality and quantity-related data; Consultation services, namely, creative and strategic consultation regarding development and production of marketing campaigns for others; Business consulting services, namely, providing assistance in development of business strategies and creative ideation; Marketing services in the field of web site traffic optimization; Exchange services, namely, bartering of goods for others |
| Goods and Services | Platform as a service (PAAS) featuring computer software platforms for optimizing data relating to platforms for use in connection with branding, marketing and advertising services; Platform as a service (PAAS) featuring computer software platforms for accessing and distributing immersive video content relating to advertising and marketing; software as a service for optimizing data relating to platforms for use in marketing and branding; data automation and collection service using proprietary software to evaluate, analyze and collect service data; software as a service (SaaS) services featuring software for recording and analyzing consumer data for brand optimization and strategic performance; research in the field of advertising and consumer behavior |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 14, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | Tuesday, December 31, 2019 |
| First Use In Commerce Date | Tuesday, December 31, 2019 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, December 14, 2021 |
| Primary Code | 042 |
| First Use Anywhere Date | Tuesday, December 31, 2019 |
| First Use In Commerce Date | Tuesday, December 31, 2019 |
| Party Name | Horizon Media LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10013 |
| Party Name | Horizon Media LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10013 |
| Party Name | Horizon Media LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10013 |
| Event Date | Event Description |
| Monday, December 13, 2021 | NEW APPLICATION ENTERED |
| Tuesday, December 14, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, December 20, 2021 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Wednesday, December 22, 2021 | ASSIGNED TO LIE |
| Monday, December 27, 2021 | ASSIGNED TO LIE |
| Monday, December 27, 2021 | PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED |
| Thursday, January 20, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, January 20, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, January 20, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, March 14, 2022 | ASSIGNED TO EXAMINER |
| Monday, June 6, 2022 | DATA MODIFICATION COMPLETED |
| Tuesday, July 12, 2022 | NON-FINAL ACTION WRITTEN |
| Tuesday, July 12, 2022 | NON-FINAL ACTION E-MAILED |
| Tuesday, July 12, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, July 12, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, July 13, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, July 13, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, July 13, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, July 27, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 16, 2022 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 16, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 11, 2022 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Tuesday, March 28, 2023 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, March 28, 2023 | SOU EXTENSION 1 FILED |
| Tuesday, March 28, 2023 | SOU EXTENSION 1 GRANTED |
| Thursday, March 30, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, October 11, 2023 | USE AMENDMENT FILED |
| Wednesday, October 11, 2023 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, October 24, 2023 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, October 24, 2023 | STATEMENT OF USE PROCESSING COMPLETE |
| Wednesday, November 8, 2023 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Thursday, November 9, 2023 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, December 12, 2023 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, December 12, 2023 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |