| Serial Number | 85515125 |
| Word Mark | BLISS HERSHEY'S BLISS MILK CHOCOLATE SMOOTH & CREAMY |
| Filing Date | Thursday, January 12, 2012 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, November 1, 2019 |
| Registration Number | 4307603 |
| Registration Date | Tuesday, March 26, 2013 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, January 8, 2013 |
| Indication of Colors claimed | The color(s) purple, gold, cream, brown and dark maroonish-brown is/are claimed as a feature of the mark. |
| Disclaimer with Predetermined Text | "MILK CHOCOLATE" AND "SMOOTH & CREAMY" |
| Description of Mark | The mark consists of a rectangle with the first third (approximate) of the mark containing one purple wrapped square-domed candy piece with the word "BLISS" written on it in a cream color, and one unwrapped square-domed candy piece, propped upon the first, both on a dark maroonish-brown background and appearing in a highlight. The wording "MILK CHOCOLATE", a row of dots and the wording "SMOOTH & CREAMY" appear in gold directly below the candies. The next two thirds (approximate) of the mark consists of a purple background with the words "HERSHEY'S" written and framed in gold on a brown background and the word "BLISS" directly below in cream. The two sections are divided by a cream colored, curved line. The dotted lines along the outside of the mark indicate the positioning of the mark, and are not part of the mark. |
| Goods and Services | Candy |
| Pseudo Mark | BLISS HERSHEY'S BLISS MILK CHOCOLATE SMOOTH AND CREAMY |
| Section 2(f) Limitation Statement | AS TO THE SHAPE OF THE CANDY |
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, November 1, 2019 |
| Primary Code | 030 |
| First Use Anywhere Date | Thursday, June 30, 2011 |
| First Use In Commerce Date | Thursday, June 30, 2011 |
| Party Name | Hershey Chocolate & Confectionery Corporation |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Wheat Ridge, CO 80033 |
| Party Name | Hershey Chocolate & Confectionery Corporation |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Wheat Ridge, CO 80033 |
| Party Name | Hershey Chocolate & Confectionery Corporation |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Wheat Ridge, CO 80033 |
| Event Date | Event Description |
| Friday, November 1, 2019 | CANCELLED SEC. 8 (6-YR) |
| Monday, March 26, 2018 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, March 26, 2013 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, January 8, 2013 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 8, 2013 | PUBLISHED FOR OPPOSITION |
| Wednesday, December 19, 2012 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Saturday, December 1, 2012 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Friday, November 30, 2012 | ASSIGNED TO LIE |
| Thursday, November 15, 2012 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, November 15, 2012 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, November 15, 2012 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, November 15, 2012 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, November 15, 2012 | EXAMINERS AMENDMENT -WRITTEN |
| Saturday, October 27, 2012 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Friday, October 26, 2012 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Friday, October 26, 2012 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, April 26, 2012 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, April 26, 2012 | NON-FINAL ACTION E-MAILED |
| Thursday, April 26, 2012 | NON-FINAL ACTION WRITTEN |
| Thursday, April 26, 2012 | EXAMINER'S AMENDMENT ENTERED |
| Thursday, April 26, 2012 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, April 26, 2012 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, April 26, 2012 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, April 19, 2012 | ASSIGNED TO EXAMINER |
| Thursday, January 19, 2012 | NOTICE OF DESIGN SEARCH CODE MAILED |
| Wednesday, January 18, 2012 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM |
| Monday, January 16, 2012 | NEW APPLICATION ENTERED IN TRAM |