| Serial Number | 87559225 |
| Word Mark | BLEND THE RULES |
| Filing Date | Monday, August 7, 2017 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 3, 2025 |
| Registration Number | 5704173 |
| Registration Date | Tuesday, March 19, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 12, 2017 |
| Goods and Services | Non-magnetically encoded gift cards |
| Goods and Services | Cosmetics and make-up; eye shadow palettes; pressed powder palettes; blush palettes; bronzer palettes; brow powder palettes; eye shadows; pomades for eyebrows; eyeliner; cleaner for cosmetic brushes; false eyelashes |
| Goods and Services | Retail store services featuring cosmetics and make-up, cosmetic palettes sold empty, cleaner for cosmetic brushes, soap for cosmetic brushes, shampoo and conditioner for cosmetic brushes, sponges for cleaning cosmetic brushes, false eyelashes, adhesives for affixing false eyelashes, make-up removers, cosmetic pencil sharpeners, make-up setting spray, make-up brushes, make-up brush sets comprised of make-up brushes, facial protectors for use when applying make-up, non-magnetically encoded gift cards, cosmetic cases sold empty, cosmetic spatulas and cosmetic mixing palettes, applicator wands for applying make-up to lips, eyelashes, eyebrows, and eyelids |
| Goods and Services | Make-up brushes; Make-up brush sets comprised of make-up brushes; Cosmetic palettes sold empty |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 3, 2025 |
| Primary Code | 003 |
| First Use Anywhere Date | Saturday, September 30, 2017 |
| First Use In Commerce Date | Saturday, September 30, 2017 |
| International Class | 016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks. |
| US Class Codes | 002, 005, 022, 023, 029, 037, 038, 050 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 3, 2025 |
| Primary Code | 016 |
| First Use Anywhere Date | Wednesday, October 31, 2018 |
| First Use In Commerce Date | Wednesday, October 31, 2018 |
| International Class | 021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes. |
| US Class Codes | 002, 013, 023, 029, 030, 033, 040, 050 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 3, 2025 |
| Primary Code | 021 |
| First Use Anywhere Date | Monday, April 30, 2018 |
| First Use In Commerce Date | Monday, April 30, 2018 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 3, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | Saturday, September 30, 2017 |
| First Use In Commerce Date | Saturday, September 30, 2017 |
| Party Name | FORMA BRANDS, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | PACOIMA, CA 91331 |
| Party Name | Morphe, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | PACOIMA, CA 91331 |
| Party Name | Morphe, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Pacoima, CA 91331 |
| Party Name | Morphe, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Pacoima, CA 91331 |
| Event Date | Event Description |
| Thursday, August 10, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, August 10, 2017 | NEW APPLICATION ENTERED |
| Wednesday, November 8, 2017 | ASSIGNED TO EXAMINER |
| Wednesday, November 8, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, November 22, 2017 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 12, 2017 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 12, 2017 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 6, 2018 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Monday, July 30, 2018 | SOU TEAS EXTENSION RECEIVED |
| Monday, July 30, 2018 | SOU EXTENSION 1 FILED |
| Monday, July 30, 2018 | SOU EXTENSION 1 GRANTED |
| Wednesday, August 1, 2018 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, January 22, 2019 | TEAS STATEMENT OF USE RECEIVED |
| Tuesday, March 19, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, August 21, 2019 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Tuesday, January 22, 2019 | USE AMENDMENT FILED |
| Tuesday, February 12, 2019 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Tuesday, February 12, 2019 | STATEMENT OF USE PROCESSING COMPLETE |
| Tuesday, February 12, 2019 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Wednesday, February 13, 2019 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Thursday, August 27, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, August 27, 2020 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, August 27, 2020 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, August 27, 2020 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, September 30, 2020 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, September 30, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, September 30, 2020 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Thursday, January 6, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, August 27, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, September 30, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, September 30, 2020 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, January 6, 2022 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Thursday, January 6, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, March 19, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, October 3, 2025 | CANCELLED SEC. 8 (6-YR) |
| Wednesday, November 22, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, January 6, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, January 6, 2022 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, April 8, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, April 8, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, April 8, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, April 26, 2023 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |