| Serial Number | 98268815 |
| Word Mark | BLADE & SHADE |
| Filing Date | Tuesday, November 14, 2023 |
| Status | 819 - SU - REGISTRATION REVIEW COMPLETE |
| Status Date | Sunday, July 6, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 13, 2024 |
| Description of Mark | The mark consists of the words "BLADE & SHADE" in stylized lettering, with a horizontal line through the middle of "BLADE". |
| Pseudo Mark | BLADE AND SHADE |
| Goods and Services | Cosmetics |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 14, 2023 |
| Primary Code | 003 |
| First Use Anywhere Date | Sunday, December 1, 2024 |
| First Use In Commerce Date | Sunday, December 1, 2024 |
| Party Name | L'OREAL USA S/D, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10001 |
| Party Name | L'OREAL USA S/D, INC. |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 03 - Corporation |
| Address | NEW YORK, NY 10001 |
| Party Name | L'Oreal USA Creative, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | New York, NY 10001 |
| Event Date | Event Description |
| Tuesday, November 14, 2023 | NEW APPLICATION ENTERED |
| Thursday, June 20, 2024 | ASSIGNED TO EXAMINER |
| Wednesday, July 3, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 24, 2024 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, January 24, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, January 24, 2024 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Wednesday, July 24, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, August 13, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 13, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 8, 2024 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Wednesday, March 5, 2025 | USE AMENDMENT FILED |
| Thursday, March 6, 2025 | TEAS STATEMENT OF USE RECEIVED |
| Friday, May 30, 2025 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Friday, May 30, 2025 | STATEMENT OF USE PROCESSING COMPLETE |
| Sunday, July 6, 2025 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Sunday, July 6, 2025 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |