BINYARD TERRELL CLOTHIER IT'S NOT IN THE COST, IT'S IN THE LOOK Trademark
Trademark Overview
On Thursday, November 20, 2025, a trademark application was filed for BINYARD TERRELL CLOTHIER IT'S NOT IN THE COST, IT'S IN THE LOOK with the United States Patent and Trademark Office. The USPTO has given the BINYARD TERRELL CLOTHIER IT'S NOT IN THE COST, IT'S IN THE LOOK trademark a serial number of 99507085. The federal status of this trademark filing is NON-FINAL ACTION - MAILED as of Monday, March 30, 2026. This trademark is owned by Binyard and Terrell Clothier, LLC. The BINYARD TERRELL CLOTHIER IT'S NOT IN THE COST, IT'S IN THE LOOK trademark is filed in the Clothing & Apparel Products category with the following description:
Custom made to measure suits for men and women
General Information
| Serial Number | 99507085 |
| Word Mark | BINYARD TERRELL CLOTHIER IT'S NOT IN THE COST, IT'S IN THE LOOK |
| Filing Date | Thursday, November 20, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Monday, March 30, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Indication of Colors claimed | The color(s) The colors green, black, white, gray is/are claimed as a feature of the mark. |
| Description of Mark | The mark consists of The mark consists of a stylized design featuring the wording “BINYARD TERRELL” appearing in black letters with white outlining on a green rectangular background. Below this wording appears the term “CLOTHIER” in green letters on a white background. Beneath the word “CLOTHIER” is the slogan “IT’S NOT IN THE COST, IT’S IN THE LOOK” in black letters. To the left of the wording is the image of a black suit jacket with a white shirt and a green necktie, all shown on a black background. The entire design is bordered in black. |
| Pseudo Mark | IT IS IN THE LOOK |
| Goods and Services | Custom made to measure suits for men and women |
| Pseudo Mark | BINYARD TERRELL CLOTHIER IT IS NOT IN THE COST |
Classification Information
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 20, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | Thursday, July 1, 2010 |
| First Use In Commerce Date | Thursday, July 1, 2010 |
Trademark Owner History
| Party Name | Binyard and Terrell Clothier, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Rochester Hills, MI 48309
US |
Trademark Events
| Event Date | Event Description |
| Thursday, November 20, 2025 | NEW APPLICATION ENTERED |
| Thursday, November 20, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, March 23, 2026 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, March 23, 2026 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, March 26, 2026 | ASSIGNED TO EXAMINER |
| Monday, March 30, 2026 | NON-FINAL ACTION WRITTEN |
| Monday, March 30, 2026 | NON-FINAL ACTION E-MAILED |
| Monday, March 30, 2026 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
