| Serial Number | 79195754 |
| Word Mark | BID SWITCH |
| Filing Date | Monday, June 20, 2016 |
| Status | 739 - Section 71 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Thursday, September 11, 2025 |
| Registration Number | 5766254 |
| Registration Date | Tuesday, June 4, 2019 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 19, 2019 |
| Description of Mark | The mark consists of the stylized wording "BID SWITCH" in black, with a right-facing red arrowhead to the left of the letter "B" and a left facing red arrowhead to the right of the letter "H". |
| Goods and Services | [ Apparatus and instruments for conducting, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; blank magnetic data carriers, blank recordable optical discs; blank compact discs, recordable DVDs; mechanisms for coin-operated apparatus; cash registers, calculating machines, data processing equipment, computers; ] computer software for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time media trading; [ fire-extinguishing apparatus; pre-recorded electronic and digital media, namely, CDs, DVDs, CD-ROMs featuring software for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time media trading; ] computer programs for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time media trading; computer software platforms for on-line advertising and real-time media trading; all of the aforementioned goods being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market |
| Goods and Services | Telecommunications, namely, transfer of voice, video, images, data and documents by telecommunications; [ telecommunication services, namely, providing Internet access via broadband optical or wireless networks; ] computer communication and Internet access, namely, electronic transmission of data and documents among users of computers; [ provision of access to the Internet for content, websites and portals; rental of access time to global computer networks; message sending; ] providing access to databases; all of the aforementioned goods being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market |
| Indication of Colors claimed | The color(s) red and black is/are claimed as a feature of the mark. |
| Goods and Services | Advertising services; [ business management; business administration services; business operation, business administration and office functions; ] advertising, marketing and promotional services; online advertisements; online advertising via a computer communications network; providing and rental of advertising space, advertising time and advertising materials on the internet; distribution of advertising material for marketing and promotional purposes; dissemination of advertising for others via an on-line communications network on the internet; advertising, marketing and promotional consultancy, advisory and assistance services; commercial trading and consumer information services, namely, providing consumer information in the field of on-line advertising and real-time media trading; auctioneering services; providing online auction services; providing an online auction exchange for trading media; [ business assistance, management and administrative services; ] business consultancy and advisory services; business information services provided online from a global computer network on the internet; all of the aforementioned goods being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market |
| NOT AVAILABLE | "BID" FOR COMPUTER SOFTWARE FOR USE AS A DATA MANAGEMENT PLATFORM (DMP), TO DEVELOP TRADING STRATEGIES, TO DOWNLOAD AND DISPLAY ADVERTISING, TO PURCHASE DIGITAL ADVERTISING, TO PURCHASE ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A DEMAND SIDE PLATFORM (DSP), TO SELL ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A SUPPLY SIDE PLATFORM (SSP), FOR USE AS CROSS-SITE ADVERTISER ANALYTICS, FOR USE AS SINGLE-SITE PUBLISHER ANALYTICS, FOR USE IN REAL-TIME BIDDING, TO BUILD, OPERATE AND EVOLVE REAL-TIME TRADING PLATFORMS ALL FOR USE IN THE FIELD OF ON-LINE ADVERTISING AND REAL-TIME MEDIA TRADING; PRE- RECORDED ELECTRONIC AND DIGITAL MEDIA, NAMELY, CDS, DVDS, CD-ROMS FEATURING SOFTWARE FOR USE AS A DATA MANAGEMENT PLATFORM (DMP), TO DEVELOP TRADING STRATEGIES, TO DOWNLOAD AND DISPLAY ADVERTISING, TO PURCHASE DIGITAL ADVERTISING, TO PURCHASE ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A DEMAND SIDE PLATFORM (DSP), TO SELL ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A SUPPLY SIDE PLATFORM (SSP), FOR USE AS CROSS-SITE ADVERTISER ANALYTICS, FOR USE AS SINGLE-SITE PUBLISHER ANALYTICS, FOR USE IN REAL-TIME BIDDING, TO BUILD, OPERATE AND EVOLVE REAL-TIME TRADING PLATFORMS ALL FOR USE IN THE FIELD OF ON-LINE ADVERTISING AND REAL-TIME MEDIA TRADING; COMPUTER PROGRAMS FOR USE AS A DATA MANAGEMENT PLATFORM (DMP), TO DEVELOP TRADING STRATEGIES, TO DOWNLOAD AND DISPLAY ADVERTISING, TO PURCHASE DIGITAL ADVERTISING, TO PURCHASE ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A DEMAND SIDE PLATFORM (DSP), TO SELL ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A SUPPLY SIDE PLATFORM (SSP), FOR USE AS CROSS-SITE ADVERTISER ANALYTICS, FOR USE AS SINGLE-SITE PUBLISHER ANALYTICS, FOR USE IN REAL-TIME BIDDING, TO BUILD, OPERATE AND EVOLVE REAL-TIME TRADING PLATFORMS ALL FOR USE IN THE FIELD OF ON-LINE ADVERTISING AND REAL-TIME MEDIA TRADING IN CLASS 9, FOR AUCTIONEERING SERVICES; PROVIDING ONLINE AUCTION SERVICES; PROVIDING AN ONLINE AUCTION EXCHANGE FOR TRADING MEDIA IN CLASS 35, AND FOR SOFTWARE AS A SERVICE, NAMELY, HOSTING SOFTWARE FOR USE BY OTHERS FOR USE AS A DATA MANAGEMENT PLATFORM (DMP), TO DEVELOP TRADING STRATEGIES, TO DOWNLOAD AND DISPLAY ADVERTISING, TO PURCHASE DIGITAL ADVERTISING, TO PURCHASE ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A DEMAND SIDE PLATFORM (DSP), TO SELL ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A SUPPLY SIDE PLATFORM (SSP), FOR USE AS CROSS-SITE ADVERTISER ANALYTICS, FOR USE AS SINGLE-SITE PUBLISHER ANALYTICS, FOR USE IN REAL-TIME BIDDING, TO BUILD, OPERATE AND EVOLVE REAL-TIME TRADING PLATFORMS ALL FOR USE IN THE FIELD OF ON-LINE ADVERTISING AND REAL-TIME MEDIA TRADING; CLOUD COMPUTING FEATURING SOFTWARE FOR USE AS A DATA MANAGEMENT PLATFORM (DMP), TO DEVELOP TRADING STRATEGIES, TO DOWNLOAD AND DISPLAY ADVERTISING, TO PURCHASE DIGITAL ADVERTISING, TO PURCHASE ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A DEMAND SIDE PLATFORM (DSP), TO SELL ADVERTISING IN AN AUTOMATED FASHION, INCLUDING THROUGH USE OF A SUPPLY SIDE PLATFORM (SSP), FOR USE AS CROSS-SITE ADVERTISER ANALYTICS, FOR USE AS SINGLE-SITE PUBLISHER ANALYTICS, FOR USE IN REAL-TIME BIDDING, TO BUILD, OPERATE AND EVOLVE REAL-TIME TRADING PLATFORMS ALL FOR USE IN THE FIELD OF ON-LINE ADVERTISING AND REAL-TIME MEDIA TRADING IN CLASS 42 |
| Goods and Services | Scientific and technological services, namely, research and design of computer software in the field of on-line advertising and real-time media trading; industrial analysis and research services of computer software in the field of on-line advertising and real-time media trading; design and development of computer [ hardware and ] software; IT integration services; software development, programming and implementation; computer programming services; computer programming consultancy; computer software installation and maintenance services; software customization services; installation and customization of computer applications software; web site hosting services; software as a service, namely, hosting software for use by others for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time media trading; rental of software; cloud computing featuring software for use as a data management platform (DMP), to develop trading strategies, to download and display advertising, to purchase digital advertising, to purchase advertising in an automated fashion, including through use of a demand side platform (DSP), to sell advertising in an automated fashion, including through use of a supply side platform (SSP), for use as cross-site advertiser analytics, for use as single-site publisher analytics, for use in real-time bidding, to build, operate and evolve real-time trading platforms all for use in the field of on-line advertising and real-time media trading; hosting of digital content on the internet; IT consultancy; IT consulting services regarding on-line advertising and real-time media trading; [ rental of web servers; ] providing virtual computer systems and virtual computer environments through cloud computing; all of the aforementioned goods being in connection with the provision of a neutral infrastructure for enabling the interconnection and operability of disparate data and advertising technology platforms in the online advertising market |
| International Class | 038 - Services allowing people to communicate with another by a sensory means. |
| US Class Codes | 100, 101, 104 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 15, 2016 |
| Primary Code | 038 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 15, 2016 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 15, 2016 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, November 15, 2016 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Criteo Technology SAS |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 99 - Other |
| Address | Paris F-75009 FR |
| Party Name | Exezars Limited |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | CY |
| Party Name | Exezars Limited |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | CY |
| Party Name | Exezars Limited |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | CY |
| Event Date | Event Description |
| Saturday, November 19, 2016 | APPLICATION FILING RECEIPT MAILED |
| Thursday, November 10, 2016 | SN ASSIGNED FOR SECT 66A APPL FROM IB |
| Tuesday, November 15, 2016 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, November 15, 2016 | ASSIGNED TO EXAMINER |
| Wednesday, November 30, 2016 | NON-FINAL ACTION WRITTEN |
| Thursday, December 1, 2016 | NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW |
| Thursday, December 1, 2016 | REFUSAL PROCESSED BY MPU |
| Thursday, December 1, 2016 | NON-FINAL ACTION MAILED - REFUSAL SENT TO IB |
| Saturday, December 17, 2016 | REFUSAL PROCESSED BY IB |
| Friday, March 31, 2017 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Friday, March 31, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Saturday, April 1, 2017 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, April 17, 2017 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, May 2, 2017 | WITHDRAWN FROM PUB - OG REVIEW QUERY |
| Tuesday, June 13, 2017 | PREVIOUS ALLOWANCE COUNT WITHDRAWN |
| Tuesday, June 20, 2017 | NON-FINAL ACTION WRITTEN |
| Tuesday, June 20, 2017 | NON-FINAL ACTION E-MAILED |
| Tuesday, June 20, 2017 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, September 21, 2017 | LIMITATION OF GOODS RECEIVED FROM IB |
| Wednesday, November 8, 2017 | LIMITATION FROM THE IB - REQUEST EXAM REVIEW |
| Tuesday, November 14, 2017 | ATTORNEY REVIEW COMPLETED |
| Wednesday, December 20, 2017 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Wednesday, December 20, 2017 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, December 21, 2017 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Saturday, January 6, 2018 | FINAL REFUSAL WRITTEN |
| Saturday, January 6, 2018 | FINAL REFUSAL E-MAILED |
| Saturday, January 6, 2018 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Wednesday, April 11, 2018 | NOTIFICATION OF POSSIBLE OPPOSITION CREATED, TO BE SENT TO IB |
| Wednesday, April 11, 2018 | NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB |
| Friday, April 27, 2018 | NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB |
| Friday, July 6, 2018 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Friday, July 6, 2018 | EXPARTE APPEAL RECEIVED AT TTAB |
| Friday, July 6, 2018 | JURISDICTION RESTORED TO EXAMINING ATTORNEY |
| Friday, July 6, 2018 | EX PARTE APPEAL-INSTITUTED |
| Wednesday, July 18, 2018 | ASSIGNED TO LIE |
| Wednesday, July 18, 2018 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, July 18, 2018 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Tuesday, July 31, 2018 | ACTION CONTINUING FINAL - COMPLETED |
| Tuesday, July 31, 2018 | ACTION DENYING REQ FOR RECON E-MAILED |
| Tuesday, July 31, 2018 | NOTIFICATION OF ACTION DENYING REQ FOR RECON E-MAILED |
| Monday, October 1, 2018 | JURISDICTION RESTORED TO EXAMINING ATTORNEY |
| Friday, November 30, 2018 | EXAMINERS REQUEST FOR REMAND TO TTAB |
| Thursday, December 6, 2018 | JURISDICTION RESTORED TO EXAMINING ATTORNEY |
| Tuesday, December 11, 2018 | NON-FINAL ACTION WRITTEN |
| Tuesday, December 11, 2018 | NON-FINAL ACTION E-MAILED |
| Tuesday, December 11, 2018 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Tuesday, February 12, 2019 | EXAMINERS AMENDMENT -WRITTEN |
| Tuesday, February 12, 2019 | EXAMINERS AMENDMENT E-MAILED |
| Tuesday, February 12, 2019 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Tuesday, February 12, 2019 | EXAMINER'S AMENDMENT ENTERED |
| Tuesday, February 12, 2019 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, February 12, 2019 | EXPARTE APPEAL TERMINATED |
| Wednesday, February 13, 2019 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, February 27, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, February 27, 2019 | NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB |
| Wednesday, February 27, 2019 | NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB |
| Tuesday, March 19, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, September 17, 2019 | FINAL DISPOSITION PROCESSED |
| Friday, October 4, 2019 | FINAL DECISION TRANSACTION PROCESSED BY IB |
| Saturday, November 19, 2022 | CHANGE OF OWNER RECEIVED FROM IB |
| Tuesday, June 4, 2024 | COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED |
| Tuesday, March 19, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Friday, May 31, 2019 | NOTIFICATION PROCESSED BY IB |
| Tuesday, June 4, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, September 4, 2019 | FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB |
| Tuesday, September 17, 2019 | FINAL DISPOSITION NOTICE SENT TO IB |
| Monday, June 2, 2025 | TEAS SECTION 71 & 15 RECEIVED |
| Thursday, September 11, 2025 | REGISTERED - SEC. 71 ACCEPTED & SEC. 15 ACK. |
| Thursday, September 11, 2025 | NOTICE OF ACCEPTANCE OF SEC. 71 & 15 - E-MAILED |
| Monday, September 8, 2025 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |