BH RODEO DRIVE Trademark

Trademark Overview


On Friday, June 19, 2015, a trademark application was filed for BH RODEO DRIVE with the United States Patent and Trademark Office. The USPTO has given the BH RODEO DRIVE trademark a serial number of 86668981. The federal status of this trademark filing is SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED as of Tuesday, November 28, 2023. This trademark is owned by Rodeo Drive, Inc.. The BH RODEO DRIVE trademark is filed in the Advertising, Business and Retail Services, Education & Entertainment Services, and Restaurant & Hotel Services categories with the following description:

Entertainment services, namely, the conduct of exhibition of classic cars

[ Promoting the interests of businesses on Rodeo Drive and in the City of Beverly Hills by bestowing an annual award to a famous fashion designer for achievement in fashion design, and by the placement of a plaque on a sidewalk on Rodeo Drive honoring the fashion designers to whom such awards have been bestowed; ] Computer services, namely, providing commercial directory information and online consumer information relating to retail stores on and around Rodeo Drive in Beverly Hills, California via a global communication information network site

Computer services, namely, providing information relating to hotels and restaurants on and around Rodeo Drive in Beverly Hills, California via a global communication information network site
bh rodeo drive

General Information


Serial Number86668981
Word MarkBH RODEO DRIVE
Filing DateFriday, June 19, 2015
Status702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED
Status DateTuesday, November 28, 2023
Registration Number5156869
Registration DateTuesday, March 7, 2017
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, October 4, 2016

Trademark Statements


Goods and ServicesEntertainment services, namely, the conduct of exhibition of classic cars
Description of MarkThe mark consists of the letters "BH" between two arrows and the words "RODEO DRIVE" below all within the outline of a street sign.
Amendment to a Registration/Renewal CertificateThe drawing is amended to appear as follows: PUBLISH NEW CUT
Section 2(f) Limitation Statement"RODEO DRIVE"
Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and Services[ Promoting the interests of businesses on Rodeo Drive and in the City of Beverly Hills by bestowing an annual award to a famous fashion designer for achievement in fashion design, and by the placement of a plaque on a sidewalk on Rodeo Drive honoring the fashion designers to whom such awards have been bestowed; ] Computer services, namely, providing commercial directory information and online consumer information relating to retail stores on and around Rodeo Drive in Beverly Hills, California via a global communication information network site
Goods and ServicesComputer services, namely, providing information relating to hotels and restaurants on and around Rodeo Drive in Beverly Hills, California via a global communication information network site
Disclaimer with Predetermined Text"BH"

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, June 25, 2015
Primary Code035
First Use Anywhere DateFriday, October 31, 2014
First Use In Commerce DateFriday, October 31, 2014

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateThursday, June 25, 2015
Primary Code041
First Use Anywhere DateThursday, July 31, 2003
First Use In Commerce DateThursday, July 31, 2003

International Class043 - Services for providing food and drink; temporary accommodations.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateThursday, June 25, 2015
Primary Code043
First Use Anywhere DateThursday, July 31, 2003
First Use In Commerce DateThursday, July 31, 2003

Trademark Owner History


Party NameRodeo Drive, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressBeverly Hills, CA 90213

Party NameRodeo Drive, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressBeverly Hills, CA 90213

Party NameRodeo Drive, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressBeverly Hills, CA 90213

Trademark Events


Event DateEvent Description
Tuesday, January 2, 2024NOTICE OF UPDATED REGISTRATION CONFIRMATION EMAILED
Tuesday, November 28, 2023NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Tuesday, November 28, 2023REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Tuesday, November 28, 2023AMENDMENT UNDER SECTION 7 - PROCESSED
Tuesday, August 1, 2023CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, February 3, 2023TEAS SECTION 8 & 15 RECEIVED
Friday, February 3, 2023TEAS SECTION 7 REQUEST RECEIVED
Tuesday, March 7, 2017REGISTERED-PRINCIPAL REGISTER
Wednesday, February 1, 2017NOTICE OF ACCEPTANCE OF STATEMENT OF USE MAILED
Tuesday, January 31, 2017ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, January 26, 2017STATEMENT OF USE PROCESSING COMPLETE
Friday, January 6, 2017USE AMENDMENT FILED
Wednesday, January 25, 2017CASE ASSIGNED TO INTENT TO USE PARALEGAL
Friday, January 6, 2017TEAS STATEMENT OF USE RECEIVED
Tuesday, November 29, 2016NOA MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, October 4, 2016PUBLISHED FOR OPPOSITION
Wednesday, September 14, 2016NOTICE OF PUBLICATION
Wednesday, August 31, 2016LAW OFFICE PUBLICATION REVIEW COMPLETED
Monday, August 29, 2016APPROVED FOR PUB - PRINCIPAL REGISTER
Friday, August 26, 2016DATA MODIFICATION COMPLETED
Tuesday, August 23, 2016TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, August 23, 2016CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, August 23, 2016ASSIGNED TO LIE
Tuesday, August 16, 2016TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, April 7, 2016NON-FINAL ACTION MAILED
Thursday, April 7, 2016NON-FINAL ACTION WRITTEN
Tuesday, March 29, 2016TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, March 28, 2016CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, March 28, 2016TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, September 28, 2015NON-FINAL ACTION MAILED
Monday, September 28, 2015NON-FINAL ACTION WRITTEN
Tuesday, September 22, 2015ASSIGNED TO EXAMINER
Friday, June 26, 2015NOTICE OF DESIGN SEARCH CODE MAILED
Thursday, June 25, 2015NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, June 23, 2015NEW APPLICATION ENTERED