| Serial Number | 90654148 |
| Word Mark | BH |
| Filing Date | Monday, April 19, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, November 25, 2025 |
| Registration Number | 8042815 |
| Registration Date | Tuesday, November 25, 2025 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, July 19, 2022 |
| Goods and Services | Providing temporary use of online, non-downloadable software providing sports betting information; Software as a service (SAAS) services providing sports betting information; Providing temporary use of online, non-downloadable software for providing news and information in the field of sports and sports betting; Software as a service (SAAS) services featuring software for providing news and information in the field of sports and sports betting; Providing temporary use of online, non-downloadable software for locating, facilitating, accessing, using, connecting, and promoting the sports betting services of others; Software as a service (SAAS) services featuring software for locating, facilitating, accessing, using, connecting, and promoting the sports betting services of others; Providing temporary use of online, non-downloadable software for providing sports league player, team, and game analysis and forecasting using predictive analytics; Software as a service (SAAS) services featuring software for providing sports league player, team, and game analysis and forecasting using predictive analytics; Providing temporary use of online, non-downloadable software for providing sports betting alerts; Software as a service (SAAS) services featuring software for providing sports betting alerts; Providing temporary use of online, non-downloadable software for providing notifications about betting line moves and betting opportunities; Software as a service (SAAS) services featuring software for providing notifications about betting line moves and betting opportunities |
| Goods and Services | Providing news and information in the field of sports; Providing information related to sports betting and gambling; Providing online, non-downloadable informational videos in the field of sports betting and gambling; Providing online, non-downloadable videos in the field of sports betting and gambling; Providing a website featuring news and information in the field of sports and sports betting; Providing a website featuring entertainment information in the field of sports betting and gambling, namely, providing sporting events data, betting lines, and analysis of statistical trends and line movements; Providing online non-downloadable articles in the field of sports betting and gambling, namely, providing sporting events data, betting lines, and analysis of statistical trends and line movements; Providing a website featuring entertainment information in the field of sports betting and gambling, namely, advice about sports betting and gambling, sports betting and gambling odds, point-spreads, and projections from experts; Providing information related to sports betting services of others |
| Goods and Services | Promoting sports betting services of others by distributing advertising materials through a variety of methods |
| Description of Mark | The mark consists of the letters "B" and "H", which are intertwined. These letters appear inside of a circle that has two thinner circles around it. Two triangular-shaped designs appear at the top of the circles, with horizontal lines appearing inside of them. |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 26, 2021 |
| Primary Code | 035 |
| First Use Anywhere Date | Sunday, October 1, 2023 |
| First Use In Commerce Date | Sunday, October 1, 2023 |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 26, 2021 |
| Primary Code | 041 |
| First Use Anywhere Date | Sunday, October 1, 2023 |
| First Use In Commerce Date | Sunday, October 1, 2023 |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, July 26, 2021 |
| Primary Code | 042 |
| First Use Anywhere Date | Sunday, October 1, 2023 |
| First Use In Commerce Date | Sunday, October 1, 2023 |
| Party Name | AMERICAN AFFILIATE CO. LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | LAS VEGAS, NV 89123 |
| Party Name | AMERICAN AFFILIATE CO. LLC |
| Party Type | 21 - New Owner After Publication |
| Legal Entity Type | 03 - Corporation |
| Address | LAS VEGAS, NV 89123 |
| Party Name | Betting Hero Company |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Las Vegas, NV 89123 |
| Party Name | Betting Hero Company |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Rockford, MI 49341 |
| Event Date | Event Description |
| Thursday, April 22, 2021 | NEW APPLICATION ENTERED |
| Monday, July 26, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, July 27, 2021 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Monday, December 13, 2021 | ASSIGNED TO EXAMINER |
| Tuesday, February 1, 2022 | NON-FINAL ACTION WRITTEN |
| Tuesday, February 1, 2022 | NON-FINAL ACTION E-MAILED |
| Tuesday, February 1, 2022 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, April 21, 2022 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Thursday, April 21, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Thursday, April 21, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, June 2, 2022 | FINAL REFUSAL WRITTEN |
| Thursday, June 2, 2022 | FINAL REFUSAL E-MAILED |
| Thursday, June 2, 2022 | NOTIFICATION OF FINAL REFUSAL EMAILED |
| Tuesday, June 14, 2022 | TEAS REQUEST FOR RECONSIDERATION RECEIVED |
| Tuesday, June 14, 2022 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Wednesday, June 15, 2022 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Thursday, June 16, 2022 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, June 29, 2022 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 19, 2022 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 19, 2022 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, September 13, 2022 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Friday, February 3, 2023 | ASSIGNED TO EXAMINER |
| Sunday, March 12, 2023 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, March 14, 2023 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, March 14, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, March 14, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, March 14, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, March 14, 2023 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, March 15, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, March 20, 2023 | TEAS PETITION TO REVIVE RECEIVED |
| Monday, March 20, 2023 | PETITION TO REVIVE-GRANTED |
| Monday, March 20, 2023 | SOU EXTENSION RECEIVED WITH TEAS PETITION |
| Tuesday, March 21, 2023 | NOTICE OF REVIVAL - E-MAILED |
| Monday, May 1, 2023 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Sunday, March 12, 2023 | SOU EXTENSION 1 FILED |
| Tuesday, May 16, 2023 | SOU EXTENSION 1 GRANTED |
| Wednesday, May 17, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, May 25, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Thursday, May 25, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, May 25, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, August 28, 2023 | SOU TEAS EXTENSION RECEIVED |
| Monday, August 28, 2023 | SOU EXTENSION 2 FILED |
| Monday, August 28, 2023 | SOU EXTENSION 2 GRANTED |
| Wednesday, August 30, 2023 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Wednesday, January 31, 2024 | SOU TEAS EXTENSION RECEIVED |
| Wednesday, January 31, 2024 | SOU EXTENSION 3 FILED |
| Wednesday, January 31, 2024 | SOU EXTENSION 3 GRANTED |
| Friday, February 2, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Tuesday, August 6, 2024 | SOU TEAS EXTENSION RECEIVED |
| Tuesday, August 6, 2024 | SOU EXTENSION 4 FILED |
| Tuesday, August 6, 2024 | SOU EXTENSION 4 GRANTED |
| Tuesday, August 6, 2024 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Thursday, February 6, 2025 | SOU TEAS EXTENSION RECEIVED |
| Monday, March 20, 2023 | SOU EXTENSION 5 FILED |
| Thursday, February 27, 2025 | SOU EXTENSION 5 DENIAL LETTER PREPARED |
| Thursday, February 27, 2025 | SOU EXTENSION 5 DENIAL LETTER MAILED |
| Thursday, February 6, 2025 | SOU EXTENSION 5 FILED |
| Thursday, February 27, 2025 | SOU EXTENSION 5 GRANTED |
| Thursday, February 27, 2025 | NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED |
| Monday, September 15, 2025 | TEAS STATEMENT OF USE RECEIVED |
| Monday, September 15, 2025 | USE AMENDMENT FILED |
| Thursday, October 2, 2025 | STATEMENT OF USE PROCESSING COMPLETE |
| Monday, November 3, 2025 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Monday, November 3, 2025 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Tuesday, November 25, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, November 25, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |