| Serial Number | 88723400 |
| Word Mark | B.GOOD REWARDS |
| Filing Date | Wednesday, December 11, 2019 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, July 7, 2020 |
| Registration Number | 6095468 |
| Registration Date | Tuesday, July 7, 2020 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, April 21, 2020 |
| Description of Mark | The mark consists of an image of a package wrapped with a ribbon. Above the ribbon is the image of a heart. Next to the package is the word "B.GOOD" stacked on top of the word "REWARDS". |
| Pseudo Mark | BE GOOD REWARDS |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Goods and Services | Providing incentive award programs through issuance and processing of loyalty points for purchase of a company's goods and services |
| NOT AVAILABLE | "REWARDS" |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, December 16, 2019 |
| Primary Code | 035 |
| First Use Anywhere Date | Wednesday, March 13, 2019 |
| First Use In Commerce Date | Thursday, March 21, 2019 |
| Party Name | BGH RESTAURANTS, LLC |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | ANDOVER, MA 01810 |
| Party Name | MILLENNIAL FOODS, INC. |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | NORWELL, MA 02056 |
| Party Name | b.good LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Boston, MA 02111 |
| Party Name | b.good LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Boston, MA 02111 |
| Party Name | b.good LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Boston, MA 02111 |
| Event Date | Event Description |
| Monday, December 16, 2019 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, March 11, 2020 | ASSIGNED TO EXAMINER |
| Thursday, March 12, 2020 | EXAMINERS AMENDMENT -WRITTEN |
| Thursday, March 12, 2020 | EXAMINERS AMENDMENT E-MAILED |
| Thursday, March 12, 2020 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Thursday, March 12, 2020 | EXAMINER'S AMENDMENT ENTERED |
| Friday, March 13, 2020 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Thursday, March 19, 2020 | ASSIGNED TO LIE |
| Wednesday, April 1, 2020 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, April 21, 2020 | PUBLISHED FOR OPPOSITION |
| Tuesday, April 21, 2020 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, July 7, 2020 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, December 13, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Saturday, December 14, 2019 | NEW APPLICATION ENTERED |
| Tuesday, December 17, 2019 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Wednesday, October 25, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, March 29, 2024 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Friday, March 29, 2024 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, July 7, 2025 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, March 29, 2024 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Friday, March 29, 2024 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, March 29, 2024 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |