BG Trademark

Trademark Overview


On Monday, December 1, 2025, a trademark application was filed for BG with the United States Patent and Trademark Office. The USPTO has given the BG trademark a serial number of 99523705. The federal status of this trademark filing is APPROVED FOR PUBLICATION as of Friday, April 24, 2026. This trademark is owned by Barstool Sports, Inc.. The BG trademark is filed in the Education & Entertainment Services category with the following description:

Entertainment services, namely, an ongoing multimedia program featuring information, news and commentary in the field of video games, esports, online gaming, sports, comedy, and popular culture, distributed via various platforms across multiple forms of transmission media; Organizing, arranging, and conducting e-sports events
bg

General Information


Serial Number99523705
Word MarkBG
Filing DateMonday, December 1, 2025
Status680 - APPROVED FOR PUBLICATION
Status DateFriday, April 24, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing5 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Goods and ServicesEntertainment services, namely, an ongoing multimedia program featuring information, news and commentary in the field of video games, esports, online gaming, sports, comedy, and popular culture, distributed via various platforms across multiple forms of transmission media; Organizing, arranging, and conducting e-sports events
Description of MarkThe mark consists of a combination of the stylized letters "B" and "G".
Pseudo MarkBUSH GAMING

Classification Information


International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateMonday, December 1, 2025
Primary Code041
First Use Anywhere DateThursday, August 7, 2025
First Use In Commerce DateThursday, August 7, 2025

Trademark Owner History


Party NameBarstool Sports, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressNew York, NY 10001
US

Trademark Events


Event DateEvent Description
Monday, December 1, 2025NEW APPLICATION ENTERED
Monday, December 1, 2025APPLICATION FILING RECEIPT MAILED
Thursday, April 23, 2026NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, April 24, 2026ASSIGNED TO EXAMINER
Friday, April 24, 2026APPROVED FOR PUB - PRINCIPAL REGISTER