BEYOND THE SMOKE Trademark
Trademark Overview
On Wednesday, October 30, 2024, a trademark application was filed for BEYOND THE SMOKE with the United States Patent and Trademark Office. The USPTO has given the BEYOND THE SMOKE trademark a serial number of 98828002. The federal status of this trademark filing is REGISTERED as of Tuesday, August 26, 2025. This trademark is owned by Diageo Scotland Limited. The BEYOND THE SMOKE trademark is filed in the Wines & Spirits category with the following description:
Alcoholic beverages, except beer
General Information
| Serial Number | 98828002 |
| Word Mark | BEYOND THE SMOKE |
| Filing Date | Wednesday, October 30, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, August 26, 2025 |
| Registration Number | 7914199 |
| Registration Date | Tuesday, August 26, 2025 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, July 8, 2025 |
Trademark Statements
| Goods and Services | Alcoholic beverages, except beer |
Classification Information
| International Class | 033 - Alcoholic beverages (except beers). |
| US Class Codes | 047, 049 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, October 30, 2024 |
| Primary Code | 033 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Diageo Scotland Limited |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Edinburgh EH129HA |
| Party Name | Diageo Scotland Limited |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Edinburgh EH129HA |
| Party Name | Diageo Scotland Limited |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Edinburgh EH129HA |
Trademark Events
| Event Date | Event Description |
| Wednesday, October 30, 2024 | NEW APPLICATION ENTERED |
| Wednesday, October 30, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, March 27, 2025 | LETTER OF SUSPENSION E-MAILED |
| Thursday, March 27, 2025 | SUSPENSION LETTER WRITTEN |
| Thursday, March 27, 2025 | NOTIFICATION OF LETTER OF SUSPENSION E-MAILED |
| Thursday, May 22, 2025 | TEAS RESPONSE TO SUSPENSION INQUIRY RECEIVED |
| Monday, June 2, 2025 | ASSIGNED TO LIE |
| Thursday, March 27, 2025 | ASSIGNED TO EXAMINER |
| Monday, June 2, 2025 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Tuesday, June 3, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, June 2, 2025 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Wednesday, July 2, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, July 8, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, July 8, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, August 26, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, August 26, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
