| Serial Number | 99175436 |
| Word Mark | BEYOND THE PIXELS |
| Filing Date | Thursday, May 8, 2025 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Friday, October 24, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | (Based on 44(d) Priority Application) (Based on Intent to Use) Entertainment services in the nature of interviews regarding computer, video and online games and related content; entertainment services in the nature of reviews, critiques, and commentary regarding computer, video and online games and related content; multimedia publishing of reviews in relation to computer, video and online games and related content; online vlogs and blogs featuring entertainment reviews, critiques, and commentary regarding computer, video and online games and related content; entertainment services in the nature of interviews regarding gaming and creative technology; entertainment services in the nature of reviews, critiques, and commentary regarding gaming and creative technology; multimedia publishing of reviews in relation to gaming and creative technology; online vlogs and blogs featuring entertainment reviews, critiques, and commentary regarding gaming and creative technology |
| Goods and Services | (Based on Intent to Use) (Based on 44(e)) Retail services connected with the sale of clothing and clothing accessories; Online retail store services relating to clothing; Advertising and marketing services provided by means of social media; Promotional marketing services using audiovisual media |
| Goods and Services | (Based on 44(d) Priority Application) (Based on Intent to Use) Clothing; t-shirts; hooded sweatshirts; sweatshirts |
| Description of Mark | The mark consists of a stylized, pixelated video game controller with white inset background, grey and black outlining, with a control button shown in yellow, blue, red, and green; the controller is shown atop a gradient background that transitions from purple to pink. Overlaid on the background is the pixelated stacked light teal wording "BEYOND THE PIXELS". |
| Indication of Colors claimed | The color(s) white, gray, black, yellow, blue, red, and green, purple, pink, light teal is/are claimed as a feature of the mark. |
| Goods and Services | (Based on Intent to Use) (Based on 44(e)) Computer game software; Video game software; Games software; Interactive game software; Media content |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 8, 2025 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 025 - Clothing, footwear, headgear. |
| US Class Codes | 022, 039 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 8, 2025 |
| Primary Code | 025 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 8, 2025 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 041 - Education; providing of training; entertainment; sporting and cultural activities. |
| US Class Codes | 100, 101, 107 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, May 8, 2025 |
| Primary Code | 041 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Beyond the Pixels Ltd |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | London E17 7GE GB |
| Event Date | Event Description |
| Thursday, May 8, 2025 | NEW APPLICATION ENTERED |
| Thursday, May 8, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, October 22, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, October 22, 2025 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Thursday, October 23, 2025 | ASSIGNED TO EXAMINER |
| Friday, October 24, 2025 | NON-FINAL ACTION WRITTEN |
| Friday, October 24, 2025 | NON-FINAL ACTION E-MAILED |
| Friday, October 24, 2025 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |