BEYOND THE FACE Trademark
Trademark Overview
On Tuesday, June 6, 2023, a trademark application was filed for BEYOND THE FACE with the United States Patent and Trademark Office. The USPTO has given the BEYOND THE FACE trademark a serial number of 98030538. The federal status of this trademark filing is PENDING PETITION/COURT DECISION as of Friday, November 7, 2025. This trademark is owned by JJ Gold International, Inc.. The BEYOND THE FACE trademark is filed in the Cosmetics & Cleaning Products, Lubricant & Fuel Products, Houseware & Glass Products, Advertising, and Business and Retail Services categories with the following description:
Candles
Beauty soap; Cosmetics
Electric aromatherapy diffusers; Make-up brushes
On-line retail store services featuring Skin Care and Home Accessories
General Information
| Serial Number | 98030538 |
| Word Mark | BEYOND THE FACE |
| Filing Date | Tuesday, June 6, 2023 |
| Status | 973 - PENDING PETITION/COURT DECISION |
| Status Date | Friday, November 7, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
Trademark Statements
| Goods and Services | Candles |
| Goods and Services | Beauty soap; Cosmetics |
| Goods and Services | Electric aromatherapy diffusers; Make-up brushes |
| Goods and Services | On-line retail store services featuring Skin Care and Home Accessories |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, July 11, 2023 |
| Primary Code | 003 |
| First Use Anywhere Date | Thursday, December 10, 2020 |
| First Use In Commerce Date | Thursday, December 10, 2020 |
| International Class | 004 - Industrial oils and greases; lubricants; dust absorbing, wetting and binding compositions; fuels (including motor spirit) and illuminants; candles and wicks for lighting. |
| US Class Codes | 001, 006, 015 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, July 11, 2023 |
| Primary Code | 004 |
| First Use Anywhere Date | Thursday, December 10, 2020 |
| First Use In Commerce Date | Thursday, December 10, 2020 |
| International Class | 021 - Household or kitchen utensils and containers; combs and sponges; brushes (except paint brushes); brush-making materials; articles for cleaning purposes; steel-wool; unworked or semi-worked glass (except glass used in building); glassware, porcelain and earthenware not included in other classes. |
| US Class Codes | 002, 013, 023, 029, 030, 033, 040, 050 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, July 11, 2023 |
| Primary Code | 021 |
| First Use Anywhere Date | Thursday, December 10, 2020 |
| First Use In Commerce Date | Thursday, December 10, 2020 |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Tuesday, July 11, 2023 |
| Primary Code | 035 |
| First Use Anywhere Date | Thursday, December 10, 2020 |
| First Use In Commerce Date | Thursday, December 10, 2020 |
Trademark Owner History
| Party Name | BTF SALES LLC |
| Party Type | 11 - New Owner Before Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | HALLANDALE, FL 33009 |
| Party Name | JJ Gold International, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Hallandale Beach, FL 33009 |
Trademark Events
| Event Date | Event Description |
| Friday, June 9, 2023 | NEW APPLICATION ENTERED |
| Tuesday, July 11, 2023 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Saturday, December 16, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Saturday, December 16, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Saturday, December 16, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, December 20, 2023 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Friday, November 7, 2025 | SUSPENDED PENDING ADMINISTRATIVE REVIEW |
| Friday, November 7, 2025 | NOTICE OF SUSPENSION EMAILED - ADMIN REVIEW |
