Trademark Overview
On Friday, February 20, 2026, a trademark application was filed for BEYOND THE BAR with the United States Patent and Trademark Office. The USPTO has given the BEYOND THE BAR trademark a serial number of 99662825. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Friday, February 20, 2026. This trademark is owned by Beyond Meat, Inc.. The BEYOND THE BAR trademark is filed in the Staple Food Products category with the following description:
High-protein cereal bars; cereal-based food bars; cereal-based food bars also containing nuts; high-protein gluten-free cereal bars; gluten-free cereal bars; high-protein grain-free cereal bars; grain-free cereal bars; breakfast bars, namely, high-protein cereal bars; high-protein granola-based snack food bars; granola-based snack food bars; high-protein grain-based food bars; grain-based food bars also containing nuts; grain-based food bars also containing dried fruit, seeds, quinoa and other ingredients; high-protein snack food bars made primarily from brown rice syrup; snack food bars made primarily from brown rice syrup; high-protein quinoa-based food bars; high-protein oat-based food bars; oat-based food bars; nutrient-dense, ready-to-eat snack food bars
