| Serial Number | 85459961 |
| Word Mark | BEYOND GUIDANCE. RESULTS. |
| Filing Date | Monday, October 31, 2011 |
| Status | 800 - REGISTERED AND RENEWED |
| Status Date | Thursday, January 5, 2023 |
| Registration Number | 4164496 |
| Registration Date | Tuesday, June 26, 2012 |
| Mark Drawing | 4000 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, April 10, 2012 |
| Goods and Services | Financial administration of retirement plans; Financial advice; Financial advisory and consultancy services; Financial investment brokerage services; Financial planning; Financial planning for retirement; Financial portfolio management; Financial research and information services; Financial risk management; Financial services, namely, estate settlement services |
| Goods and Services | Business planning; Business succession planning |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 3, 2011 |
| Primary Code | 035 |
| First Use Anywhere Date | Saturday, January 15, 2011 |
| First Use In Commerce Date | Saturday, January 15, 2011 |
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, November 3, 2011 |
| Primary Code | 036 |
| First Use Anywhere Date | Saturday, January 15, 2011 |
| First Use In Commerce Date | Saturday, January 15, 2011 |
| Party Name | ROBERT W. BAIRD & CO. INCORPORATED |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | MILWAUKEE, WI 53202 |
| Party Name | J.J.B. Hilliard, W.L. Lyons, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Louisville, KY 40202 |
| Party Name | J.J.B. Hilliard, W.L. Lyons, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Louisville, KY 40202 |
| Party Name | J.J.B. Hilliard, W.L. Lyons, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Louisville, KY 40202 |
| Event Date | Event Description |
| Thursday, January 5, 2023 | NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED |
| Thursday, January 5, 2023 | REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS) |
| Thursday, January 5, 2023 | REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED |
| Thursday, January 5, 2023 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, June 16, 2022 | TEAS SECTION 8 & 9 RECEIVED |
| Tuesday, March 8, 2022 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Tuesday, March 8, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, March 8, 2022 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Tuesday, March 8, 2022 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, March 8, 2022 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, March 8, 2022 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Saturday, June 26, 2021 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Wednesday, June 9, 2021 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Thursday, June 3, 2021 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Thursday, June 3, 2021 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Thursday, June 3, 2021 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, August 21, 2017 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Monday, August 21, 2017 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Monday, August 21, 2017 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Friday, July 14, 2017 | TEAS SECTION 8 & 15 RECEIVED |
| Monday, June 26, 2017 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Tuesday, June 26, 2012 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, April 11, 2012 | NOTICE OF PUBLICATION |
| Tuesday, April 10, 2012 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 10, 2012 | PUBLISHED FOR OPPOSITION |
| Wednesday, March 21, 2012 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, March 7, 2012 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Wednesday, March 7, 2012 | ASSIGNED TO LIE |
| Friday, February 17, 2012 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Friday, February 17, 2012 | ASSIGNED TO EXAMINER |
| Thursday, November 3, 2011 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, November 3, 2011 | NEW APPLICATION ENTERED |