| Serial Number | 86596058 |
| Word Mark | BEX ULTIMATE PERFORMANCE |
| Filing Date | Monday, April 13, 2015 |
| Status | 701 - SECTION 8 - ACCEPTED |
| Status Date | Friday, June 3, 2022 |
| Registration Number | 4952858 |
| Registration Date | Tuesday, May 3, 2016 |
| Mark Drawing | 3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, August 18, 2015 |
| Description of Mark | The mark consists of the stylized word "BEX" in gold and red adjacent to a gold and red tachometer design element, the red portion of the letter "X" forms the needle on the tachometer, the wording "ULTIMATE PERFORMANCE" appears in black beneath "BEX". |
| Goods and Services | Lubricating oils and greases |
| Indication of Colors claimed | The color(s) gold, red, and black is/are claimed as a feature of the mark. |
| Goods and Services | Chemical additives for enhancing the performance of lubricating oils, greases and internal combustion engine fuels |
| NOT AVAILABLE | "ULTIMATE PERFORMANCE" |
| International Class | 001 - Chemicals used in industry, science and photography, as well as in agriculture, horticulture and forestry; unprocessed artificial resins; unprocessed plastics; manures; fire extinguishing compositions; tempering and soldering preparations; chemical substances for preserving foodstuffs; tanning substances; adhesives used in industry. |
| US Class Codes | 001, 005, 006, 010, 026, 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, April 20, 2015 |
| Primary Code | 001 |
| First Use Anywhere Date | Saturday, April 18, 2015 |
| First Use In Commerce Date | Saturday, April 18, 2015 |
| International Class | 004 - Industrial oils and greases; lubricants; dust absorbing, wetting and binding compositions; fuels (including motor spirit) and illuminants; candles and wicks for lighting. |
| US Class Codes | 001, 006, 015 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, April 20, 2015 |
| Primary Code | 004 |
| First Use Anywhere Date | Saturday, April 18, 2015 |
| First Use In Commerce Date | Saturday, April 18, 2015 |
| Party Name | BEX INTERNATIONAL LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | HENDERSON, NV 89015 |
| Party Name | BEX INTERNATIONAL LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | COUNCIL BLUFFS, IA 51503 |
| Party Name | BEX INTERNATIONAL LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | COUNCIL BLUFFS, IA 51503 |
| Event Date | Event Description |
| Tuesday, June 23, 2015 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Thursday, April 16, 2015 | NEW APPLICATION ENTERED |
| Monday, April 20, 2015 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, April 21, 2015 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Saturday, June 20, 2015 | ASSIGNED TO EXAMINER |
| Tuesday, June 23, 2015 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Tuesday, June 23, 2015 | NON-FINAL ACTION WRITTEN |
| Tuesday, June 23, 2015 | NON-FINAL ACTION E-MAILED |
| Monday, July 13, 2015 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Monday, July 6, 2015 | ASSIGNED TO LIE |
| Monday, July 13, 2015 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, July 13, 2015 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, July 13, 2015 | EXAMINERS AMENDMENT -WRITTEN |
| Monday, July 13, 2015 | EXAMINERS AMENDMENT E-MAILED |
| Monday, July 13, 2015 | NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED |
| Monday, July 13, 2015 | EXAMINER'S AMENDMENT ENTERED |
| Wednesday, July 29, 2015 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Wednesday, July 15, 2015 | LAW OFFICE PUBLICATION REVIEW COMPLETED |
| Tuesday, May 3, 2016 | REGISTERED-PRINCIPAL REGISTER |
| Monday, May 3, 2021 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Monday, December 27, 2021 | TEAS SECTION 8 RECEIVED |
| Tuesday, August 18, 2015 | PUBLISHED FOR OPPOSITION |
| Tuesday, August 18, 2015 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, October 13, 2015 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, February 4, 2016 | TEAS STATEMENT OF USE RECEIVED |
| Thursday, February 4, 2016 | USE AMENDMENT FILED |
| Thursday, March 10, 2016 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Monday, March 14, 2016 | STATEMENT OF USE PROCESSING COMPLETE |
| Thursday, March 31, 2016 | ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED |
| Friday, April 1, 2016 | NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED |
| Friday, June 3, 2022 | REGISTERED - SEC. 8 (6-YR) ACCEPTED |
| Thursday, June 2, 2022 | TEAS RESPONSE TO OFFICE ACTION-POST REG RECEIVED |
| Thursday, June 2, 2022 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Thursday, June 2, 2022 | POST REGISTRATION ACTION MAILED - SEC. 8 |
| Monday, November 14, 2022 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Friday, June 3, 2022 | NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED |
| Monday, November 14, 2022 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Monday, November 14, 2022 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Saturday, May 3, 2025 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |