| Serial Number | 87716531 |
| Word Mark | BEURSELF |
| Filing Date | Monday, December 11, 2017 |
| Status | 710 - CANCELLED - SECTION 8 |
| Status Date | Friday, October 24, 2025 |
| Registration Number | 5719112 |
| Registration Date | Tuesday, April 9, 2019 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 22, 2019 |
| Translation of Words in Mark | The wording "BeUrSelf" has no meaning in a foreign language. |
| Goods and Services | Ankle bracelets; Bangle bracelets; Beads for making jewellery; Body jewelry; Bracelets; Brooches; Charms for collar jewelry and bracelet; Chokers; Clasps for jewelry; Clip earrings; Costume jewelry; Cuff links and tie clips; Ear clips; Ear studs; Earrings; Hair jewelry in the nature of jewelry for use in the hair; Jewellery boxes; Jewellery of yellow amber; Jewelry; Jewelry boxes not of metal; Jewelry chains; Jewelry findings; Jewelry of yellow amber; Key chains for use as jewelry; Necklaces; Pendants; Rings; Slap bracelets; Tiaras; Tie clips |
| Pseudo Mark | BE YOURSELF |
| International Class | 014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments. |
| US Class Codes | 002, 027, 028, 050 |
| Class Status Code | 2 - Sec. 8 - Entire Registration |
| Class Status Date | Friday, October 24, 2025 |
| Primary Code | 014 |
| First Use Anywhere Date | Monday, May 12, 2014 |
| First Use In Commerce Date | Thursday, December 10, 2015 |
| Party Name | NOT AVAILABLE |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 01 - Individual |
| Address | QUANZHOU CITY, FUJIAN PROVINCE 362000 CN |
| Party Name | Yiwu Jinming E-Business Co., Ltd. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 99 - Other |
| Address | Yiwu City, Zhejiang 322007 CN |
| Party Name | Yiwu Jinming E-Business Co., Ltd. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 99 - Other |
| Address | Yiwu City, Zhejiang 322007 CN |
| Party Name | Yiwu Jinming E-Business Co., Ltd. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 99 - Other |
| Address | Yiwu City, Zhejiang 322007 CN |
| Event Date | Event Description |
| Thursday, December 14, 2017 | NEW APPLICATION ENTERED |
| Wednesday, December 20, 2017 | TEAS VOLUNTARY AMENDMENT RECEIVED |
| Thursday, December 21, 2017 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, January 5, 2018 | ASSIGNED TO LIE |
| Friday, January 5, 2018 | PRELIMINARY/VOLUNTARY AMENDMENT - ENTERED |
| Tuesday, February 13, 2018 | ASSIGNED TO EXAMINER |
| Saturday, August 18, 2018 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Saturday, August 18, 2018 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Friday, December 7, 2018 | ASSIGNED TO EXAMINER |
| Wednesday, December 12, 2018 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 2, 2019 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 22, 2019 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 22, 2019 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, April 9, 2019 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, October 7, 2020 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, December 15, 2020 | TEAS CHANGE OF OWNER ADDRESS RECEIVED |
| Tuesday, December 15, 2020 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Tuesday, December 15, 2020 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Tuesday, December 15, 2020 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Tuesday, December 15, 2020 | APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED |
| Wednesday, August 30, 2023 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, August 30, 2023 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, August 30, 2023 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Wednesday, August 30, 2023 | TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS |
| Tuesday, April 9, 2024 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Friday, October 24, 2025 | CANCELLED SEC. 8 (6-YR) |