BETTY CROCKER Trademark

Trademark Overview


On Monday, August 14, 2006, a trademark application was filed for BETTY CROCKER with the United States Patent and Trademark Office. The USPTO has given the BETTY CROCKER trademark a serial number of 78951468. The federal status of this trademark filing is REGISTERED AND RENEWED as of Tuesday, May 9, 2017. This trademark is owned by General Mills, Inc.. The BETTY CROCKER trademark is filed in the Staple Food Products category with the following description:

[ Cereal based snack food and ] [frostings; dessert mixes; namely, packaged kits containing baking mixes for cobblers, crisps, cakes, pies and other baked desserts and one or more of the following - processed fruit, chocolate, fudge, caramel, nuts, and candy pieces;] packaged main meal mixes or side dishes having either a cereal base, rice base, or pasta base; cake mixes; frosting mixes; baking mixes; brownie mixes; cookie mixes; biscuit mixes; pie crust mixes; pancake and waffle mixes; frostings; and edible cake decorations
betty crocker

General Information


Serial Number78951468
Word MarkBETTY CROCKER
Filing DateMonday, August 14, 2006
Status800 - REGISTERED AND RENEWED
Status DateTuesday, May 9, 2017
Registration Number3251807
Registration DateTuesday, June 12, 2007
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, March 27, 2007

Trademark Statements


Goods and Services[ Cereal based snack food and ] [frostings; dessert mixes; namely, packaged kits containing baking mixes for cobblers, crisps, cakes, pies and other baked desserts and one or more of the following - processed fruit, chocolate, fudge, caramel, nuts, and candy pieces;] packaged main meal mixes or side dishes having either a cereal base, rice base, or pasta base; cake mixes; frosting mixes; baking mixes; brownie mixes; cookie mixes; biscuit mixes; pie crust mixes; pancake and waffle mixes; frostings; and edible cake decorations
Description of MarkThe mark consists of A SPOON WITH THE WORDS "BETTY CROCKER" IN THE BOWL.
In Another Form StatementThe mark was first used anywhere in a different form other than that sought to be registered on 03/24/1954.
In Another Form StatementThe mark was first used in commerce in a different form other than that sought to be registered on 03/24/1954.
Name/Portrait Description and/or Consent StatementThe name(s), portrait(s), and/or signature(s) shown in the mark does not identify a particular living individual.
Indication of Colors claimedColor is not claimed as a feature of the mark.

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateFriday, August 18, 2006
Primary Code030
First Use Anywhere DateTuesday, May 13, 2003
First Use In Commerce DateTuesday, May 13, 2003

Trademark Owner History


Party NameGENERAL MILLS MARKETING, INC.
Party Type33 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressMinneapolis, MN 55426

Party NameGENERAL MILLS MARKETING, INC.
Party Type32 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressMINNEAPOLIS, MN 55426

Party NameGENERAL MILLS MARKETING, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressMINNEAPOLIS, MN 55426

Party NameGeneral Mills, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressMinneapolis, MN 55426

Party NameGeneral Mills, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressMinneapolis, MN 55426

Party NameGeneral Mills, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMinneapolis, MN 55426

Trademark Events


Event DateEvent Description
Monday, December 12, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, December 12, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, December 12, 2022TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Monday, December 12, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, December 12, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, December 12, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, January 10, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, January 10, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, May 9, 2017NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Tuesday, May 9, 2017REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Tuesday, May 9, 2017REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, May 9, 2017CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, March 14, 2017TEAS SECTION 8 & 9 RECEIVED
Sunday, June 12, 2016COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, October 7, 2015AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, September 30, 2015AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Thursday, October 25, 2012NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED
Thursday, October 25, 2012REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, October 11, 2012CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, October 1, 2012TEAS SECTION 8 & 15 RECEIVED
Monday, October 1, 2012TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, August 15, 2012AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, June 12, 2007REGISTERED-PRINCIPAL REGISTER
Tuesday, March 27, 2007PUBLISHED FOR OPPOSITION
Wednesday, March 7, 2007NOTICE OF PUBLICATION
Saturday, February 10, 2007LAW OFFICE PUBLICATION REVIEW COMPLETED
Saturday, February 10, 2007ASSIGNED TO LIE
Tuesday, January 9, 2007APPROVED FOR PUB - PRINCIPAL REGISTER
Monday, January 8, 2007ASSIGNED TO EXAMINER
Saturday, August 19, 2006NOTICE OF DESIGN SEARCH CODE MAILED
Friday, August 18, 2006NEW APPLICATION ENTERED IN TRAM