BETTY CROCKER Trademark

Trademark Overview


On Friday, September 15, 1989, a trademark application was filed for BETTY CROCKER with the United States Patent and Trademark Office. The USPTO has given the BETTY CROCKER trademark a serial number of 73825737. The federal status of this trademark filing is REGISTERED AND RENEWED as of Friday, January 22, 2021. This trademark is owned by GENERAL MILLS, INC.. The BETTY CROCKER trademark is filed in the Paper & Printed Material Products category with the following description:

PUBLICATIONS AND PRINTED MATTER, NAMELY, COOKBOOKS, BOOKS, BOOKLETS, MAGAZINES,[ PAMPHLETS, REPORTS, MANUALS,] RECIPE CARDS,[ HOUSE ORGANS,] BROCHURES,[ NEWSLETTERS, AND JOURNALS] RELATING PRIMARILY TO FOOD AND/OR FOOD PREPARATION
betty crocker

General Information


Serial Number73825737
Word MarkBETTY CROCKER
Filing DateFriday, September 15, 1989
Status800 - REGISTERED AND RENEWED
Status DateFriday, January 22, 2021
Registration Number1624781
Registration DateTuesday, November 27, 1990
Mark Drawing3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, September 4, 1990

Trademark Statements


Description of MarkThe mark consists of a horizontal spoon with the words BETTY CROCKER in the bowl of the spoon.
Amendment to a Registration/Renewal CertificateThe drawing is amended to appear as follows: PUBLISH NEW CUT
Name/Portrait Description and/or Consent StatementTHE NAME "BETTY CROCKER" DOES NOT IDENTIFY ANY PARTICULAR LIVING INDIVIDUAL.
Goods and ServicesPUBLICATIONS AND PRINTED MATTER, NAMELY, COOKBOOKS, BOOKS, BOOKLETS, MAGAZINES,[ PAMPHLETS, REPORTS, MANUALS,] RECIPE CARDS,[ HOUSE ORGANS,] BROCHURES,[ NEWSLETTERS, AND JOURNALS] RELATING PRIMARILY TO FOOD AND/OR FOOD PREPARATION

Classification Information


International Class016 - Paper, cardboard and goods made from these materials, not included in other classes; printed matter; bookbinding material; photographs; stationery; adhesives for stationery or household purposes; artists' materials; paint brushes; typewriters and office requisites (except furniture); instructional and teaching material (except apparatus); plastic materials for packaging (not included in other classes); printers' type; printing blocks.
US Class Codes002, 005, 022, 023, 029, 037, 038, 050
Class Status Code6 - Active
Class Status DateSaturday, September 30, 1989
Primary Code016
First Use Anywhere DateFriday, January 31, 1986
First Use In Commerce DateFriday, January 31, 1986

Trademark Owner History


Party NameGENERAL MILLS MARKETING, INC.
Party Type33 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressMINNEAPOLIS, MN 55426

Party NameGENERAL MILLS MARKETING, INC.
Party Type32 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressMINNEAPOLIS, MN 55426

Party NameGENERAL MILLS MARKETING, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressMINNEAPOLIS, MN 55426

Party NameGENERAL MILLS, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressMINNEAPOLIS, MN 55426

Party NameGENERAL MILLS, INC.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressMINNEAPOLIS, MN 55426

Party NameGENERAL MILLS, INC.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressMINNEAPOLIS, MN 55426

Trademark Events


Event DateEvent Description
Monday, December 12, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, December 12, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, December 12, 2022TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Monday, December 12, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, December 12, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, December 12, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, January 22, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Friday, January 22, 2021REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Friday, January 22, 2021REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, January 20, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, October 28, 2020TEAS SECTION 8 & 9 RECEIVED
Friday, January 10, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, January 10, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, November 27, 2019COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Wednesday, October 7, 2015AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, September 30, 2015AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, August 15, 2012AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, November 3, 2010AMENDMENT UNDER SECTION 7 ¿ PROCESSED
Monday, November 1, 2010CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, October 25, 2010TEAS SECTION 7 REQUEST RECEIVED
Tuesday, October 12, 2010REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Tuesday, October 12, 2010REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, October 7, 2010CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, October 5, 2010TEAS SECTION 8 & 9 RECEIVED
Wednesday, January 7, 2009CASE FILE IN TICRS
Sunday, August 19, 2001REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Sunday, August 19, 2001REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Saturday, May 26, 2001REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Wednesday, July 17, 1996REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Thursday, March 28, 1996REGISTERED - SEC. 8 (6-YR) & SEC. 15 FILED
Tuesday, November 27, 1990REGISTERED-PRINCIPAL REGISTER
Tuesday, September 4, 1990PUBLISHED FOR OPPOSITION
Thursday, August 9, 1990NOTICE OF PUBLICATION
Monday, August 6, 1990NOTICE OF PUBLICATION
Thursday, June 21, 1990APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, June 14, 1990EXAMINER'S AMENDMENT MAILED
Thursday, May 31, 1990CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, May 31, 1990CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, December 7, 1989NON-FINAL ACTION MAILED
Tuesday, November 14, 1989ASSIGNED TO EXAMINER