BETTY CROCKER Trademark

Trademark Overview


On Thursday, February 27, 1964, a trademark application was filed for BETTY CROCKER with the United States Patent and Trademark Office. The USPTO has given the BETTY CROCKER trademark a serial number of 72187577. The federal status of this trademark filing is REGISTERED AND RENEWED as of Thursday, July 21, 2016. This trademark is owned by GENERAL MILLS, INC.. The BETTY CROCKER trademark is filed in the Meat & Processed Food Products and Staple Food Products categories with the following description:

DEHYDRATED POTATO PRODUCTS SUCH AS MASHED POTATOES, AU GRATIN POTATOES AND SCALLOPED POTATOES; WHEAT FLOUR, PIE CRUST MIXES, CAKE MIXES, ICING MIXES, COOKIE MIXES, PANCAKE MIX, [ REFRIGERATED READY-TO-BAKE DOUGHS, ] MUFFIN MIXES, [ PIZZA MIX, ] PUDDING CAKE MIXES, [ VEGETABLE OIL, ] CASSEROLE MIXES COMPOSED OF RICE, NOODLES [ OR MACARONI AS A BASE COMBINED WITH SEASONINGS ] OR SAUCES, [ CHICKEN ] AND [ SEAFOOD MAIN DISHES COMPOSED OF A REFRIGERATED, READY-TO-BAKE DOUGH COMBINED WITH CHICKEN, TUNA OR CRABMEAT IN A SAUCE, CANNED CHICKEN AND SEAFOODS-NAMELY, CHICKEN, TUNA AND CRABMEAT, PIZZA SAUCES, ] BISCUIT MIX [ , AND BREAKFAST CEREALS ]
betty crocker

General Information


Serial Number72187577
Word MarkBETTY CROCKER
Filing DateThursday, February 27, 1964
Status800 - REGISTERED AND RENEWED
Status DateThursday, July 21, 2016
Registration Number0814113
Registration DateTuesday, August 30, 1966
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Amendment to a Registration/Renewal CertificateIN THE STATEMENT, COLUMN 1, LINES 8 AND 9, "REFRIGERATED READY-TO-BAKE DOUGHS," IS DELETED, LINES 9 AND 10, "PIZZA MIX," IS DELETED AND IN COLUMN 2, LINES 1 THROUGH 5, "CHICKEN AND SEAFOOD MAIN DISHES COMPOSED OF A REFRIGERATED, READY-TO-BAKE DOUGH COMBINED WITH CHICKEN, TUNA OR CRABMEAT IN A SAUCE," IS DELETED.
Name/Portrait Description and/or Consent StatementTHE MARK IS NOT REPRESENTED TO BE THE NAME OF ANY PARTICULAR LIVING PERSON.
Goods and ServicesDEHYDRATED POTATO PRODUCTS SUCH AS MASHED POTATOES, AU GRATIN POTATOES AND SCALLOPED POTATOES; WHEAT FLOUR, PIE CRUST MIXES, CAKE MIXES, ICING MIXES, COOKIE MIXES, PANCAKE MIX, [ REFRIGERATED READY-TO-BAKE DOUGHS, ] MUFFIN MIXES, [ PIZZA MIX, ] PUDDING CAKE MIXES, [ VEGETABLE OIL, ] CASSEROLE MIXES COMPOSED OF RICE, NOODLES [ OR MACARONI AS A BASE COMBINED WITH SEASONINGS ] OR SAUCES, [ CHICKEN ] AND [ SEAFOOD MAIN DISHES COMPOSED OF A REFRIGERATED, READY-TO-BAKE DOUGH COMBINED WITH CHICKEN, TUNA OR CRABMEAT IN A SAUCE, CANNED CHICKEN AND SEAFOODS-NAMELY, CHICKEN, TUNA AND CRABMEAT, PIZZA SAUCES, ] BISCUIT MIX [ , AND BREAKFAST CEREALS ]

Classification Information


International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.

030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateTuesday, November 2, 1999
Primary Code046
First Use Anywhere DateSaturday, September 20, 1924
First Use In Commerce DateSaturday, September 20, 1924

Trademark Owner History


Party NameGENERAL MILLS MARKETING, INC.
Party Type33 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressMINNEAPOLIS, MN 55426

Party NameGENERAL MILLS MARKETING, INC.
Party Type32 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressMINNEAPOLIS, MN 55426

Party NameGENERAL MILLS MARKETING, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressMINNEAPOLIS, MN 55426

Party NameGENERAL MILLS, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressMINNEAPOLIS, MN 55426

Trademark Events


Event DateEvent Description
Monday, December 12, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, December 12, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, December 12, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, December 12, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, December 12, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Friday, January 10, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, January 10, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, July 21, 2016NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Thursday, July 21, 2016REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Thursday, July 21, 2016REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, July 21, 2016CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, May 2, 2016TEAS SECTION 8 & 9 RECEIVED
Wednesday, October 7, 2015AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, September 30, 2015AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, August 15, 2012AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, February 4, 2009CASE FILE IN TICRS
Tuesday, June 13, 2006REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Tuesday, June 13, 2006REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, June 13, 2006ASSIGNED TO PARALEGAL
Tuesday, March 21, 2006REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Tuesday, March 21, 2006TEAS SECTION 8 & 9 RECEIVED
Saturday, August 30, 1986REGISTERED AND RENEWED (FIRST RENEWAL - 20 YRS)
Friday, March 14, 1986REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8