BETTY CROCKER Trademark

Trademark Overview


On Tuesday, May 31, 1960, a trademark application was filed for BETTY CROCKER with the United States Patent and Trademark Office. The USPTO has given the BETTY CROCKER trademark a serial number of 72098082. The federal status of this trademark filing is REGISTERED AND RENEWED as of Thursday, June 3, 2021. This trademark is owned by General Mills, Inc.. The BETTY CROCKER trademark is filed in the Staple Food Products category with the following description:

Dehydrated Potato Products Such as Mashed Potatoes, Au Gratin Potatoes, and Scalloped Potatoes, Wheat Flour, [ Breakfast Cereals, ] Cake Flour, Pie Crust Mix, Cake Mixes, Icing Mixes, Cookie Mixes, Pancake and Waffle Mix, [ Refrigerated Ready-to-Bake Doughs, Gravy Mix ] and Muffin Mixes
betty crocker

General Information


Serial Number72098082
Word MarkBETTY CROCKER
Filing DateTuesday, May 31, 1960
Status800 - REGISTERED AND RENEWED
Status DateThursday, June 3, 2021
Registration Number0716936
Registration DateTuesday, June 13, 1961
Mark Drawing1000 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesDehydrated Potato Products Such as Mashed Potatoes, Au Gratin Potatoes, and Scalloped Potatoes, Wheat Flour, [ Breakfast Cereals, ] Cake Flour, Pie Crust Mix, Cake Mixes, Icing Mixes, Cookie Mixes, Pancake and Waffle Mix, [ Refrigerated Ready-to-Bake Doughs, Gravy Mix ] and Muffin Mixes

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateTuesday, November 2, 1999
Primary Code046
First Use Anywhere DateSaturday, September 20, 1924
First Use In Commerce DateSaturday, September 20, 1924

Trademark Owner History


Party NameGENERAL MILLS MARKETING, INC.
Party Type33 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressMINNEAPOLIS, MN 55426

Party NameGENERAL MILLS MARKETING, INC.
Party Type32 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressMINNEAPOLIS, MN 55426

Party NameGENERAL MILLS MARKETING, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressMINNEAPOLIS, MN 55426

Party NameGeneral Mills, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressMinneapolis, MN 55426

Trademark Events


Event DateEvent Description
Monday, December 12, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, December 12, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, December 12, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, December 12, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, December 12, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Thursday, June 3, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Thursday, June 3, 2021REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)
Thursday, June 3, 2021REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Thursday, June 3, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, February 26, 2021TEAS SECTION 8 & 9 RECEIVED
Saturday, June 13, 2020COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, January 10, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, January 10, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, October 7, 2015AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, September 30, 2015AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, August 15, 2012AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, January 7, 2011REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Friday, January 7, 2011REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, January 5, 2011TEAS SECTION 8 & 9 RECEIVED
Monday, October 27, 2008CASE FILE IN TICRS
Saturday, May 19, 2001REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Saturday, May 19, 2001REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, January 16, 2001REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Thursday, October 25, 1984REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Saturday, June 13, 1981REGISTERED AND RENEWED (FIRST RENEWAL - 20 YRS)