BETTY CROCKER Trademark

Trademark Overview


On Monday, February 28, 1949, a trademark application was filed for BETTY CROCKER with the United States Patent and Trademark Office. The USPTO has given the BETTY CROCKER trademark a serial number of 71574616. The federal status of this trademark filing is REGISTERED AND RENEWED as of Wednesday, January 13, 2021. This trademark is owned by GENERAL MILLS, INC.. The BETTY CROCKER trademark is filed in the Chemical Products, Pharmaceutical Products, Meat & Processed Food Products, Staple Food Products, Natural Agricultural Products, and Light Beverage Products categories with the following description:

WHEAT FLOUR, [ CEREAL BREAKFAST FOODS, DEHYDRATED SOUP PRODUCTS-, namely, DEHYDRATED NAVY BEAN SOUP, DEHYDRATED SPLIT PEA SOUP, DEHYDRATED VEGETABLE NOODLE SOUP, PREPARED PIE MIX COMPRISING A COMBINED PACKAGE OF PIE CRUST MIX AND APPLE SLICES, ] PREPARED CAKE MIXES AND PIE CRUST MIX
betty crocker

General Information


Serial Number71574616
Word MarkBETTY CROCKER
Filing DateMonday, February 28, 1949
Status800 - REGISTERED AND RENEWED
Status DateWednesday, January 13, 2021
Registration Number0536524
Registration DateTuesday, January 16, 1951
Mark Drawing5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Amendment to a Registration/Renewal CertificateThe drawing is amended to appear as follows: PUBLISH CUT
Amendment to a Registration/Renewal CertificateTHE DRAWING IS AMENDED TO APPEAR AS FOLLOWS: PUBLISH NEW CUT
Name/Portrait Description and/or Consent StatementTHE TRADE-MARK BETTY CROCKER IS THE NAME OF A FICTITIOUS CHARACTER.
Goods and ServicesWHEAT FLOUR, [ CEREAL BREAKFAST FOODS, DEHYDRATED SOUP PRODUCTS-, namely, DEHYDRATED NAVY BEAN SOUP, DEHYDRATED SPLIT PEA SOUP, DEHYDRATED VEGETABLE NOODLE SOUP, PREPARED PIE MIX COMPRISING A COMBINED PACKAGE OF PIE CRUST MIX AND APPLE SLICES, ] PREPARED CAKE MIXES AND PIE CRUST MIX

Classification Information


International Class001 - Chemicals used in industry, science and photography, as well as in agriculture, horticulture and forestry; unprocessed artificial resins; unprocessed plastics; manures; fire extinguishing compositions; tempering and soldering preparations; chemical substances for preserving foodstuffs; tanning substances; adhesives used in industry.

005 - Pharmaceutical and veterinary preparations; sanitary preparations for medical purposes; dietetic substances adapted for medical use, food for babies; plasters, materials for dressings; material for stopping teeth, dental wax; disinfectants; preparations for destroying vermin; fungicides, herbicides.

029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.

030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.

031 - Agricultural, horticultural and forestry products and grains not included in other classes; live animals; fresh fruits and vegetables; seeds, natural plants and flowers; foodstuffs for animals; malt.

032 - Beers; mineral and aerated waters and other nonalcoholic drinks; fruit drinks and fruit juices; syrups and other preparations for making beverages.
US Class Codes046
Class Status Code6 - Active
Class Status DateTuesday, March 1, 1983
Primary Code046
First Use Anywhere DateSaturday, September 20, 1924
First Use In Commerce DateSaturday, September 20, 1924

Trademark Owner History


Party NameGENERAL MILLS MARKETING, INC.
Party Type33 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressMINNEAPOLIS, MN 55426

Party NameGENERAL MILLS MARKETING, INC.
Party Type32 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressMINNEAPOLIS, MN 55426

Party NameGENERAL MILLS MARKETING, INC.
Party Type31 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressMINNEAPOLIS, MN 55426

Party NameGENERAL MILLS, INC.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressMINNEAPOLIS, MN 55426

Trademark Events


Event DateEvent Description
Monday, December 12, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, December 12, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, December 12, 2022ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Monday, December 12, 2022TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, December 12, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Wednesday, January 13, 2021NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, January 13, 2021REGISTERED AND RENEWED (FIFTH RENEWAL - 10 YRS)
Wednesday, January 13, 2021REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Wednesday, January 13, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Wednesday, October 21, 2020TEAS SECTION 8 & 9 RECEIVED
Thursday, January 16, 2020COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Friday, January 10, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Friday, January 10, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Wednesday, October 7, 2015AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, September 30, 2015AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, August 15, 2012AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, December 7, 2010REGISTERED AND RENEWED (FOURTH RENEWAL - 10 YRS)
Tuesday, December 7, 2010REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Tuesday, December 7, 2010CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Tuesday, November 30, 2010TEAS SECTION 8 & 9 RECEIVED
Thursday, August 26, 2010AMENDMENT UNDER SECTION 7 ¿ PROCESSED
Monday, August 16, 2010SEC 7 REQUEST FILED
Tuesday, August 24, 2010CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, August 16, 2010PAPER RECEIVED
Thursday, October 9, 2008CASE FILE IN TICRS
Tuesday, August 14, 2001REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Tuesday, August 14, 2001REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Saturday, June 23, 2001AMENDMENT UNDER SECTION 7 ¿ PROCESSED
Saturday, February 17, 2001AMENDMENT UNDER SECTION 7 ¿ PROCESSED
Friday, August 11, 2000SEC 7 REQUEST FILED
Friday, August 11, 2000REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Monday, December 31, 1990REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Monday, November 26, 1990REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8
Saturday, January 16, 1971REGISTERED AND RENEWED (FIRST RENEWAL - 20 YRS)