BETTING HERO BH Trademark

Trademark Overview


On Monday, April 19, 2021, a trademark application was filed for BETTING HERO BH with the United States Patent and Trademark Office. The USPTO has given the BETTING HERO BH trademark a serial number of 90654147. The federal status of this trademark filing is FOURTH EXTENSION - GRANTED as of Tuesday, August 6, 2024. This trademark is owned by Betting Hero Company. The BETTING HERO BH trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Advertising, Business and Retail Services, Education & Entertainment Services, and Computer & Software Services & Scientific Services categories with the following description:

Entertainment services, namely, providing a website for on-line gambling; Betting services; Sports betting services; Providing news and information in the field of sports; Providing information related to sports betting and gambling; Providing online, non-downloadable informational videos in the field of sports betting and gambling; Providing online, non-downloadable videos in the field of sports betting and gambling; Entertainment services in the nature of sports betting and gambling; Providing a website featuring news and information in the field of sports and sports betting; Providing a website featuring entertainment information in the field of sports betting and gambling, namely, providing sporting events data, betting lines, and analysis of statistical trends and line movements; Providing online non-downloadable articles in the field of sports betting and gambling, namely, providing sporting events data, betting lines, and analysis of statistical trends and line movements; Provid...

Downloadable software for betting; Downloadable software for sports betting and providing sports betting information; Downloadable software for providing news and information in the field of sports and sports betting; Downloadable software for locating, facilitating, accessing, using, connecting, and promoting the sports betting services of others; Downloadable software for providing sports league player, team, and game analysis and forecasting using predictive analytics; Downloadable software for providing sports betting alerts; Downloadable software for providing notifications about betting line moves and betting opportunities

Business advisory services, consultancy and information; Promoting sports betting services of others by distributing advertising materials through a variety of methods

Providing temporary use of online, non-downloadable software for betting; Providing temporary use of online, non-downloadable software for sports betting and providing sports betting information; Software as a service (SAAS) services featuring software for sports betting and providing sports betting information; Providing temporary use of online, non-downloadable software for providing news and information in the field of sports and sports betting; Software as a service (SAAS) services featuring software for providing news and information in the field of sports and sports betting; Providing temporary use of online, non-downloadable software for locating, facilitating, accessing, using, connecting, and promoting the sports betting services of others; Software as a service (SAAS) services featuring software for locating, facilitating, accessing, using, connecting, and promoting the sports betting services of others; Providing temporary use of online, non-downloadable software for providi...
betting hero bh

General Information


Serial Number90654147
Word MarkBETTING HERO BH
Filing DateMonday, April 19, 2021
Status733 - FOURTH EXTENSION - GRANTED
Status DateTuesday, August 6, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing3 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s)
Published for Opposition DateTuesday, July 19, 2022

Trademark Statements


Goods and ServicesEntertainment services, namely, providing a website for on-line gambling; Betting services; Sports betting services; Providing news and information in the field of sports; Providing information related to sports betting and gambling; Providing online, non-downloadable informational videos in the field of sports betting and gambling; Providing online, non-downloadable videos in the field of sports betting and gambling; Entertainment services in the nature of sports betting and gambling; Providing a website featuring news and information in the field of sports and sports betting; Providing a website featuring entertainment information in the field of sports betting and gambling, namely, providing sporting events data, betting lines, and analysis of statistical trends and line movements; Providing online non-downloadable articles in the field of sports betting and gambling, namely, providing sporting events data, betting lines, and analysis of statistical trends and line movements; Providing a website featuring entertainment information in the field of sports betting and gambling, namely, advice about sports betting and gambling, sports betting and gambling odds, point-spreads, and projections from experts; Providing information related to sports betting services of others
Description of MarkThe mark consists of a design of a superhero that is wearing glasses and a cape. On the superhero's shirt are the letters "B" and "H", which are intertwined. These letters appear inside of a circle that has two thinner circles around it. Two triangular shaped designs appear at the top of the circles, with horizontal lines appearing inside of them. A thin circle outlines the design of the superhero. A thicker circle encompasses the thin circle and the circle with the design of the superhero. This circle has the wording "BETTING" at the top, and the wording "HERO" at the bottom. Three horizontal lines appear on the left and right side of this circle. All of the foregoing is inside of a thinner circle.
Goods and ServicesDownloadable software for betting; Downloadable software for sports betting and providing sports betting information; Downloadable software for providing news and information in the field of sports and sports betting; Downloadable software for locating, facilitating, accessing, using, connecting, and promoting the sports betting services of others; Downloadable software for providing sports league player, team, and game analysis and forecasting using predictive analytics; Downloadable software for providing sports betting alerts; Downloadable software for providing notifications about betting line moves and betting opportunities
Goods and ServicesBusiness advisory services, consultancy and information; Promoting sports betting services of others by distributing advertising materials through a variety of methods
NOT AVAILABLE"BETTING"
Goods and ServicesProviding temporary use of online, non-downloadable software for betting; Providing temporary use of online, non-downloadable software for sports betting and providing sports betting information; Software as a service (SAAS) services featuring software for sports betting and providing sports betting information; Providing temporary use of online, non-downloadable software for providing news and information in the field of sports and sports betting; Software as a service (SAAS) services featuring software for providing news and information in the field of sports and sports betting; Providing temporary use of online, non-downloadable software for locating, facilitating, accessing, using, connecting, and promoting the sports betting services of others; Software as a service (SAAS) services featuring software for locating, facilitating, accessing, using, connecting, and promoting the sports betting services of others; Providing temporary use of online, non-downloadable software for providing sports league player, team, and game analysis and forecasting using predictive analytics; Software as a service (SAAS) services featuring software for providing sports league player, team, and game analysis and forecasting using predictive analytics; Providing temporary use of online, non-downloadable software for providing sports betting alerts; Software as a service (SAAS) services featuring software for providing sports betting alerts; Providing temporary use of online, non-downloadable software for providing notifications about betting line moves and betting opportunities; Software as a service (SAAS) services featuring software for providing notifications about betting line moves and betting opportunities

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateMonday, July 26, 2021
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, July 26, 2021
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class041 - Education; providing of training; entertainment; sporting and cultural activities.
US Class Codes100, 101, 107
Class Status Code6 - Active
Class Status DateMonday, July 26, 2021
Primary Code041
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software.
US Class Codes100, 101
Class Status Code6 - Active
Class Status DateMonday, July 26, 2021
Primary Code042
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameAMERICAN AFFILIATE CO. LLC
Party Type22 - New Owner After Publication
Legal Entity Type03 - Corporation
AddressLAS VEGAS, NV 89123

Party NameBETTING AFFILIATE LLC
Party Type21 - New Owner After Publication
Legal Entity Type16 - Limited Liability Company
AddressWILMINGTON, DE 19801

Party NameBetting Hero Company
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressLas Vegas, NV 89123

Party NameBetting Hero Company
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressRockford, MI 49341

Trademark Events


Event DateEvent Description
Thursday, April 22, 2021NEW APPLICATION ENTERED
Tuesday, February 1, 2022NON-FINAL ACTION WRITTEN
Thursday, April 21, 2022TEAS RESPONSE TO OFFICE ACTION RECEIVED
Monday, July 26, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, July 27, 2021NOTICE OF DESIGN SEARCH CODE E-MAILED
Monday, December 13, 2021ASSIGNED TO EXAMINER
Tuesday, February 1, 2022NON-FINAL ACTION E-MAILED
Tuesday, February 1, 2022NOTIFICATION OF NON-FINAL ACTION E-MAILED
Thursday, April 21, 2022CORRESPONDENCE RECEIVED IN LAW OFFICE
Thursday, April 21, 2022TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, June 2, 2022FINAL REFUSAL WRITTEN
Thursday, June 2, 2022FINAL REFUSAL E-MAILED
Thursday, June 2, 2022NOTIFICATION OF FINAL REFUSAL EMAILED
Tuesday, June 14, 2022TEAS REQUEST FOR RECONSIDERATION RECEIVED
Tuesday, June 14, 2022CORRESPONDENCE RECEIVED IN LAW OFFICE
Wednesday, June 15, 2022TEAS/EMAIL CORRESPONDENCE ENTERED
Thursday, June 16, 2022APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, June 29, 2022NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, July 19, 2022PUBLISHED FOR OPPOSITION
Tuesday, July 19, 2022OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, September 13, 2022NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Tuesday, March 14, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Friday, February 3, 2023ASSIGNED TO EXAMINER
Monday, March 13, 2023SOU TEAS EXTENSION RECEIVED
Monday, March 13, 2023SOU EXTENSION 1 FILED
Tuesday, March 14, 2023TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, March 14, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, March 14, 2023APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, March 14, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, March 20, 2023PETITION TO REVIVE-GRANTED
Monday, March 20, 2023TEAS PETITION TO REVIVE RECEIVED
Monday, March 20, 2023SOU EXTENSION RECEIVED WITH TEAS PETITION
Tuesday, March 21, 2023NOTICE OF REVIVAL - E-MAILED
Monday, May 1, 2023CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, May 25, 2023TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, May 25, 2023ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, May 25, 2023TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, June 13, 2023SOU EXTENSION 1 GRANTED
Monday, August 28, 2023SOU TEAS EXTENSION RECEIVED
Wednesday, June 14, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, June 28, 2023AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, January 31, 2024SOU EXTENSION 3 FILED
Wednesday, January 31, 2024SOU EXTENSION 3 GRANTED
Monday, August 28, 2023SOU EXTENSION 2 FILED
Monday, August 28, 2023SOU EXTENSION 2 GRANTED
Wednesday, August 30, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, January 31, 2024SOU TEAS EXTENSION RECEIVED
Friday, February 2, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, August 6, 2024SOU TEAS EXTENSION RECEIVED
Tuesday, August 6, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Tuesday, August 6, 2024SOU EXTENSION 4 GRANTED
Tuesday, August 6, 2024SOU EXTENSION 4 FILED
Thursday, February 6, 2025SOU TEAS EXTENSION RECEIVED