BETTER.SMARTER.FASTER. Trademark

Trademark Overview


On Friday, February 19, 2021, a trademark application was filed for BETTER.SMARTER.FASTER. with the United States Patent and Trademark Office. The USPTO has given the BETTER.SMARTER.FASTER. trademark a serial number of 90536441. The federal status of this trademark filing is REGISTERED as of Tuesday, January 25, 2022. This trademark is owned by Lake Cable, LLC. The BETTER.SMARTER.FASTER. trademark is filed in the Computer & Software Products & Electrical & Scientific Products category with the following description:

electric wires and cables for use in Instrumentation, Tray, Thermocouple, HVAC, Fire Alarm, Broadcast, Communication, and Utility applications; and custom made wire products, namely, Shipboard, Industrial and Marine, Oil and Gas, ProfiBus, ProfiNet, OEM, Fiber and 4G cables
better.smarter.faster.

General Information


Serial Number90536441
Word MarkBETTER.SMARTER.FASTER.
Filing DateFriday, February 19, 2021
Status700 - REGISTERED
Status DateTuesday, January 25, 2022
Registration Number6626961
Registration DateTuesday, January 25, 2022
Mark Drawing5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateTuesday, November 9, 2021

Trademark Statements


Description of MarkThe mark consists of the words "BETTER" "SMARTER" and "FASTER" in capital letters, each followed by a period, and each word slightly slanted to the right.
Goods and Serviceselectric wires and cables for use in Instrumentation, Tray, Thermocouple, HVAC, Fire Alarm, Broadcast, Communication, and Utility applications; and custom made wire products, namely, Shipboard, Industrial and Marine, Oil and Gas, ProfiBus, ProfiNet, OEM, Fiber and 4G cables

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateFriday, May 21, 2021
Primary Code009
First Use Anywhere DateMonday, May 1, 2000
First Use In Commerce DateMonday, May 1, 2000

Trademark Owner History


Party NameLake Cable, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressBensenville, IL 60106

Party NameLake Cable, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressBensenville, IL 60106

Party NameLake Cable, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressBensenville, IL 60106

Trademark Events


Event DateEvent Description
Tuesday, January 25, 2022REGISTERED-PRINCIPAL REGISTER
Tuesday, November 9, 2021OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, November 9, 2021PUBLISHED FOR OPPOSITION
Wednesday, October 20, 2021NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Thursday, October 7, 2021APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, September 14, 2021ASSIGNED TO EXAMINER
Friday, May 21, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Tuesday, February 23, 2021NEW APPLICATION ENTERED IN TRAM