| Serial Number | 90536441 |
| Word Mark | BETTER.SMARTER.FASTER. |
| Filing Date | Friday, February 19, 2021 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, January 25, 2022 |
| Registration Number | 6626961 |
| Registration Date | Tuesday, January 25, 2022 |
| Mark Drawing | 5 - Drawing with word(s) / letter(s) / number(s) in Stylized form |
| Published for Opposition Date | Tuesday, November 9, 2021 |
| Goods and Services | electric wires and cables for use in Instrumentation, Tray, Thermocouple, HVAC, Fire Alarm, Broadcast, Communication, and Utility applications; and custom made wire products, namely, Shipboard, Industrial and Marine, Oil and Gas, ProfiBus, ProfiNet, OEM, Fiber and 4G cables |
| Description of Mark | The mark consists of the words "BETTER" "SMARTER" and "FASTER" in capital letters, each followed by a period, and each word slightly slanted to the right. |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, May 21, 2021 |
| Primary Code | 009 |
| First Use Anywhere Date | Monday, May 1, 2000 |
| First Use In Commerce Date | Monday, May 1, 2000 |
| Party Name | Lake Cable, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Bensenville, IL 60106 |
| Party Name | Lake Cable, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Bensenville, IL 60106 |
| Party Name | Lake Cable, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Bensenville, IL 60106 |
| Event Date | Event Description |
| Tuesday, February 23, 2021 | NEW APPLICATION ENTERED |
| Friday, May 21, 2021 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, September 14, 2021 | ASSIGNED TO EXAMINER |
| Thursday, October 7, 2021 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 20, 2021 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, November 9, 2021 | PUBLISHED FOR OPPOSITION |
| Tuesday, November 9, 2021 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 25, 2022 | REGISTERED-PRINCIPAL REGISTER |
| Monday, October 20, 2025 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Monday, October 20, 2025 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, October 20, 2025 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |