| Serial Number | 98483895 |
| Word Mark | BETTERLOCAL |
| Filing Date | Thursday, April 4, 2024 |
| Status | 688 - NOTICE OF ALLOWANCE - ISSUED |
| Status Date | Tuesday, February 18, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 24, 2024 |
| Goods and Services | Downloadable software for administering and organizing marketing programs and campaigns in the nature of project management and data analysis in the field of marketing |
| Pseudo Mark | BETTER LOCAL |
| Goods and Services | Advertising, marketing and promotion services for regional, national and global brands through the development of marketing strategies by means of analytical marketing leveraging competitive research, marketing forecasting, business data analysis, data management and discovery being analyzing and compiling business data for market research purposes, marketing consulting related to the use of technology to analyze data to generate insights for marketing decisions and analyzing and compiling data for measuring the performance of advertising campaigns using a marketing measurement framework, scenario planning and return on investment calculators; Media buying advice, namely, advising the client how much media time, and at what times the client should be purchasing advertising; Marketing services, namely, developing marketing strategies for consumers through development of the advertising content of digital advertisements; Marketing services, namely, the development of marketing strategies for consumers through developing integrated media leveraging marketing and paid media tactics being pay-per-click advertising, programmatic placement advertising, search engine optimization for sales promotion, production of video recordings for marketing purposes and development of advertising campaigns for social media and print media; consultation services, namely, creative and strategic consultation regarding development and production of marketing campaigns for others; market research consultation; Development of marketing campaigns for others; Marketing services in the field of conversion rate optimization (CRO), namely, developing marketing strategies and concepts featuring offers and coupons to increase customer conversion, conducting market surveys, provision of marketing reports, statistical evaluations of marketing data and analyzing and compiling data for measuring the performance of advertising campaigns |
| Goods and Services | Software as a service (SAAS) services featuring software for administering and organizing marketing programs and campaigns in the nature of project management and data analysis in the field of marketing, creating online landing pages and websites, providing website support for third parties in the nature of analyzing website performance, traffic, and the activity of site visitors, analyzing and collecting data from websites for third parties; Designing and developing websites in the field of marketing for others |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 4, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 4, 2024 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 4, 2024 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Butler/Till, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Rochester, NY 14604 |
| Party Name | Butler/Till, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Rochester, NY 14604 |
| Event Date | Event Description |
| Thursday, April 4, 2024 | NEW APPLICATION ENTERED |
| Wednesday, September 11, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, October 23, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, October 23, 2024 | NON-FINAL ACTION WRITTEN |
| Wednesday, October 23, 2024 | NON-FINAL ACTION E-MAILED |
| Monday, November 25, 2024 | TEAS/EMAIL CORRESPONDENCE ENTERED |
| Monday, November 25, 2024 | CORRESPONDENCE RECEIVED IN LAW OFFICE |
| Monday, November 25, 2024 | TEAS RESPONSE TO OFFICE ACTION RECEIVED |
| Saturday, November 30, 2024 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, December 18, 2024 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 24, 2024 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 24, 2024 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, February 18, 2025 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, October 17, 2024 | ASSIGNED TO EXAMINER |