| Serial Number | 98483895 |
| Word Mark | BETTERLOCAL |
| Filing Date | Thursday, April 4, 2024 |
| Status | 641 - NON-FINAL ACTION - MAILED |
| Status Date | Wednesday, October 23, 2024 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | NOT AVAILABLE |
| Goods and Services | downloadable software for administering and organizing marketing programs and campaigns |
| Pseudo Mark | BETTER LOCAL |
| Goods and Services | Advertising, marketing, media buying and promotion services for regional, national and global brands through the creation of marketing strategies by means of analytical marketing leveraging competitive research, forecast and simulation, data analysis, data management and integrations, data technology and discovery, measurement framework, scenario planning and ROI calculators; marketing services, namely, the creation of marketing strategies for consumers via development of digital and social content, motion design and dynamic creative; marketing services, namely, the creation of marketing strategies for consumers via the development and deployment of integrated media leveraging marketing and paid media tactics, namely, audio, native integration, paid search, print, programmatic placement, search engine optimization, social media and video across multiple channels like social media, paid media, blogs, infographics, long form content and video production; consultation services, namely, creative and strategic consultation regarding development and production of marketing campaigns for others; market research consultation; providing marketing campaigns, namely, creating online landing pages and websites; marketing services, namely, the creation of marketing strategies to increase customer conversion, namely, through offers, coupons, quotes, surveys, reports, actionable customer data, conversion tracking via key performance indicators |
| Goods and Services | Software as a service (SAAS) services featuring software for administering and organizing marketing programs and campaigns, creating online landing pages and websites, providing website support for third parties, collecting, analyzing and collecting data from websites for third parties |
| International Class | 035 - Advertising; business management; business administration; office functions. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 4, 2024 |
| Primary Code | 035 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus. |
| US Class Codes | 021, 023, 026, 036, 038 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 4, 2024 |
| Primary Code | 009 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| International Class | 042 - Scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software. |
| US Class Codes | 100, 101 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, April 4, 2024 |
| Primary Code | 042 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
| Party Name | Butler/Till, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Rochester, NY 14604 |
| Event Date | Event Description |
| Thursday, April 4, 2024 | NEW APPLICATION ENTERED |
| Wednesday, September 11, 2024 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Thursday, October 17, 2024 | ASSIGNED TO EXAMINER |
| Wednesday, October 23, 2024 | NOTIFICATION OF NON-FINAL ACTION E-MAILED |
| Wednesday, October 23, 2024 | NON-FINAL ACTION WRITTEN |
| Wednesday, October 23, 2024 | NON-FINAL ACTION E-MAILED |