BETTERGOODS Trademark
Trademark Overview
On Wednesday, July 30, 2025, a trademark application was filed for BETTERGOODS with the United States Patent and Trademark Office. The USPTO has given the BETTERGOODS trademark a serial number of 99311077. The federal status of this trademark filing is REGISTERED as of Tuesday, March 3, 2026. This trademark is owned by Walmart Apollo, LLC. The BETTERGOODS trademark is filed in the Staple Food Products category with the following description:
High-protein cereal bars; Quiche; Quiches; Granola; Hot cocoa mix; Maple syrup; Tea; Pancake mixes; Non-fat, low-carbohydrate, high-protein dairy-based mix for making desserts, namely, pancakes; Tarts; Frozen breads; Frozen pizza crusts made of cauliflower
General Information
| Serial Number | 99311077 |
| Word Mark | BETTERGOODS |
| Filing Date | Wednesday, July 30, 2025 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, March 3, 2026 |
| Registration Number | 8160429 |
| Registration Date | Tuesday, March 3, 2026 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, January 13, 2026 |
Trademark Statements
| Goods and Services | High-protein cereal bars; Quiche; Quiches; Granola; Hot cocoa mix; Maple syrup; Tea; Pancake mixes; Non-fat, low-carbohydrate, high-protein dairy-based mix for making desserts, namely, pancakes; Tarts; Frozen breads; Frozen pizza crusts made of cauliflower |
| Pseudo Mark | BETTER GOODS |
Classification Information
| International Class | 030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, July 30, 2025 |
| Primary Code | 030 |
| First Use Anywhere Date | Monday, May 27, 2024 |
| First Use In Commerce Date | Monday, May 27, 2024 |
Trademark Owner History
| Party Name | Walmart Apollo, LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Bentonville, AR 72716
US |
| Party Name | Walmart Apollo, LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Bentonville, AR 72716
US |
| Party Name | Walmart Apollo, LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Bentonville, AR 72716
US |
Trademark Events
| Event Date | Event Description |
| Wednesday, July 30, 2025 | NEW APPLICATION ENTERED |
| Wednesday, July 30, 2025 | APPLICATION FILING RECEIPT MAILED |
| Monday, December 8, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Monday, December 15, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, December 16, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, January 7, 2026 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, January 13, 2026 | PUBLISHED FOR OPPOSITION |
| Tuesday, January 13, 2026 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Wednesday, February 11, 2026 | TEAS POST PUBLICATION AMENDMENT RECEIVED |
| Tuesday, March 3, 2026 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 3, 2026 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Monday, April 6, 2026 | ASSIGNED TO PETITION STAFF |
| Tuesday, April 7, 2026 | POST PUBLICATION AMENDMENT – NOT ENTERED |
| Tuesday, June 9, 2026 | TEAS SECTION 7 REQUEST RECEIVED |
