BETTERGOODS Trademark

Trademark Overview


On Wednesday, July 30, 2025, a trademark application was filed for BETTERGOODS with the United States Patent and Trademark Office. The USPTO has given the BETTERGOODS trademark a serial number of 99311077. The federal status of this trademark filing is REGISTERED as of Tuesday, March 3, 2026. This trademark is owned by Walmart Apollo, LLC. The BETTERGOODS trademark is filed in the Staple Food Products category with the following description:

High-protein cereal bars; Quiche; Quiches; Granola; Hot cocoa mix; Maple syrup; Tea; Pancake mixes; Non-fat, low-carbohydrate, high-protein dairy-based mix for making desserts, namely, pancakes; Tarts; Frozen breads; Frozen pizza crusts made of cauliflower
bettergoods

General Information


Serial Number99311077
Word MarkBETTERGOODS
Filing DateWednesday, July 30, 2025
Status700 - REGISTERED
Status DateTuesday, March 3, 2026
Registration Number8160429
Registration DateTuesday, March 3, 2026
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, January 13, 2026

Trademark Statements


Goods and ServicesHigh-protein cereal bars; Quiche; Quiches; Granola; Hot cocoa mix; Maple syrup; Tea; Pancake mixes; Non-fat, low-carbohydrate, high-protein dairy-based mix for making desserts, namely, pancakes; Tarts; Frozen breads; Frozen pizza crusts made of cauliflower
Pseudo MarkBETTER GOODS

Classification Information


International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateWednesday, July 30, 2025
Primary Code030
First Use Anywhere DateMonday, May 27, 2024
First Use In Commerce DateMonday, May 27, 2024

Trademark Owner History


Party NameWalmart Apollo, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressBentonville, AR 72716
US

Party NameWalmart Apollo, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressBentonville, AR 72716
US

Party NameWalmart Apollo, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressBentonville, AR 72716
US

Trademark Events


Event DateEvent Description
Wednesday, July 30, 2025NEW APPLICATION ENTERED
Wednesday, July 30, 2025APPLICATION FILING RECEIPT MAILED
Monday, December 8, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, December 15, 2025ASSIGNED TO EXAMINER
Tuesday, December 16, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, January 7, 2026NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, January 13, 2026PUBLISHED FOR OPPOSITION
Tuesday, January 13, 2026OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Wednesday, February 11, 2026TEAS POST PUBLICATION AMENDMENT RECEIVED
Tuesday, March 3, 2026REGISTERED-PRINCIPAL REGISTER
Tuesday, March 3, 2026NOTICE OF REGISTRATION CONFIRMATION EMAILED