BETTER WEALTH CHOICES Trademark
Trademark Overview
On Wednesday, April 16, 2025, a trademark application was filed for BETTER WEALTH CHOICES with the United States Patent and Trademark Office. The USPTO has given the BETTER WEALTH CHOICES trademark a serial number of 99139507. The federal status of this trademark filing is REQUEST FOR EXTENSION OF TIME TO FILE OPPOSITION as of Wednesday, November 5, 2025. This trademark is owned by Financial Alternatives, Inc.. The BETTER WEALTH CHOICES trademark is filed in the Insurance & Financial Services category with the following description:
Financial counseling services, namely, helping others build a better working relationship with their money; Investment management; Financial planning and investment advisory services
General Information
| Serial Number | 99139507 |
| Word Mark | BETTER WEALTH CHOICES |
| Filing Date | Wednesday, April 16, 2025 |
| Status | 802 - REQUEST FOR EXTENSION OF TIME TO FILE OPPOSITION |
| Status Date | Wednesday, November 5, 2025 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, October 7, 2025 |
Trademark Statements
| Goods and Services | Financial counseling services, namely, helping others build a better working relationship with their money; Investment management; Financial planning and investment advisory services |
Classification Information
| International Class | 036 - Insurance; financial affairs; monetary affairs; real estate affairs. |
| US Class Codes | 100, 101, 102 |
| Class Status Code | 6 - Active |
| Class Status Date | Wednesday, April 16, 2025 |
| Primary Code | 036 |
| First Use Anywhere Date | NOT AVAILABLE |
| First Use In Commerce Date | NOT AVAILABLE |
Trademark Owner History
| Party Name | Financial Alternatives, Inc. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | La jolla, CA 92037 |
| Party Name | Financial Alternatives, Inc. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | La jolla, CA 92037 |
Trademark Events
| Event Date | Event Description |
| Wednesday, April 16, 2025 | NEW APPLICATION ENTERED |
| Wednesday, April 16, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, April 16, 2025 | APPLICATION FILING RECEIPT MAILED |
| Wednesday, September 10, 2025 | ASSIGNED TO EXAMINER |
| Thursday, September 11, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, October 1, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, October 7, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, October 7, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Wednesday, November 5, 2025 | EXTENSION OF TIME TO OPPOSE RECEIVED |
