BETTER WAY Trademark

Trademark Overview

On Monday, November 19, 1973, a trademark application was filed for BETTER WAY with the United States Patent and Trademark Office. The USPTO has given the BETTER WAY trademark a serial number of 73006720. The federal status of this trademark filing is REGISTERED AND RENEWED as of Monday, November 17, 2014. This trademark is owned by INTERSTATE BRANDS COMPANY-LICENSING CO.. The BETTER WAY trademark is filed in the Staple Food Products category with the following description:

[ BREAKFAST CEREAL AND ] BREAD
better way

General Information

Serial Number73006720
Word MarkBETTER WAY
Filing DateMonday, November 19, 1973
Status800 - REGISTERED AND RENEWED
Status DateMonday, November 17, 2014
Registration Number1015403
Registration DateTuesday, July 8, 1975
Mark Drawing1 - Typeset: Word(s) / letter(s) / number(s)
Published for Opposition DateNOT AVAILABLE

Trademark Statements

Goods and Services[ BREAKFAST CEREAL AND ] BREAD

Classification Information

International Class030 - Coffee, tea, cocoa, sugar, rice, tapioca, sago, artificial coffee; flour and preparations made from cereals, bread, pastry and confectionery, ices; honey, treacle; yeast, baking powder; salt, mustard; vinegar, sauces (condiments); spices; ice.
US Class Codes046
Class Status Code6 - Active
Class Status DateTuesday, March 1, 1983
Primary Code030
First Use Anywhere DateSaturday, August 12, 1972
First Use In Commerce DateSaturday, August 12, 1972

Trademark Owner History

Party NameLEWIS BROTHERS BAKERIES, INCORPORATED
Party Type45 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressEvansville, IN 47710
Party NameHOSTESS BRANDS, INC.
Party Type44 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressIRVING, TX 75039
Party NameHOSTESS BRANDS, INC.
Party Type43 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressIRVING, TX 75039
Party NameINTERSTATE BAKERIES CORPORATION
Party Type42 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressKANSAS CITY, MO 64111
Party NameINTERSTATE BRANDS COMPANY-LICENSING CO.
Party Type41 - New Owner After Registration
Legal Entity Type03 - Corporation
AddressKANSAS CITY, MO 64111
Party NameNOT AVAILABLE
Party Type30 - Original Registrant
Legal Entity Type01 - Individual
AddressNEWPORT BEACH, CA 92660

Trademark Events

Event DateEvent Description
Saturday, February 26, 2005POST REGISTRATION ACTION MAILED NO RESPONSE REQUIRED
Tuesday, June 16, 1981REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK.
Friday, February 3, 1995REGISTERED - SEC. 9 FILED/CHECK RECORD FOR SEC. 8
Friday, April 7, 1995POST REGISTRATION ACTION MAILED - SEC. 9
Monday, June 19, 1995RESPONSE RECEIVED TO POST REG. ACTION
Thursday, August 17, 1995REGISTERED AND RENEWED (FIRST RENEWAL - 10 YRS)
Monday, November 8, 2004PAPER RECEIVED
Monday, November 8, 2004REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Monday, November 8, 2004REGISTERED - COMBINED SECTION 8 (10-YR) & SEC. 9 FILED
Monday, November 17, 2014REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Saturday, February 26, 2005REGISTERED - SEC. 8 (10-YR) ACCEPTED/SEC. 9 GRANTED
Saturday, February 26, 2005REGISTERED AND RENEWED (SECOND RENEWAL - 10 YRS)
Thursday, May 15, 2008TEAS CHANGE OF CORRESPONDENCE RECEIVED
Wednesday, November 25, 2009AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, December 2, 2009AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, December 18, 2013ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY
Wednesday, January 15, 2014AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Friday, October 31, 2014TEAS SECTION 8 & 9 RECEIVED
Monday, November 17, 2014CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Monday, November 17, 2014REGISTERED AND RENEWED (THIRD RENEWAL - 10 YRS)
Tuesday, May 11, 2021TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, November 17, 2014NOTICE OF ACCEPTANCE OF SEC. 8 & 9 - E-MAILED
Wednesday, December 10, 2014TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, May 11, 2021TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, May 11, 2021ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, May 11, 2021TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, May 11, 2021APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Monday, July 8, 2024COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED
Monday, July 15, 2024TEAS SECTION 8 & 9 RECEIVED

Related Keywords

better bread cereal breakfast