| Serial Number | 86133850 |
| Word Mark | BETTER THAN! THE SMARTER CHOICE EARS |
| Filing Date | Tuesday, December 3, 2013 |
| Status | 702 - SECTION 8 & 15 - ACCEPTED AND ACKNOWLEDGED |
| Status Date | Saturday, August 8, 2020 |
| Registration Number | 4537822 |
| Registration Date | Tuesday, May 27, 2014 |
| Mark Drawing | 3000 - Illustration: Drawing or design which also includes word(s) / letter(s) / number(s) |
| Published for Opposition Date | Tuesday, March 11, 2014 |
| Description of Mark | The mark consists of a thought bubble containing the words "Better Than! The smarter choice" with the words "ears" and a silhouette of a pig ear below it. |
| Indication of Colors claimed | Color is not claimed as a feature of the mark. |
| Disclaimer with Predetermined Text | "EARS" |
| Goods and Services | Pet treats |
| International Class | 031 - Agricultural, horticultural and forestry products and grains not included in other classes; live animals; fresh fruits and vegetables; seeds, natural plants and flowers; foodstuffs for animals; malt. |
| US Class Codes | 001, 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Friday, December 13, 2013 |
| Primary Code | 031 |
| First Use Anywhere Date | Saturday, August 10, 2013 |
| First Use In Commerce Date | Saturday, August 10, 2013 |
| Party Name | BIG HEART PET, INC. |
| Party Type | 32 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | Orrville, OH 44667 |
| Party Name | AINSWORTH PET NUTRITION, LLC |
| Party Type | 31 - New Owner After Registration |
| Legal Entity Type | 03 - Corporation |
| Address | MEADVILLE,, PA 16335 |
| Party Name | AINSWORTH PET NUTRITION, INC. |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 03 - Corporation |
| Address | Meadville, PA 16335 |
| Party Name | AINSWORTH PET NUTRITION, INC. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 03 - Corporation |
| Address | Meadville, PA 16335 |
| Party Name | AINSWORTH PET NUTRITION, INC. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 03 - Corporation |
| Address | Meadville, PA 16335 |
| Event Date | Event Description |
| Saturday, May 27, 2023 | COURTESY REMINDER - SEC. 8 (10-YR)/SEC. 9 E-MAILED |
| Saturday, August 8, 2020 | NOTICE OF ACCEPTANCE OF SEC. 8 & 15 - E-MAILED |
| Saturday, August 8, 2020 | REGISTERED - SEC. 8 (6-YR) ACCEPTED & SEC. 15 ACK. |
| Saturday, August 8, 2020 | CASE ASSIGNED TO POST REGISTRATION PARALEGAL |
| Tuesday, May 19, 2020 | TEAS SECTION 8 & 15 RECEIVED |
| Wednesday, November 6, 2019 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Monday, May 27, 2019 | COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED |
| Monday, April 29, 2019 | TEAS CHANGE OF CORRESPONDENCE RECEIVED |
| Monday, September 24, 2018 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Monday, September 24, 2018 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, August 24, 2016 | ASSIGNMENT OF OWNERSHIP NOT UPDATED AUTOMATICALLY |
| Saturday, July 25, 2015 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Saturday, July 25, 2015 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Wednesday, August 27, 2014 | AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP |
| Tuesday, May 27, 2014 | REGISTERED-PRINCIPAL REGISTER |
| Tuesday, March 11, 2014 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, March 11, 2014 | PUBLISHED FOR OPPOSITION |
| Wednesday, February 19, 2014 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, February 4, 2014 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Tuesday, February 4, 2014 | ASSIGNED TO EXAMINER |
| Wednesday, January 15, 2014 | ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED |
| Wednesday, January 15, 2014 | TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED |
| Saturday, December 14, 2013 | NOTICE OF DESIGN SEARCH CODE E-MAILED |
| Friday, December 13, 2013 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Friday, December 6, 2013 | NEW APPLICATION ENTERED |