BETTER THAN SMART. IT’S EFFORTLESS. Trademark

Trademark Overview


On Thursday, February 19, 2026, a trademark application was filed for BETTER THAN SMART. IT’S EFFORTLESS. with the United States Patent and Trademark Office. The USPTO has given the BETTER THAN SMART. IT’S EFFORTLESS. trademark a serial number of 99660008. The federal status of this trademark filing is NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER as of Thursday, February 19, 2026. This trademark is owned by HOME DEPOT PRODUCT AUTHORITY, LLC. The BETTER THAN SMART. IT’S EFFORTLESS. trademark is filed in the Computer & Software Products & Electrical & Scientific Products, Environmental Control Instrument Products, Non-Metallic Building Material Products, Furniture Products, Advertising, and Business and Retail Services categories with the following description:

Retail store and on-line retail store services featuring home automation and monitoring systems, products, and components comprising wireless and wired controllers, sensors, controlled devices, timers, lighting, electrical outlets, surge protectors, and voice automation devices

Non-metal doors; Smart non-metal doors

Interior window shades; Smart interior window shades

Electric fans; Lighting fixtures; Light bulbs; Smart light bulbs; Freezers; Air conditioners; Smart air conditioners; Smart freezers; Smart lighting fixtures; Smart electric fans; Smart ceiling fans; Smart string lights; Outdoor lighting, namely, lights for decks, walkways, patios, landscapes, umbrellas, and decorative torches and electric lanterns; Lighting fixtures with motion detection; Smart security lights for outdoor use; Sockets for electric lights

Thermostats; Electrical controls for irrigation sprinkler systems; Motion sensors; Door and window sensors; Security cameras; Leak detectors for detecting household water leaks; Electric door locks; Smart electric doorbells; Smart security cameras; Smart electric plugs; Smart door locks; Smart thermostats; Smart door and window sensors; Smart motion sensors; Smart electrical light dimmers and switches; Smart electrical timers; Smart surge protectors; Smart power strips; Smart electrical outlets; Smart window blinds; Smart work lights; Smart audio speakers; Smart smoke and carbon monoxide detectors; Smart photo controls in the nature of electric current control devices; Smart electrical controls for irrigation sprinkler systems; Smart leak detectors for detecting household water leaks; Energy meters for tracking and monitoring energy usage; Controls for limiting energy usage for small appliances; Audio sensors for home security systems; Timers featuring automated technology; Audio speak...
better than smart. it’s effortless.

General Information


Serial Number99660008
Word MarkBETTER THAN SMART. IT’S EFFORTLESS.
Filing DateThursday, February 19, 2026
Status630 - NEW APPLICATION - RECORD INITIALIZED NOT ASSIGNED TO EXAMINER
Status DateThursday, February 19, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Goods and ServicesRetail store and on-line retail store services featuring home automation and monitoring systems, products, and components comprising wireless and wired controllers, sensors, controlled devices, timers, lighting, electrical outlets, surge protectors, and voice automation devices
Goods and ServicesNon-metal doors; Smart non-metal doors
Goods and ServicesInterior window shades; Smart interior window shades
Goods and ServicesElectric fans; Lighting fixtures; Light bulbs; Smart light bulbs; Freezers; Air conditioners; Smart air conditioners; Smart freezers; Smart lighting fixtures; Smart electric fans; Smart ceiling fans; Smart string lights; Outdoor lighting, namely, lights for decks, walkways, patios, landscapes, umbrellas, and decorative torches and electric lanterns; Lighting fixtures with motion detection; Smart security lights for outdoor use; Sockets for electric lights
Goods and ServicesThermostats; Electrical controls for irrigation sprinkler systems; Motion sensors; Door and window sensors; Security cameras; Leak detectors for detecting household water leaks; Electric door locks; Smart electric doorbells; Smart security cameras; Smart electric plugs; Smart door locks; Smart thermostats; Smart door and window sensors; Smart motion sensors; Smart electrical light dimmers and switches; Smart electrical timers; Smart surge protectors; Smart power strips; Smart electrical outlets; Smart window blinds; Smart work lights; Smart audio speakers; Smart smoke and carbon monoxide detectors; Smart photo controls in the nature of electric current control devices; Smart electrical controls for irrigation sprinkler systems; Smart leak detectors for detecting household water leaks; Energy meters for tracking and monitoring energy usage; Controls for limiting energy usage for small appliances; Audio sensors for home security systems; Timers featuring automated technology; Audio speakers featuring automated technology; Electric control panels for security and home automation systems; Downloadable computer application software for mobile devices for use in providing remote control and automation of audio, video, web cameras, lights, thermostats, security systems, and other electronic devices and systems in a home or office; Home security systems comprised of LCD monitors, access control products in the nature of electronic readers and controllers for controlling access to a premises, electronic and wireless security control panels, electronic door and window entry products in the nature of electronic door alarms, window alarms, alarm notification products in the nature of audible and visible notification appliances, lighting controls, smart electrical dimmers and switches, lighting fixtures, motion sensors, audio sensors, temperature sensors, air quality sensors, moisture sensors, electronic video surveillance products in the nature of cameras, gas detectors, smoke detectors and carbon monoxide detectors; Home and office automation systems comprising wireless and wired controllers, controlled devices, and downloadable software for lighting, plumbing, HVAC, security, safety and other home and office monitoring and control applications; Energy management systems comprising energy meters for tracking and monitoring energy usage and controls for limiting energy usage for small appliances

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateThursday, February 19, 2026
Primary Code009
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class011 - Apparatus for lighting, heating, steam generating, cooking, refrigerating, drying, ventilating, water supply, and sanitary purposes.
US Class Codes013, 021, 023, 024, 031, 034
Class Status Code6 - Active
Class Status DateThursday, February 19, 2026
Primary Code011
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class019 - Building materials (non-metallic); nonmetallic rigid pipes for building; asphalt, pitch and bitumen; nonmetallic transportable buildings; monuments, not of metal.
US Class Codes001, 012, 033, 050
Class Status Code6 - Active
Class Status DateThursday, February 19, 2026
Primary Code019
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class020 - Furniture, mirrors, picture frames; goods (not included in other classes) of wood, cork, reed, cane, wicker, horn, bone, ivory, whalebone, shell, amber, mother-of-pearl, meerschaum and substitutes for all these materials, or of plastics.
US Class Codes002, 013, 022, 025, 032, 050
Class Status Code6 - Active
Class Status DateThursday, February 19, 2026
Primary Code020
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateThursday, February 19, 2026
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameHOME DEPOT PRODUCT AUTHORITY, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressAtlanta, GA 30339

Trademark Events


Event DateEvent Description
Thursday, February 19, 2026NEW APPLICATION ENTERED
Thursday, February 19, 2026APPLICATION FILING RECEIPT MAILED