BETTER THAN DIRT Trademark

Trademark Overview


On Monday, January 25, 2021, a trademark application was filed for BETTER THAN DIRT with the United States Patent and Trademark Office. The USPTO has given the BETTER THAN DIRT trademark a serial number of 90981053. The federal status of this trademark filing is REGISTERED as of Tuesday, September 17, 2024. This trademark is owned by JJR Beauty LLC. The BETTER THAN DIRT trademark is filed in the Cosmetics & Cleaning Products category with the following description:

Cosmetics; Anti-aging cleanser; Anti-aging creams; Bar soap; Beauty creams; Beauty creams for body care; Beauty masks; Body wash; Body and beauty care cosmetics; Cloths or tissues impregnated with a skin cleanser; Cosmetic creams for skin care; Cosmetic preparations for body care; Cosmetic preparations for skin care; Cosmetic preparations for the hair and scalp; Cosmetic sunscreen preparations; Deodorants and antiperspirants; Deodorants for body care; Eye cream; Face powder; Face and body lotions; Facial cleansers; Facial oils; Fragrances; Gel eye masks; Gels for cosmetic purposes; Hair care creams; Hair care lotions; Hair care preparations; Hair care products, namely, heat protection sprays; Hair conditioner; Hair detangler preparations; Hair gel; Hair gels; Hair shampoo; Hair spray; Lip balm; Lotions for face and body care; Make-up removing preparations; Moisturizing creams; Nail polish; Non-medicated herbal body care products, namely, body oils, salves, and lip balms; Non-medicated ...
better than dirt

General Information


Serial Number90981053
Word MarkBETTER THAN DIRT
Filing DateMonday, January 25, 2021
Status700 - REGISTERED
Status DateTuesday, September 17, 2024
Registration Number7508183
Registration DateTuesday, September 17, 2024
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, July 6, 2021

Trademark Statements


Goods and ServicesCosmetics; Anti-aging cleanser; Anti-aging creams; Bar soap; Beauty creams; Beauty creams for body care; Beauty masks; Body wash; Body and beauty care cosmetics; Cloths or tissues impregnated with a skin cleanser; Cosmetic creams for skin care; Cosmetic preparations for body care; Cosmetic preparations for skin care; Cosmetic preparations for the hair and scalp; Cosmetic sunscreen preparations; Deodorants and antiperspirants; Deodorants for body care; Eye cream; Face powder; Face and body lotions; Facial cleansers; Facial oils; Fragrances; Gel eye masks; Gels for cosmetic purposes; Hair care creams; Hair care lotions; Hair care preparations; Hair care products, namely, heat protection sprays; Hair conditioner; Hair detangler preparations; Hair gel; Hair gels; Hair shampoo; Hair spray; Lip balm; Lotions for face and body care; Make-up removing preparations; Moisturizing creams; Nail polish; Non-medicated herbal body care products, namely, body oils, salves, and lip balms; Non-medicated preparations all for the care of skin, hair and scalp; Non-medicated skin care creams and lotions; Non-medicated skin care preparation, namely, body mist; Non-medicated skin care preparations; Non-medicated skin care preparations, namely, creams, lotions, gels, toners, cleaners and peels; Perfumes and colognes; Shaving cream; Skin bronzer; Skin care preparation, namely, body polish; Skin care preparations, namely, body balm; Skin care preparations, namely, chemical peels for skin; Skin care products, namely, non-medicated skin serum; Skin cleansers; Skin masks; Sunscreen creams; Sunscreen preparations; Sunscreen sticks; Waterproof sunscreen; Wrinkle removing skin care preparations

Classification Information


International Class003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices.
US Class Codes001, 004, 006, 050, 051, 052
Class Status Code6 - Active
Class Status DateMonday, April 26, 2021
Primary Code003
First Use Anywhere DateWednesday, November 30, 2022
First Use In Commerce DateWednesday, November 30, 2022

Trademark Owner History


Party NameJJR Beauty LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressSherman Oaks, CA 91403

Party NameJJR Beauty LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressSherman Oaks, CA 91403

Party NameJJR Beauty LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressLos Angeles, CA 90017

Trademark Events


Event DateEvent Description
Monday, April 26, 2021NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Friday, May 28, 2021ASSIGNED TO EXAMINER
Friday, May 28, 2021APPROVED FOR PUB - PRINCIPAL REGISTER
Tuesday, July 6, 2021PUBLISHED FOR OPPOSITION
Tuesday, July 6, 2021OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Monday, November 29, 2021SOU TEAS EXTENSION RECEIVED
Monday, November 29, 2021SOU EXTENSION 1 GRANTED
Thursday, January 28, 2021NEW APPLICATION ENTERED
Wednesday, June 16, 2021NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, August 31, 2021NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Monday, November 29, 2021SOU EXTENSION 1 FILED
Wednesday, December 1, 2021NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Thursday, June 9, 2022SOU EXTENSION 2 GRANTED
Thursday, June 9, 2022SOU TEAS EXTENSION RECEIVED
Saturday, June 11, 2022NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, October 17, 2022TEAS CHANGE OF CORRESPONDENCE RECEIVED
Monday, October 17, 2022TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, October 17, 2022APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, June 9, 2022SOU EXTENSION 2 FILED
Friday, February 24, 2023SOU EXTENSION 3 GRANTED
Friday, February 24, 2023SOU EXTENSION 3 FILED
Friday, February 24, 2023SOU TEAS EXTENSION RECEIVED
Tuesday, February 28, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, August 18, 2023SOU EXTENSION 4 FILED
Friday, August 18, 2023SOU EXTENSION 4 GRANTED
Friday, August 18, 2023SOU TEAS EXTENSION RECEIVED
Tuesday, August 22, 2023NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Monday, January 29, 2024USE AMENDMENT FILED
Monday, January 29, 2024DIVISIONAL REQUEST RECEIVED
Monday, January 29, 2024TEAS REQUEST TO DIVIDE RECEIVED
Monday, January 29, 2024TEAS STATEMENT OF USE RECEIVED
Tuesday, February 20, 2024CASE ASSIGNED TO INTENT TO USE PARALEGAL
Monday, February 26, 2024SOU TEAS EXTENSION RECEIVED
Monday, February 26, 2024SOU EXTENSION 5 FILED
Tuesday, February 27, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Friday, August 2, 2024DIVISIONAL PROCESSING COMPLETE
Friday, August 2, 2024STATEMENT OF USE PROCESSING COMPLETE
Monday, February 26, 2024SOU EXTENSION 5 GRANTED
Sunday, August 4, 2024NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED
Sunday, August 4, 2024ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Thursday, August 8, 2024ON HOLD - ELECTRONIC RECORD REVIEW REQUIRED
Tuesday, September 17, 2024REGISTERED-PRINCIPAL REGISTER
Tuesday, September 17, 2024NOTICE OF REGISTRATION CONFIRMATION EMAILED