BETTER THAN 'BLOCK Trademark
Trademark Overview
On Thursday, September 26, 2024, a trademark application was filed for BETTER THAN 'BLOCK with the United States Patent and Trademark Office. The USPTO has given the BETTER THAN 'BLOCK trademark a serial number of 98771807. The federal status of this trademark filing is REGISTERED as of Tuesday, June 24, 2025. This trademark is owned by AS Beauty Group LLC. The BETTER THAN 'BLOCK trademark is filed in the Cosmetics & Cleaning Products category with the following description:
Cosmetics with SPF protection.
General Information
| Serial Number | 98771807 |
| Word Mark | BETTER THAN 'BLOCK |
| Filing Date | Thursday, September 26, 2024 |
| Status | 700 - REGISTERED |
| Status Date | Tuesday, June 24, 2025 |
| Registration Number | 7842248 |
| Registration Date | Tuesday, June 24, 2025 |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, May 6, 2025 |
Trademark Statements
| Pseudo Mark | BETTER THAN BLOCK |
| Goods and Services | Cosmetics with SPF protection. |
Classification Information
| International Class | 003 - Bleaching preparations and other substances for laundry use; cleaning, polishing, scouring and abrasive preparations; soaps; perfumery, essential oils, cosmetics, hair lotions; dentifrices. |
| US Class Codes | 001, 004, 006, 050, 051, 052 |
| Class Status Code | 6 - Active |
| Class Status Date | Thursday, September 26, 2024 |
| Primary Code | 003 |
| First Use Anywhere Date | Tuesday, April 30, 2024 |
| First Use In Commerce Date | Tuesday, April 30, 2024 |
Trademark Owner History
| Party Name | AS Beauty Group LLC |
| Party Type | 30 - Original Registrant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10120 |
| Party Name | AS Beauty Group LLC |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10120 |
| Party Name | AS Beauty Group LLC |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | New York, NY 10120 |
Trademark Events
| Event Date | Event Description |
| Thursday, September 26, 2024 | NEW APPLICATION ENTERED |
| Tuesday, April 1, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Wednesday, April 2, 2025 | ASSIGNED TO EXAMINER |
| Wednesday, April 30, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, May 6, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, May 6, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, June 24, 2025 | NOTICE OF REGISTRATION CONFIRMATION EMAILED |
| Tuesday, June 24, 2025 | REGISTERED-PRINCIPAL REGISTER |
| Wednesday, April 2, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
