BETTER STUFF, FEWER DOLLARS. IT'S THAT SIMPLE. Trademark

Trademark Overview


On Friday, March 1, 2019, a trademark application was filed for BETTER STUFF, FEWER DOLLARS. IT'S THAT SIMPLE. with the United States Patent and Trademark Office. The USPTO has given the BETTER STUFF, FEWER DOLLARS. IT'S THAT SIMPLE. trademark a serial number of 88322827. The federal status of this trademark filing is CANCELLED - SECTION 8 as of Friday, March 20, 2026. This trademark is owned by Brandless, Inc.. The BETTER STUFF, FEWER DOLLARS. IT'S THAT SIMPLE. trademark is filed in the Advertising, Business and Retail Services category with the following description:

On-line retail store services featuring a wide variety of consumer goods
better stuff, fewer dollars. it's that simple.

General Information


Serial Number88322827
Word MarkBETTER STUFF, FEWER DOLLARS. IT'S THAT SIMPLE.
Filing DateFriday, March 1, 2019
Status710 - CANCELLED - SECTION 8
Status DateFriday, March 20, 2026
Registration Number5856911
Registration DateTuesday, September 10, 2019
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, June 25, 2019

Trademark Statements


Goods and ServicesOn-line retail store services featuring a wide variety of consumer goods
Pseudo MarkBETTER STUFF FEWER DOLLARS IT IS THAT SIMPLE

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code2 - Sec. 8 - Entire Registration
Class Status DateFriday, March 20, 2026
Primary Code035
First Use Anywhere DateThursday, December 14, 2017
First Use In Commerce DateThursday, December 14, 2017

Trademark Owner History


Party NameONWARD PARTNERS, LLC
Party Type32 - New Owner After Registration
Legal Entity Type16 - Limited Liability Company
AddressLindon, UT 84042
US

Party NameBRANDLESS LIQUIDATING TRUST
Party Type31 - New Owner After Registration
Legal Entity Type17 - Trust
AddressATLANTA, GA 30353
US

Party NameBrandless, Inc.
Party Type30 - Original Registrant
Legal Entity Type03 - Corporation
AddressSan Francisco, CA 94111
US

Party NameBrandless, Inc.
Party Type20 - Owner at Publication
Legal Entity Type03 - Corporation
AddressSan Francisco, CA 94111
US

Party NameBrandless, Inc.
Party Type10 - Original Applicant
Legal Entity Type03 - Corporation
AddressSan Francisco, CA 94129
US

Trademark Events


Event DateEvent Description
Tuesday, March 5, 2019NEW APPLICATION ENTERED
Thursday, March 21, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, May 1, 2019ASSIGNED TO EXAMINER
Friday, May 3, 2019EXAMINERS AMENDMENT -WRITTEN
Friday, May 3, 2019EXAMINERS AMENDMENT E-MAILED
Friday, May 3, 2019NOTIFICATION OF EXAMINERS AMENDMENT E-MAILED
Friday, May 3, 2019EXAMINER'S AMENDMENT ENTERED
Friday, May 3, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Sunday, May 19, 2019ASSIGNED TO LIE
Wednesday, June 5, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, June 25, 2019PUBLISHED FOR OPPOSITION
Tuesday, June 25, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Monday, July 22, 2019TEAS CHANGE OF OWNER ADDRESS RECEIVED
Monday, July 22, 2019APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Thursday, August 22, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Thursday, August 22, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, September 10, 2019REGISTERED-PRINCIPAL REGISTER
Wednesday, October 7, 2020AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Wednesday, October 21, 2020AUTOMATIC UPDATE OF ASSIGNMENT OF OWNERSHIP
Tuesday, December 29, 2020TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, December 29, 2020TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, December 29, 2020ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, December 29, 2020TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Tuesday, December 29, 2020TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, December 29, 2020APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, January 9, 2024TEAS CHANGE OF OWNER ADDRESS RECEIVED
Tuesday, January 9, 2024APPLICANT/CORRESPONDENCE CHANGES (NON-RESPONSIVE) ENTERED
Tuesday, January 9, 2024TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Tuesday, January 9, 2024ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Tuesday, January 9, 2024TEAS CHANGE OF CORRESPONDENCE RECEIVED
Tuesday, September 10, 2024COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Friday, March 20, 2026CANCELLED SEC. 8 (6-YR)