BETTER SNACKING, SMARTER INDULGENCE. Trademark

Trademark Overview


On Monday, June 16, 2025, a trademark application was filed for BETTER SNACKING, SMARTER INDULGENCE. with the United States Patent and Trademark Office. The USPTO has given the BETTER SNACKING, SMARTER INDULGENCE. trademark a serial number of 99236411. The federal status of this trademark filing is SU - REGISTRATION REVIEW COMPLETE as of Tuesday, July 14, 2026. This trademark is owned by Frank Brunckhorst Co., L.L.C.. The BETTER SNACKING, SMARTER INDULGENCE. trademark is filed in the Meat & Processed Food Products category with the following description:

Hummus; Dips; Dairy-based dips; Cheese dips; Snack dips
better snacking, smarter indulgence.

General Information


Serial Number99236411
Word MarkBETTER SNACKING, SMARTER INDULGENCE.
Filing DateMonday, June 16, 2025
Status819 - SU - REGISTRATION REVIEW COMPLETE
Status DateTuesday, July 14, 2026
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 2, 2025

Trademark Statements


Goods and ServicesHummus; Dips; Dairy-based dips; Cheese dips; Snack dips

Classification Information


International Class029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats.
US Class Codes046
Class Status Code6 - Active
Class Status DateMonday, June 16, 2025
Primary Code029
First Use Anywhere DateSunday, November 30, 2025
First Use In Commerce DateSunday, November 30, 2025

Trademark Owner History


Party NameFrank Brunckhorst Co., L.L.C.
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressBrooklyn, NY 11206
US

Party NameFrank Brunckhorst Co., L.L.C.
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressBrooklyn, NY 11206
US

Trademark Events


Event DateEvent Description
Monday, June 16, 2025NEW APPLICATION ENTERED
Monday, June 16, 2025APPLICATION FILING RECEIPT MAILED
Thursday, October 23, 2025NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Tuesday, November 4, 2025ASSIGNED TO EXAMINER
Tuesday, November 4, 2025APPROVED FOR PUB - PRINCIPAL REGISTER
Wednesday, November 26, 2025NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, December 2, 2025PUBLISHED FOR OPPOSITION
Tuesday, December 2, 2025OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, January 27, 2026NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Thursday, February 19, 2026TEAS STATEMENT OF USE RECEIVED
Sunday, June 7, 2026CASE ASSIGNED TO INTENT TO USE PARALEGAL
Thursday, February 19, 2026USE AMENDMENT FILED
Monday, June 8, 2026STATEMENT OF USE PROCESSING COMPLETE
Thursday, July 9, 2026SU - NON-FINAL ACTION - WRITTEN
Thursday, July 9, 2026NON-FINAL ACTION E-MAILED
Thursday, July 9, 2026NOTIFICATION OF NON-FINAL ACTION E-MAILED
Monday, July 13, 2026TEAS RESPONSE TO OFFICE ACTION RECEIVED
Tuesday, July 14, 2026ASSIGNED TO LIE
Tuesday, July 14, 2026CORRESPONDENCE RECEIVED IN LAW OFFICE
Tuesday, July 14, 2026TEAS/EMAIL CORRESPONDENCE ENTERED
Tuesday, July 14, 2026ALLOWED PRINCIPAL REGISTER - SOU ACCEPTED
Tuesday, July 14, 2026NOTICE OF ACCEPTANCE OF STATEMENT OF USE E-MAILED