BETTER SNACKING. SMARTER INDULGENCE. Trademark
Trademark Overview
On Monday, June 16, 2025, a trademark application was filed for BETTER SNACKING. SMARTER INDULGENCE. with the United States Patent and Trademark Office. The USPTO has given the BETTER SNACKING. SMARTER INDULGENCE. trademark a serial number of 99236411. The federal status of this trademark filing is STATEMENT OF USE - TO EXAMINER as of Monday, June 8, 2026. This trademark is owned by Frank Brunckhorst Co., L.L.C.. The BETTER SNACKING. SMARTER INDULGENCE. trademark is filed in the Meat & Processed Food Products category with the following description:
Hummus; Dips; Dairy-based dips; Cheese dips; Snack dips
General Information
| Serial Number | 99236411 |
| Word Mark | BETTER SNACKING. SMARTER INDULGENCE. |
| Filing Date | Monday, June 16, 2025 |
| Status | 748 - STATEMENT OF USE - TO EXAMINER |
| Status Date | Monday, June 8, 2026 |
| Registration Number | 0000000 |
| Registration Date | NOT AVAILABLE |
| Mark Drawing | 4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form |
| Published for Opposition Date | Tuesday, December 2, 2025 |
Trademark Statements
| Goods and Services | Hummus; Dips; Dairy-based dips; Cheese dips; Snack dips |
Classification Information
| International Class | 029 - Meat, fish, poultry and game; meat extracts; preserved, frozen, dried and cooked fruits and vegetables; jellies, jams, compotes; eggs, milk and milk products; edible oils and fats. |
| US Class Codes | 046 |
| Class Status Code | 6 - Active |
| Class Status Date | Monday, June 16, 2025 |
| Primary Code | 029 |
| First Use Anywhere Date | Sunday, November 30, 2025 |
| First Use In Commerce Date | Sunday, November 30, 2025 |
Trademark Owner History
| Party Name | Frank Brunckhorst Co., L.L.C. |
| Party Type | 20 - Owner at Publication |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Brooklyn, NY 11206
US |
| Party Name | Frank Brunckhorst Co., L.L.C. |
| Party Type | 10 - Original Applicant |
| Legal Entity Type | 16 - Limited Liability Company |
| Address | Brooklyn, NY 11206
US |
Trademark Events
| Event Date | Event Description |
| Monday, June 16, 2025 | NEW APPLICATION ENTERED |
| Monday, June 16, 2025 | APPLICATION FILING RECEIPT MAILED |
| Thursday, October 23, 2025 | NEW APPLICATION OFFICE SUPPLIED DATA ENTERED |
| Tuesday, November 4, 2025 | ASSIGNED TO EXAMINER |
| Tuesday, November 4, 2025 | APPROVED FOR PUB - PRINCIPAL REGISTER |
| Wednesday, November 26, 2025 | NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED |
| Tuesday, December 2, 2025 | PUBLISHED FOR OPPOSITION |
| Tuesday, December 2, 2025 | OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED |
| Tuesday, January 27, 2026 | NOA E-MAILED - SOU REQUIRED FROM APPLICANT |
| Thursday, February 19, 2026 | TEAS STATEMENT OF USE RECEIVED |
| Sunday, June 7, 2026 | CASE ASSIGNED TO INTENT TO USE PARALEGAL |
| Thursday, February 19, 2026 | USE AMENDMENT FILED |
| Monday, June 8, 2026 | STATEMENT OF USE PROCESSING COMPLETE |
