BETTER. SMARTER. FASTER. Trademark

Trademark Overview


On Tuesday, August 12, 2014, a trademark application was filed for BETTER. SMARTER. FASTER. with the United States Patent and Trademark Office. The USPTO has given the BETTER. SMARTER. FASTER. trademark a serial number of 86364581. The federal status of this trademark filing is SECTION 8 - ACCEPTED as of Tuesday, May 25, 2021. This trademark is owned by Lake Cable, LLC. The BETTER. SMARTER. FASTER. trademark is filed in the Computer & Software Products & Electrical & Scientific Products category with the following description:

electric wires and cables for use in Instrumentation, Tray, Thermocouple, HVAC, Fire Alarm, Broadcast, Communication, and Utility applications; and custom made wire products, namely, Shipboard, Industrial and Marine, Oil and Gas, ProfiBus, ProfiNet, OEM, Fiber and 4G cables
better. smarter. faster.

General Information


Serial Number86364581
Word MarkBETTER. SMARTER. FASTER.
Filing DateTuesday, August 12, 2014
Status701 - SECTION 8 - ACCEPTED
Status DateTuesday, May 25, 2021
Registration Number4838590
Registration DateTuesday, October 20, 2015
Mark Drawing5000 - Drawing with word(s) / letter(s) / number(s) in Stylized form
Published for Opposition DateNOT AVAILABLE

Trademark Statements


Indication of Colors claimedColor is not claimed as a feature of the mark.
Description of MarkThe mark consists of the words "BETTER" "SMARTER" and "FASTER" in capital letters, each followed by a period, and each word slightly slanted to the right.
Goods and Serviceselectric wires and cables for use in Instrumentation, Tray, Thermocouple, HVAC, Fire Alarm, Broadcast, Communication, and Utility applications; and custom made wire products, namely, Shipboard, Industrial and Marine, Oil and Gas, ProfiBus, ProfiNet, OEM, Fiber and 4G cables

Classification Information


International Class009 - Scientific, nautical, surveying, photographic, cinematographic, optical, weighing, measuring, signalling, checking (supervision), life-saving and teaching apparatus and instruments; apparatus and instruments for conducting, switching, transforming, accumulating, regulating or controlling electricity; apparatus for recording, transmission or reproduction of sound or images; magnetic data carriers, recording discs; automatic vending machines and mechanisms for coin operated apparatus; cash registers, calculating machines, data processing equipment and computers; fire extinguishing apparatus.
US Class Codes021, 023, 026, 036, 038
Class Status Code6 - Active
Class Status DateThursday, August 21, 2014
Primary Code009
First Use Anywhere DateMonday, May 1, 2000
First Use In Commerce DateMonday, May 1, 2000

Trademark Owner History


Party NameLake Cable, LLC
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressBensenville, IL 60106

Party NameLake Cable, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressBensenville, IL 60106

Trademark Events


Event DateEvent Description
Tuesday, May 25, 2021NOTICE OF ACCEPTANCE OF SEC. 8 - E-MAILED
Tuesday, May 25, 2021REGISTERED - SEC. 8 (6-YR) ACCEPTED
Tuesday, May 25, 2021CASE ASSIGNED TO POST REGISTRATION PARALEGAL
Friday, February 19, 2021TEAS SECTION 8 RECEIVED
Tuesday, October 20, 2020COURTESY REMINDER - SEC. 8 (6-YR) E-MAILED
Tuesday, October 20, 2015REGISTERED-SUPPLEMENTAL REGISTER
Monday, October 5, 2015CHANGES/CORRECTIONS AFTER PUB APPROVAL ENTERED
Saturday, September 19, 2015TEAS WITHDRAWAL OF ATTORNEY RECEIVED-FIRM RETAINS
Thursday, September 17, 2015NOTICE OF ACCEPTANCE OF AMENDMENT TO ALLEGE USE E-MAILED
Wednesday, September 16, 2015LAW OFFICE PUBLICATION REVIEW COMPLETED
Wednesday, September 16, 2015APPROVED FOR REGISTRATION SUPPLEMENTAL REGISTER
Wednesday, September 16, 2015USE AMENDMENT ACCEPTED
Saturday, September 12, 2015AMENDMENT TO USE PROCESSING COMPLETE
Saturday, September 12, 2015USE AMENDMENT FILED
Friday, September 11, 2015TEAS AMENDMENT OF USE RECEIVED
Tuesday, September 8, 2015NOTIFICATION OF NON-FINAL ACTION E-MAILED
Tuesday, September 8, 2015NON-FINAL ACTION E-MAILED
Tuesday, September 8, 2015NON-FINAL ACTION WRITTEN
Tuesday, September 1, 2015ASSIGNED TO EXAMINER
Thursday, July 2, 2015ASSIGNED TO EXAMINER
Monday, June 15, 2015TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, June 15, 2015CORRESPONDENCE RECEIVED IN LAW OFFICE
Monday, June 8, 2015ASSIGNED TO LIE
Monday, June 1, 2015TEAS RESPONSE TO OFFICE ACTION RECEIVED
Wednesday, December 3, 2014NOTIFICATION OF NON-FINAL ACTION E-MAILED
Wednesday, December 3, 2014NON-FINAL ACTION E-MAILED
Wednesday, December 3, 2014NON-FINAL ACTION WRITTEN
Wednesday, November 26, 2014ASSIGNED TO EXAMINER
Thursday, August 21, 2014NEW APPLICATION OFFICE SUPPLIED DATA ENTERED IN TRAM
Friday, August 15, 2014NEW APPLICATION ENTERED IN TRAM