BETTER JOY Trademark

Trademark Overview


On Wednesday, June 28, 2023, a trademark application was filed for BETTER JOY with the United States Patent and Trademark Office. The USPTO has given the BETTER JOY trademark a serial number of 98062704. The federal status of this trademark filing is FIRST EXTENSION - GRANTED as of Wednesday, October 30, 2024. This trademark is owned by BRILLIANT EARTH, LLC. The BETTER JOY trademark is filed in the Jewelry Products, Advertising and Business and Retail Services categories with the following description:

Jewelry; Diamond jewelry

Mail order services featuring diamonds; Mail order services featuring jewelry; On-line retail store services featuring diamonds; On-line retail store services featuring jewelry; Wholesale store services featuring diamonds; Wholesale store services featuring jewelry
better joy

General Information


Serial Number98062704
Word MarkBETTER JOY
Filing DateWednesday, June 28, 2023
Status730 - FIRST EXTENSION - GRANTED
Status DateWednesday, October 30, 2024
Registration Number0000000
Registration DateNOT AVAILABLE
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, April 23, 2024

Trademark Statements


Goods and ServicesJewelry; Diamond jewelry
Goods and ServicesMail order services featuring diamonds; Mail order services featuring jewelry; On-line retail store services featuring diamonds; On-line retail store services featuring jewelry; Wholesale store services featuring diamonds; Wholesale store services featuring jewelry

Classification Information


International Class014 - Precious metals and their alloys and goods in precious metals or coated therewith, not included in other classes; jewelry, precious stones; horological and chronometric instruments.
US Class Codes002, 027, 028, 050
Class Status Code6 - Active
Class Status DateMonday, July 3, 2023
Primary Code014
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, July 3, 2023
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameBRILLIANT EARTH, LLC
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressSan Francisco, CA 94108

Party NameBRILLIANT EARTH, LLC
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressSan Francisco, CA 94108

Trademark Events


Event DateEvent Description
Saturday, July 1, 2023NEW APPLICATION ENTERED
Monday, July 3, 2023NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Wednesday, March 13, 2024ASSIGNED TO EXAMINER
Wednesday, March 13, 2024APPROVED FOR PUB - PRINCIPAL REGISTER
Thursday, April 25, 2024OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Thursday, May 2, 2024NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Tuesday, June 18, 2024NOA E-MAILED - SOU REQUIRED FROM APPLICANT
Wednesday, October 30, 2024SOU TEAS EXTENSION RECEIVED
Wednesday, October 30, 2024NOTICE OF APPROVAL OF EXTENSION REQUEST E-MAILED
Wednesday, October 30, 2024SOU EXTENSION 1 GRANTED
Wednesday, October 30, 2024SOU EXTENSION 1 FILED
Tuesday, April 23, 2024PUBLISHED FOR OPPOSITION