BETTER IN BLUE Trademark

Trademark Overview


On Wednesday, November 28, 2018, a trademark application was filed for BETTER IN BLUE with the United States Patent and Trademark Office. The USPTO has given the BETTER IN BLUE trademark a serial number of 79257545. The federal status of this trademark filing is REGISTERED as of Tuesday, March 17, 2020. This trademark is owned by Harcourts International Limited. The BETTER IN BLUE trademark is filed in the Advertising, Business and Retail Services and Insurance & Financial Services categories with the following description:

Real estate and property services, namely, real estate brokerage, real estate management, real estate appraisal, development, namely, financing of real estate development projects, real estate leasing and rental of real estate, and advisory and consultation services about the aforesaid services; real estate management and agency services; investment, insurance and financial services, namely, investment risk assessment services, real estate investment services; real estate investment services in the nature of purchasing and selling of real estate for others, namely, real estate brokerage and real estate investment services; real estate insurance underwriting services, financial risk assessment services, strategic financial advisory services, mortgage refinancing and planning, wealth management services, financial due diligence services in the field of real estate; insurance brokerage; real estate property management, namely, rental property management, property management services for c...

Advertising services, marketing services and business advisory services in the fields of real estate management and property management; franchising services namely, consultation and assistance in business management, organisation and promotion services in the field of group purchase and group advertising; business evaluation of franchises, start-up companies, residential properties and commercial properties in business matters; dissemination of advertising matter; business appraisals, business management; business administration; business development services, namely, providing start-up support for franchise businesses of others; sales management; marketing and business research; business data and cost analysis; sales promotion for others; providing the aforesaid services online; providing information, consultancy and advisory services, including online, about the aforesaid services
better in blue

General Information


Serial Number79257545
Word MarkBETTER IN BLUE
Filing DateWednesday, November 28, 2018
Status700 - REGISTERED
Status DateTuesday, March 17, 2020
Registration Number6010270
Registration DateTuesday, March 17, 2020
Mark Drawing4 - Illustration: Drawing with word(s) / letter(s) / number(s) in Block form
Published for Opposition DateTuesday, December 31, 2019

Trademark Statements


Goods and ServicesReal estate and property services, namely, real estate brokerage, real estate management, real estate appraisal, development, namely, financing of real estate development projects, real estate leasing and rental of real estate, and advisory and consultation services about the aforesaid services; real estate management and agency services; investment, insurance and financial services, namely, investment risk assessment services, real estate investment services; real estate investment services in the nature of purchasing and selling of real estate for others, namely, real estate brokerage and real estate investment services; real estate insurance underwriting services, financial risk assessment services, strategic financial advisory services, mortgage refinancing and planning, wealth management services, financial due diligence services in the field of real estate; insurance brokerage; real estate property management, namely, rental property management, property management services for condominium associations, homeowner associations and apartment buildings and management of commercial property, offices and office space; valuation services of property namely, real estate; debt collection services; advisory, consultancy and information services, including online, in relation to the aforesaid services
Goods and ServicesAdvertising services, marketing services and business advisory services in the fields of real estate management and property management; franchising services namely, consultation and assistance in business management, organisation and promotion services in the field of group purchase and group advertising; business evaluation of franchises, start-up companies, residential properties and commercial properties in business matters; dissemination of advertising matter; business appraisals, business management; business administration; business development services, namely, providing start-up support for franchise businesses of others; sales management; marketing and business research; business data and cost analysis; sales promotion for others; providing the aforesaid services online; providing information, consultancy and advisory services, including online, about the aforesaid services

Classification Information


International Class035 - Advertising; business management; business administration; office functions.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, May 13, 2019
Primary Code035
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

International Class036 - Insurance; financial affairs; monetary affairs; real estate affairs.
US Class Codes100, 101, 102
Class Status Code6 - Active
Class Status DateMonday, May 13, 2019
Primary Code036
First Use Anywhere DateNOT AVAILABLE
First Use In Commerce DateNOT AVAILABLE

Trademark Owner History


Party NameHarcourts International Limited
Party Type30 - Original Registrant
Legal Entity Type16 - Limited Liability Company
AddressNZ

Party NameHarcourts International Limited
Party Type20 - Owner at Publication
Legal Entity Type16 - Limited Liability Company
AddressNZ

Party NameHarcourts International Limited
Party Type10 - Original Applicant
Legal Entity Type16 - Limited Liability Company
AddressNZ

Trademark Events


Event DateEvent Description
Thursday, April 25, 2019SN ASSIGNED FOR SECT 66A SUBSEQ DESIG FROM IB
Thursday, May 9, 2019LIMITATION FROM ORIGINAL APPLICATION ENTERED
Monday, May 13, 2019NEW APPLICATION OFFICE SUPPLIED DATA ENTERED
Monday, May 13, 2019ASSIGNED TO EXAMINER
Thursday, May 16, 2019NON-FINAL ACTION WRITTEN
Friday, May 17, 2019APPLICATION FILING RECEIPT MAILED
Friday, May 17, 2019NON-FINAL ACTION (IB REFUSAL) PREPARED FOR REVIEW
Thursday, June 6, 2019REFUSAL PROCESSED BY MPU
Thursday, June 6, 2019NON-FINAL ACTION MAILED - REFUSAL SENT TO IB
Friday, July 5, 2019REFUSAL PROCESSED BY IB
Monday, July 15, 2019TEAS REVOKE/APP/CHANGE ADDR OF ATTY/DOM REP RECEIVED
Monday, July 15, 2019ATTORNEY/DOM.REP.REVOKED AND/OR APPOINTED
Thursday, September 19, 2019NOTIFICATION OF POSSIBLE OPPOSITION - PROCESSED BY IB
Thursday, November 14, 2019TEAS RESPONSE TO OFFICE ACTION RECEIVED
Thursday, November 14, 2019CORRESPONDENCE RECEIVED IN LAW OFFICE
Friday, November 15, 2019TEAS/EMAIL CORRESPONDENCE ENTERED
Monday, November 25, 2019APPROVED FOR PUB - PRINCIPAL REGISTER
Saturday, November 30, 2019FINAL DECISION TRANSACTION PROCESSED BY IB
Wednesday, December 11, 2019NOTIFICATION OF NOTICE OF PUBLICATION E-MAILED
Wednesday, December 18, 2019NOTICE OF START OF OPPOSITION PERIOD CREATED, TO BE SENT TO IB
Wednesday, December 18, 2019NOTIFICATION OF POSSIBLE OPPOSITION SENT TO IB
Tuesday, December 31, 2019PUBLISHED FOR OPPOSITION
Tuesday, December 31, 2019OFFICIAL GAZETTE PUBLICATION CONFIRMATION E-MAILED
Tuesday, March 17, 2020REGISTERED-PRINCIPAL REGISTER
Wednesday, June 17, 2020FINAL DISPOSITION NOTICE CREATED, TO BE SENT TO IB
Monday, July 27, 2020FINAL DISPOSITION PROCESSED
Monday, July 27, 2020FINAL DISPOSITION NOTICE SENT TO IB
Tuesday, August 25, 2020FINAL DECISION TRANSACTION PROCESSED BY IB
Friday, June 5, 2020NOTIFICATION PROCESSED BY IB
Wednesday, February 19, 2025NEW REPRESENTATIVE AT IB RECEIVED
Monday, March 17, 2025COURTESY REMINDER - SEC. 71 (6-YR) E-MAILED
Monday, April 17, 2023NEW REPRESENTATIVE AT IB RECEIVED